Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
10.15.2012  
 

Wine Sales Strong; Syrah's Struggle Continues

WinesVinesDATA releases Wine Industry Metrics for September

 
by Andrew Adams
 
 
wine industry metrics
 
The value of DtC shipments in September spiked to $133 million. If seasonal trends hold, sales will surpass $200 million in November.
San Rafael, Calif.—September wine sales posted strong gains over 2011 in both the retail and direct-to-consumer sales channels. Sales for domestic table wines at food and drug stores grew 7% to $377 million in September, and the value of DtC shipments reached $133 million, according to WinesVinesDATA.

The complete set of wine industry statistics can be found on the Wines & Vines Wine Industry Metrics page.

Tracking DtC shipments by varietal, Pinot Noir and Zinfandel were the hottest in the past 12 months, growing 21% and 18% respectively in value. Conversely, Cabernet Franc fell 5%, and Merlot dropped by 10%. With 36% growth over September 2011, and if October and November sales beat September as they traditionally do, the value of the channel could grow to well over $200 million in both October and November.

Red blends up in stores
Retail sales for red blends/Meritage grew by 26% this year, fueled by California and Washington state wines. Brands such as Ménage à Trois, Apothic and Cupcake led the charge. “This category just continues to be the place to be,” said Curtis Mann, director of client insights for the Symphony IRI Group.

The Fumé/Sauvignon Blanc category also saw strong growth, posting a 14% increase in sales growth and accounting for $176 million in sales value. The category owes much of its increase to New Zealand wines as well as California wines.

Syrah sales plummeted by 16% to $58 million. Mann attributed the lackluster sales of Syrah to factors including inconsistent styles and the lack of a top-tier U.S. winery or wineries promoting the varietal.

Consumers appear willing to embrace (or at least try) wine in pouches. Sales of 500ml wine pouches grew by 35% and topped $100 million in value. While 3-liter bottle sales dropped by 10%, the demand for 3-liter boxes grew by 17%.

Wine flash offers up 50%
Flash sites continue to grow as a sales channel for the wine industry. The 3,895 total wine offers in the past nine months was 50% larger than the total for the same period in 2011. September offers were up just 11%.

Cabernet Sauvignon is the most common wine offered by flash sites, but in this area red blends saw tremendous growth as well. The number of offers for red blends more than doubled between 2011 and 2012. The average flash price for this varietal also saw the largest growth, from $34 to $41.

Just as the popularity of red blends was evident in both the flash channel, so too were Syrah’s challenges. The varietal saw the lowest growth in offers year to year, and its average flash price dropped by a dollar (from $24 to $23.)

Winery hiring activity cools
The Winery Job Index by Winejobs.com posted a 20% drop in hiring activity in September, due in part to a shorter number of business days during the month than last year—19 vs. 21. The category of hospitality jobs declined the most at 25% and sales and marketing fell by 14%. With most wineries fully staffed for the 2012 vintage, production job postings slipped by 5%.

New wineries multiply
WinesVinesDATA also showed that the number of U.S. wineries grew to 7,406 in September, up 2% from September 2011. California dominated the count of all new bonded and virtual wineries but new wineries, many in urban settings, spread across many states.

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
December 2014 $776 million
3%
$7,866 million
5%
December 2013 $755 million $7,470 million
     
Direct-to-Consumer Shipments » Month   12 Months  
December 2014 $166 million
14%
$1,820 million
15%
December 2013 $145 million $1,576 million
     
Winery Job Index » Month   12 Months  
December 2014 155
27%
229
14%
December 2013 122 200
     
 
MORE » Released on 01.15.2015
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
 

Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • January 23-25
     
    Naples Winter Wine Festival
     
  • January 27
     
    Wine Market Council Research Conference, New York
     
  • January 27-29
     
    Unified Wine & Grape Symposium
     
  • January 28
     
    Working with Third Party Reviewers
     
  • MORE »
 

READER COMMENTS
 
Article: Wine Flash Sales Activity Still Strong »
 
Thanks for the comment. It's a good point. We have added a line to the...
Reader: Jim Gordon
 
Article: Wine Flash Sales Activity Still Strong »
 
The bar chart at the top of this article is misleading. Nowhere in the chart...
Reader: Guest
 
Article: Tasting the Effects of Wine Closures »
 
I am a few months behind on reading so I was happy to see what...
Reader: David Coffaro
 
Article: B.C.'s Higher Markups Worry U.S. Exporters »
 
I suggest that the new mark-up structure worries BC fine wine drinkers as much as...
Reader: Marc Ofthenorth
 
Article: Wine Gadget Dodges Sharks »
 
Good choice to not take the deal. You have a much needed item that wine...
Reader: Guest
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Winery Accountant And ...
 St. Helena, CA
General Administration and
 Store Manager Wine & ...
 Bronx, NY
DTC, Tasting Room and Retai
 Visitor Center Sales A...
 St. Helena, CA
DTC, Tasting Room and Retai
 Gai Bottling Line Oper...
 Willcox, AZ
Winemaking and Production
 Winery Bookeeeper & Bu...
 Newberg, OR
Finance
 Experienced Fine Wine ...
 Ft. Myers, FL
Sales and Marketing
 Wine Sales Associate
 Waltham, MA
DTC, Tasting Room and Retai
 Beer, Wine And Spirits...
 Washington, DC
DTC, Tasting Room and Retai
 Accounts Payable Speci...
 St. Helena, CA
Finance
 Technical Sales & Serv...
 Ukiah, CA
Sales and Marketing
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.