Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
05.08.2012  
 

Oregon's Original Wine Country Reborn

Southern Oregon Wine Institute hopes to jumpstart local wine industry

 
by Paul Franson
 
 
Southern Oregon Wine Institute
 
SOWI contains classrooms, a working commercial winery, incubator space for new wineries and a tasting room (above).
Roseburg, Ore.—The Southern Oregon Wine Institute in the heart of Southern Oregon’s wine country is one of the newest college programs for training people to work in the wine business.

It was established in 2005 at Umpqua Community College in Roseburg as the first viticulture and enology program in Oregon outside Willamette Valley.

Ironically, the first commercial vineyards in Oregon were in the generally warmer southern part of the state, though the cooler Willamette Valley to the north now contains far more wineries and gets more attention.

    Southern Oregon Wine Marketing and Sales Conference
     

     
    The third annual Southern Oregon Wine Marketing and Sales Conference, Building Your Individualized Marketing and Sales Plan, will be held June 12 from 8:30 a.m. to 4:30 p.m.

    The seminar will feature expert speakers from professional organizations throughout the Pacific Northwest to provide the tools and guidance to build a practical, effective sales plan.

    Charles Humble of the Oregon Wine Board will give the keynote speech.

    Sessions include:
    • How to Write a Compelling Story (Marianne Allison, from Microsoft’s PR agency, Waggener Edstrom)
    • Social Media 101 (Laura Way, UCC/SBDC)
    • Advanced Social Media (Sasha Kadey, King Estate)
    • Basics of Customer Relations Management (Andrew Kamphuis, Vin 65)
    • Tools for Building a Realistic Sales Plan (Deb Hatcher, A-Z Wineworks)
    • Panel: The Smartest Ways We Market our Wine (Moderator, Deb Hatcher; Earl Jones, Abacela Winery; Herb Quady, Quady North & Troon Vineyard)

    The cost of $48 includes continental breakfast and lunch.

    For more information, visit sowicellars.com, call (541) 440-SOWI or email sowi@umpqua.edu. Register at umpqua.edu.

The new center was established to support one of the most promising segments of the depressed region, where forestry has been restricted by new regulations.

The overall economy may be sputtering, but Douglas County’s wine industry is booming. The number of wineries in the region has doubled in the past decade, and new growers and wine producers continue to add jobs to the local workforce at a pace that out-distances any other local industry. One study predicts that wine production in the region will increase five-fold during the next decade.

The Southern Oregon Wine Institute was established to educate and train students interested in working with growers or winemakers or establishing ventures of their own. It raised $7 million including donations and recovery funds and moved into the new Danny Lang Teaching, Learning and Event Center late last year. Chris Lake joined as director in 2008.

Established to serve a six-county region, SOWI contains classrooms, a working commercial winery, a tasting room and incubator space for new wineries. A teaching vineyard is on the grounds as well.

The Danny Lang center also contains space for events not related to wine including food service preparation space. The college has a complementary culinary program that provides food for events.

Within the center is an office and lab for ETS Laboratories that will serve the area’s wineries as well as students.

Construction and equipment
The modern hilltop center showcases wood construction materials in its design to support local industry.

As a mixed-used academic building, the Danny Lang Teaching, Learning, and Event Center houses a program combining a fully functional teaching winery, labs and classrooms, a tasting room, event space, administrative offices, and support spaces with high-efficiency mechanical, electrical, and plumbing systems.

Only about one-third of the winery space is needed for instruction; the rest is planned as an incubator for new wineries.

The surrounding vineyards are named for Scott Henry, the Umpqua Valley winemaker instrumental to getting the whole project started.

The steep southwest-facing slopes are planted to Nebbiolo, an unusual choice, Lake admits, noting that it buds early, which is ideal for students. He also jokes, “It may be a good laboratory for grafting later on.”

Grapes are destemmed and crushed, if needed, at a high level in the facility, then transferred by gravity for fermentation in tanks or barrels. The school is buying new equipment; part has been installed, with more due before harvest.

This includes up-to-date equipment such as sorting tables and cross-flow filters. It will also have some used equipment donated by wineries for students to try and learn to maintain.

The Victory Builders Fermentation Cellar is designed to maximize energy efficiency and safety during winemaking and instruction. It is typical of a medium-sized winery, with water, coolant and gas lines available as needed.

Three barrel rooms also provide space for sharing with start-up wineries.

The Dr. Blaine D. Nisson Library is named after the former Umpqua College president who saw the project through. Donated, designed, and built by Victory Builders of Roseburg. It will display historical wine artifacts, donated by the Douglas County Museum, dating from 610 AD, plus a collection of the award-winning wines from Southern Oregon for the wine library. The wine library will be a meeting room, a premiere space for special events and smaller gatherings.

Many classes will be taught online, but separate classroom-labs for viticulture and enology sessions on the lower floor have easy access to both the teaching winery and th e learning vineyard.

These classes are configured as basic chemistry/science laboratories to teach the science that underpins enology and viticulture: soil science, botany, entomology, microbiology, chemistry, etc.

ETS Laboratories will have an onsite lab. It will work with students, but also local wineries. ETS offers wineries a combination of routine analytical services and proprietary, accredited analytical methods.

An unusual feature is a realistic tasting bar designed to give students a “real world” hospitality experience. The tasting bar is where students will sell the wines they have made. Students will learn whether the wine they made appeals to customers.

Banquet seating or conference space for up to 200 people is next to the tasting room.

The programs
Umpqua Community College offers a one-year certificate program in viticulture (grapegrowing) as well as a two-year degree in viticulture and enology (winemaking). It even offers course in marketing wine.

The first-year certificate prepares students for entry into the industry and initiates the two-year associate in applied science degree in viticulture and enology for those who choose to study further.

Classes include an introduction to grapegrowing, basic principles of soil science, vineyard practices throughout all four seasons and practical work experience.

The second-year curriculum emphasizes winemaking and includes the chemistry of winemaking, principles of wine production and work experience opportunities.

UCC also provides a starting point for students wishing to transfer to related four-year degree programs at Oregon State University, Southern Oregon University and Oregon Institute of Technology.

The Wine Marketing Assistant Pathway Certificate includes parts of the full viticulture and enology one-year certificate and two-year degree that prepare students for entry level positions in wine sales and distribution.

The school has about 50 students at present; it has had up to 75, but the recession and reduced financial aid has had its impact.

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
March 2013 $546 million
5%
$6,988 million
7%
March 2014 $572 million $7,451 million
     
Direct-to-Consumer Shipments » Month   12 Months  
March 2013 $177 million
20%
$1,483 million
10%
March 2014 $213 million $1,634 million
     
Winery Job Index » Month   12 Months  
March 2013 253
15%
166
27%
March 2014 292 210
     
 
MORE » Released on 04.14.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

Direct To Consumer
Wine Shipping Report
2014
 
Download full report »
 
 

CALENDAR
  • April 17
     
    SSU Spring Business Mixer
     
  • April 17
     
    Temecula Grape Day Conference
     
  • April 18
     
    WineFlavor 101B: Nitrogen Management from Vine to Wine
     
  • April 19
     
    Appellation St. Helena food pairing competition
     
  • MORE »
 

READER COMMENTS
 
Article: What to Do About Red Blotch »
 
There is NO correlation with planting density. Also FPS is working on the problem. New...
Reader: Guest
 
Article: Premiere Wine Auction Nets $5.9 million »
 
Thanks for letting us know Janet, we've updated the story. Cheers
Reader: Andrew Adams
 
Article: Will Barrels Go the Way of Floppy Disks? »
 
Fun piece. Particularly enjoyed the three clearly superior attributes of standard barrels, including looking cool...
Reader: Tom Gable
 
Article: Premiere Wine Auction Nets $5.9 million »
 
Nice article. It was a great event! Just noticed a few typos with the vintages: The...
Reader: Janet Viader
 
Article: Cornell Shows Off New Teaching Winery »
 
Why would any teaching facility possibly need nonstandard equipment such as tiny Scharffenberger presses and...
Reader: Craig Winchell
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2014 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Lead Lab Tech
 Hopland, CA
Winemaking and Production
 Warehouse Associate
 Windsor, CA
General Administration and
 Tasting Room Associate...
 Lower Lake, CA
DTC, Tasting Room and Retai
 Part-Time Bartender & ...
 Corte Madera, CA
DTC, Tasting Room and Retai
 Skilled Cellar Worker
 Windsor, CA
Winemaking and Production
 Sales Associate
 Boca Raton, FL
Sales and Marketing
 Sales And Administrati...
 Yountville, CA
General Administration and
 Tasting Room Associate
 Kenwood, CA
DTC, Tasting Room and Retai
 On-Premise Sales Repre...
 Providence, RI
Sales and Marketing
 Part Time Tasting Room...
 Los Olivos, CA
DTC, Tasting Room and Retai
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.