Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
 
February 2013 Issue of Wines & Vines
 
SUBSCRIBE   »
 

Off-Premise Sales Up 6% in 2012

Boxes and aseptic pouches were the fastest growing categories of the year

 
by Jim Gordon
 
 
wine industry metrics
 
wine industry metrics
 
Retail sales continued to increase in December, finishing a year of 6% growth for domestic table wines and passing the $5 billion mark. Revenues in December 2012 (always the biggest month of the year) beat the same month in 2011 by 4% and reached 6.3 million cases, according to the Symphony IRI Group (SIG).

Imports dropped by 0.5% in 2012 and held 20% market share at the major food, drug and liquor stores analyzed by SIG. Wines at $20-plus continued to enjoy the fastest growth of any bottled wines. They gained 11% in December versus a year ago and jumped 15% for the year. The absolute fastest growing categories in 2012 were boxed wines at $3.50 per 750ml and above (which increased by 30% for the year) and wines in aseptic pouches, which rose by 29%.

The biggest price segment in dollars was $8-$10.99, with just over $1 billion. The category’s growth rate of 10% was instrumental in keeping the overall sales trend up for domestic wines.

A look at the varietal lineup including both domestic and imported table wines shows that Chardonnay and Cabernet Sauvignon stayed on top in 2012. Chardonnay grew by 3% to nearly $1.4 billion. Cabernet grew twice as fast to just under $1 billion.

No. 3 Merlot was the only major varietal to shrink in sales, dropping by 6%. The success story of red blends/Meritage wines stood in contrast, as sales rose 22% and approached the size and average bottle price of Pinot Noir.

 
SHARE   »
Print this page   PRINTER-FRIENDLY VERSION   »
E-mail this article   E-MAIL THIS ARTICLE   »
Close
 
Currently no comments posted for this article.
 
CURRENT MONTH'S FEATURES INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
July 2015 $603 million
6%
$8,136 million
6%
July 2014 $568 million $7,701 million
     
Direct-to-Consumer Shipments » Month   12 Months  
July 2015 $66 million
9%
$1,906 million
14%
July 2014 $61 million $1,674 million
     
Winery Job Index » Month   12 Months  
July 2015 323
4%
262
18%
July 2014 312 222
     
 
MORE » Released on 08.13.2015
Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

FEATURES
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • September 6
     
    Harvest Wine Celebration
     
  • September 11-13
     
    Cincinnati Food + Wine Classic
     
  • September 17
     
    Winejobs.com Summit
     
  • September 18
     
    Owning and Operating an Urban Winery or Brewery
     
  • MORE »
 

READER COMMENTS
 
Article: Crowd Funds 10,000 Cultivars »
 
Thanks for interviewing the academic breeders. They would love to be able to raise $167K...
Reader: New York Viticulture
 
Article: Nielsen Unpacks Package Design »
 
Okay, I'll state the obvious (to anyone with CPG experience) - the Wine Biz is...
Reader: Joel Miller
 
Article: Nielsen Unpacks Package Design »
 
Very interesting reading. Certainly agree with the more indirect approach of evaluating the extent to...
Reader: Roger Brooks
 
Article: Experimental Solution to Pierce's Disease »
 
Congratulations to the team! It is amazing what can be done with biological controls. Keep...
Reader: Bruce Coulthard
 
Article: The Spiciest Wines You Have Ever Tasted »
 
There are some wines from New Mexico are infused with pepper flavors. Also, The Wine...
Reader: Guest
 
 


2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
   LEARN MORE »
 
   SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Housekeeper
 Los Olivos, CA
General Administration and
 Bottling Line Technici...
 Napa, CA
Cellar, Lab and Production
 National Sales Manager
 Salem, OR
Sales and Marketing
 Sr. Compliance Special...
 Santa Rosa, CA
General Administration and
 Office Assistant
 Oakville, CA
General Administration and
 Business Relationship ...
 Manteca, CA
General Administration and
 Wine Sales Representat...
 Los Angeles, CA
Sales and Marketing
 Sales Representative -...
 San Antonio, TX
Sales and Marketing
 Cellar Master
 Monkton, MD
Cellar, Lab and Production
 President Italian Wine...
 Barolo, NA
General Administration and
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.