Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
 
February 2013 Issue of Wines & Vines
 
SUBSCRIBE   »
 

Off-Premise Sales Up 6% in 2012

Boxes and aseptic pouches were the fastest growing categories of the year

 
by Jim Gordon
 
 
wine industry metrics
 
wine industry metrics
 
Retail sales continued to increase in December, finishing a year of 6% growth for domestic table wines and passing the $5 billion mark. Revenues in December 2012 (always the biggest month of the year) beat the same month in 2011 by 4% and reached 6.3 million cases, according to the Symphony IRI Group (SIG).

Imports dropped by 0.5% in 2012 and held 20% market share at the major food, drug and liquor stores analyzed by SIG. Wines at $20-plus continued to enjoy the fastest growth of any bottled wines. They gained 11% in December versus a year ago and jumped 15% for the year. The absolute fastest growing categories in 2012 were boxed wines at $3.50 per 750ml and above (which increased by 30% for the year) and wines in aseptic pouches, which rose by 29%.

The biggest price segment in dollars was $8-$10.99, with just over $1 billion. The category’s growth rate of 10% was instrumental in keeping the overall sales trend up for domestic wines.

A look at the varietal lineup including both domestic and imported table wines shows that Chardonnay and Cabernet Sauvignon stayed on top in 2012. Chardonnay grew by 3% to nearly $1.4 billion. Cabernet grew twice as fast to just under $1 billion.

No. 3 Merlot was the only major varietal to shrink in sales, dropping by 6%. The success story of red blends/Meritage wines stood in contrast, as sales rose 22% and approached the size and average bottle price of Pinot Noir.

 
SHARE   »
Print this page   PRINTER-FRIENDLY VERSION   »
E-mail this article   E-MAIL THIS ARTICLE   »
Close
 
Currently no comments posted for this article.
 
CURRENT MONTH'S FEATURES INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
March 2015 $622 million
7%
$7,995 million
5%
March 2014 $582 million $7,588 million
     
Direct-to-Consumer Shipments » Month   12 Months  
March 2015 $252 million
19%
$1,863 million
14%
March 2014 $213 million $1,634 million
     
Winery Job Index » Month   12 Months  
March 2015 356
22%
243
16%
March 2014 292 210
     
 
MORE » Released on 04.15.2015
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • April 25-26
     
    Vineyard to Vintner in Stags Leap
     
  • April 25-27
     
    World Wine Meetings America
     
  • April 26
     
    TAPAS Grand Tasting
     
  • April 26
     
    Vintners Hall of Fame
     
  • MORE »
 

READER COMMENTS
 
Article: Bedroom Communities Seek Vineyard AVA »
 
Why not just bottle under a vineyard designation? The bond will have a city or...
Reader: Guest
 
Article: Is Organic Grape Growing Possible in the East? »
 
FWIW, We make a few wines from a certified Organic vineyard growing cabernet franc, merlot,...
Reader: southoldfc
 
Article: Specialty Tanks Encourage Oak Extraction »
 
According to the manufacturer, the logs are made through compression and not with a binding...
Reader: Andrew Adams
 
Article: Specialty Tanks Encourage Oak Extraction »
 
What is the bonding agent of the Pressed Oak Logs?
Reader: Guest
 
Article: Is Organic Grape Growing Possible in the East? »
 
Some Long Island, NY, vineyard farmers are already using nearly organic methods. They have worked...
Reader: envcat
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 National Sales Manager
 St Helena, CA
Sales and Marketing
 Tasting Room Manager (...
 Sebastopol, CA
DTC, Tasting Room and Retai
 Tasting Room Manager
 Los Gatos, CA
DTC, Tasting Room and Retai
 Tasting Room Cashier/G...
 Napa, CA
DTC, Tasting Room and Retai
 Tasting Room Associate
 St. Helena, CA
DTC, Tasting Room and Retai
 Dtc Sales/Marketing Co...
 Napa, CA
DTC, Tasting Room and Retai
 Tasting Room Assistant
 Woodinville, WA
DTC, Tasting Room and Retai
 Scheduler / Planner
 Sebastopol, CA
Cellar, Lab and Production
 Fine Art & Design Cons...
 Napa, CA
Sales and Marketing
 Tasting Room Specialis...
 Glen Ellen, CA
DTC, Tasting Room and Retai
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.