Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
09.27.2012  
 

Wine Industry Buoys Oregon Employment

Although state saw unemployment rates increase this summer, a new report highlights opportunities in growing sector

 
by Peter Mitham
 
 
chris martin troon vineyards oregon jobs
 
Chris Martin, owner of Troon Vineyard, told Wines & Vines, “We’ve seen a continual and steady increase in the number of vineyards and wineries emerging in this region.”
Salem, Ore.—Oregon unemployment rates increased this summer. After bottoming out at 8.4% unemployment in May, August ended at a seasonally adjusted rate of 8.9%—but the wine industry bears a bright light for the state’s job market.

While state-wide unemployment in Oregon climbed to 11.6% in spring 2009 (from just 5% two years earlier), a report released last week by Annette Shelton-Tiderman of the Oregon Employment Department highlighted the contribution the state’s wine industry made to keeping people employed.

“As Oregon businesses struggled during the Great Recession (2007-09) and the years to follow, the state’s grape and wine industry flourished,” her report began. “This growth has accelerated during the post-recessionary period, and by 2011 there were 870 vineyards and 451 Oregon wineries.”

Shelton-Tiderman points to the economic impact study that Christian Miller of Full Glass Research prepared for the Oregon Wine Board last year, using 2010 data to bear out the impact on employment. Miller’s report drew upon data from the Oregon Employment Department to peg the number of wine-related jobs in the state at more than 13,500, with an average annual wage of $28,259 per person. Six years ago, there were just short of 8,500 jobs paying an average of $23,942 per year. (See “Breaking Down the Oregon Wine Report.”)

“The economy is showing signs of recovery, and given the importance of consumer spending in nearly all aspects of that improvement, I would expect that the wine industry will continue to see steady growth,” Shelton-Tiderman told Wines & Vines.

Since many wineries and vineyards are small, family-run operations, Shelton-Tiderman cautioned that the numbers provide only a high-level glimpse of the sector rather than fine detail.

Interviews with industry members support both the activity and areas of concern as the sector moves forward.

King Estate Winery near Eugene, for example, has added 37 new full- and part-time staff members to its non-agricultural workforce during the past three years. It now has a payroll of 227 people—up from 190 in 2010.

And in Southern Oregon, one of the fastest-growing regions in the state, new wineries and tasting rooms continue to open.

“We’ve seen a continual and steady increase in the number of vineyards and wineries emerging in this region,” said Chris Martin owner of Troon Vineyard in Grants Pass and president of the Southern Oregon Winery Association. “Southern Oregon, in many ways, is being buoyed in an otherwise tough economic environment by the wine industry.”

The departure of young, talented workers is one of the main challenges facing the Southern Oregon industry, Martin said, noting that any growing industry depends on being able to tap a pool of young workers.

“Our challenge, honestly, here in Southern Oregon, is finding qualified and talented people to fill the positions,” he said. “Just like every great area of the world needs a lot of 20- and 30-somethings to drive the economic engines that are talented, it’s no different in the wine industry of Southern Oregon. Hopefully, we’re doing more and more to keep some of that talent home.”

Raising awareness of the opportunities that are available is a key challenge for emerging wine regions.

Washington state’s wine industry addressed the challenge earlier this year at its annual convention in Kennewick, where it offered a free afternoon session for high school and college students to learn about within the industry. (See “Northwest Wineries to Gather at Annual Conclaves.”)

Meanwhile, a recent survey of viticulture workers in British Columbia highlighted the need for better awareness of long-term career opportunities in order to draw new workers in the face of competition from other sectors. (See “B.C. Studies Vineyard Skills Shortage.”)

“There’s not a clear track,” report author human resources consultant Carolyn MacLaren told this industry at a workshop in Penticton, B.C., this summer. “People don’t know what the jobs are in the sector, and they don’t know how to progress through a career pathway to become a winemaker or to work in the cellar or to become a viticulture technician. It keeps people out of the sector.”

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
May 2015 $607 million
7%
$8,068 million
5%
May 2014 $569 million $7,651 million
     
Direct-to-Consumer Shipments » Month   12 Months  
May 2015 $141 million
4%
$1,896 million
14%
May 2014 $135 million $1,657 million
     
Winery Job Index » Month   12 Months  
May 2015 355
15%
256
20%
May 2014 308 213
     
 
MORE » Released on 06.15.2015
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • July 1
     
    Ag Labor Relations and Pre-Harvest Briefing
     
  • July 9-10
     
    Wineries, Breweries and Distilleries
     
  • July 18
     
    Oakland Wine Festival
     
  • July 19-22
     
    Steamboat Pinot Noir Conference
     
  • MORE »
 

READER COMMENTS
 
Article: New York Wineries Going Green »
 
I am wondering how substantial the electric bill is for wineries in the Finger Lakes...
Reader: Guest
 
Article: Tasting Room Rewards »
 
I have worked in a tasting room (3) for over 8 years. It is a...
Reader: Guest
 
Article: Norton to retire from UCCE »
 
Well done, Max!
Reader: Guest
 
Article: Fighting Disease Organically »
 
IARC Monograph reports weak evidence of carcinogenicity of highly refined petroleum mineral oils, carcinogenicity is...
Reader: Hilliard
 
Article: Not-so-Merry May in California Vineyards »
 
This is a biased article. The author is looking for a grape growing crisis that...
Reader: Guest
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Tasting Room/Guest Rel...
 Sonoma, CA
DTC, Tasting Room and Retai
 Tasting Room Represent...
 Santa Rosa, CA
DTC, Tasting Room and Retai
 Key Account Manager-Mi...
 Detroit, MI
Sales and Marketing
 Key Account Manager-In...
 Indianapolis, IN
Sales and Marketing
 Key Account Manager-Ny...
 New York City, NY
Sales and Marketing
 Key Account Manager-Do...
 Peoria, IL
Sales and Marketing
 Key Account Manager-Te...
 Memphis, TN
Sales and Marketing
 Packaging Engineer I
 St. Helena, CA
Cellar, Lab and Production
 Viticulture Tech (Heal...
 Healdsburg, CA
Vineyards
 Assistant Wine Club / ...
 Napa, CA
DTC, Tasting Room and Retai
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.