Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
04.24.2012  
 

Wine Symposium Focus: Alternative Varieties

ASEV's national meeting set to convene June 18-22 in Portland

 
by Andrew Adams
 
 
asev
 
Dr. Roger Boulton and Glenn McGourty will lead a discussion about lesser known winegrape varieties such as Malvasia Nera on June 19, the first day of the ASEV national conference.
    ASEV registration costs
     

     
  • Alternative Varieties Symposium: members $200; non-members $300; students $50
     
  • Tasting Only: $25 for members and non-members
     
  • General Session: members $200; non-members $400; students $60
     
  • Industry seminars and supplier displays (fees per seminar): members $50; non-members $75
     
  • Ralph Kunkee Seminar: members $125; non-members $215; students $40
     
  • Fees will increase after June 12. Get details at asev.org
Davis, Calif.—The world’s lesser-known winegrape varieties will get a chance to take center stage as the focus of a symposium during this year’s annual conference of the American Society for Enology and Viticulture.

Registration is now open for the conference scheduled June 18-22 in Portland, Ore. In addition to the session about alternative varieties, the conference also will feature a Willamette Valley vineyard technical tour and tasting, more than 140 reports about ongoing research projects and a review of the late Ralph Kunkee’s pivotal research into microbiology.
 
Glenn McGourty, the University of California Cooperative Extension viticulturist for Mendocino and Lake counties, and Dr. James Wolpert, the University of California, Davis, extension specialist, organized the June 19 symposium covering alternative varieties. The session is intended to bring awareness to vine types that make fine wine but are not the well-known “international varieties” of Cabernet Sauvignon, Chardonnay, Merlot, Pinot Noir and Sauvignon Blanc. The discussion will cover varieties suited for warm and cold climates.

Wolpert said it might be a tough sell to pitch alternative varieties in Oregon, a place where Pinot Noir is firmly entrenched and there could be little interest in other cultivars. But for a small producer, a unique type of wine could be a good tool to separate oneself from the pack. “The challenge is, people don’t recognize these varieties,” he said. “Different can sometimes be good, and sometimes it can be bad.”

McGourty and Wolpert will start the session discussing their own research experiences before passing the microphone to the Greek consulting enologist Haroula Spirinthroupoula, who will discuss Greek cultivars, and Richard Mayson, author of “The Wines and Vineyards of Portugal,” to review Portuguese varieties. The University of Palermo’s Antonino Pisciotta will offer an overview of the important varieties of Sicily.

Marketing challenges
A panel discussion will review the challenges introducing new varietal wines to the market as well as obtaining distribution through the three-tier system. The panel will consist of Nick Dokoozlian, viticulturist with E. & J. Gallo; Earl Jones, owner of Abacela Winery in Southern Oregon, and Randall Graham, owner of Bonny Doon Vineyard in Santa Cruz, Calif. The symposium will close with a wine tasting.

In light of the challenges in marketing, Wolpert said there’s still great potential to use alternative varieties as blending grapes “so people won’t have to learn the name.” Merlot struggles as a varietal wine in California south of Lodi. Winemakers could find that other grapes like the Italian variety Malvasia Nera are better suited for central California and could provide tannin and color.

On June 20 and 21, the conference will feature research reports, seminars and supplier displays. Martin Goffinet, a senior research associate with Cornell University, will deliver the keynote speech about grape anatomy on June 20. Keynote speaker Elizabeth Waters of Australia’s Grape and Wine Research and Development Corp. will discuss wine stability on June 21. Dr. Roger Boulton, a UC Davis professor, is the other keynote speaker and will receive the ASEV’s merit award.

The conference concludes June 22 with a historical overview of the contributions of Ralph Kunkee who taught at UC Davis for more than 30 years. Kunkee specialized in yeast, malolactic fermentation and other aspects of microbiology. He passed away in November.

Experts from UC Davis, Oregon State University and Washington State University will provide insights into Kunkee’s contributions to wine science as well the future of his work.

All of the conference sessions will take place at the Portland Marriot Downtown Waterfront Hotel.

For more information about the conference including hotel reservations, registration fees and applications to become a member of ASEV, visit: asev.org.

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
June 2015 $602 million
5%
$8,101 million
6%
June 2014 $571 million $7,676 million
     
Direct-to-Consumer Shipments » Month   12 Months  
June 2015 $92 million
6%
$1,901 million
14%
June 2014 $87 million $1,669 million
     
Winery Job Index » Month   12 Months  
June 2015 366
22%
261
19%
June 2014 300 220
     
 
MORE » Released on 07.15.2015
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • July 20-31
     
    UC Davis, OIV marketing program
     
  • July 31 - August 2
     
    West of West
     
  • August 1
     
    Urban Wine Xperience
     
  • August 15
     
    ZAP Simply Summer Celebration
     
  • MORE »
 

READER COMMENTS
 
Article: Does Red Blotch Affect Wine? »
 
I have a grapevine in my polytunnel in east London which is showing signs of...
Reader: Guest
 
Article: Central Coast Wine Harvest Begins »
 
Here at Flying Goat Cellars in Lompoc we harvested last week the Bien Nacido Pinot...
Reader: Guest
 
Article: The Spiciest Wines You Have Ever Tasted »
 
I'm curious as to how 'guest' defines wine and their rational for claiming this is...
Reader: Rob McDonald
 
Article: The Spiciest Wines You Have Ever Tasted »
 
This is not wine. This is aromatized drink. Like vermouth.
Reader: Guest
 
Article: Gallo, Barefoot Dominate Off-Premise Sales »
 
If the wines listed make up 80% of the US wine sales I'm proud to...
Reader: Guest
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Regional Sales Manager
 Healdsburg, CA
Sales and Marketing
 Assistant To The Gm
 Petaluma, CA
General Administration and
 Wine Sales
 Tucker, GA
Sales and Marketing
 Greeter
 Sonoma, CA
DTC, Tasting Room and Retai
 Harvest Intern
 St. Helena, CA
Cellar, Lab and Production
 Wine & Spirit Sales As...
 Claymont, DE
DTC, Tasting Room and Retai
 Part Time Assoc
 Waltham, MA
General Administration and
 Tech Operations Superv...
 Ripon, CA
Cellar, Lab and Production
 Tasting Room Associate
 Rutherford, CA
DTC, Tasting Room and Retai
 Host/Greeter
 Rutherford, CA
DTC, Tasting Room and Retai
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.