Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
11.15.2012  
 

DtC Wine Shipments on Record Pace

Value hits $222 million in October; November expected to be even higher

 
by Andrew Adams
 
 
wines & vines metrics industry
 
DtC shipments reached $222 million in October, the highest monthly sales total since at least January 2010, when Wines & Vines began tracking them.

San Rafael, Calif.—Direct-to-consumer shipments of wine continued their rapid growth by posting a record $222 million in sales for the month of October. If sales pick up through November as they have during the past two or more years, according to the Wines & Vines/ShipCompliant Model, another record will fall.

The October total was up 13% over last year, and the 12-month cumulative total for 2012 rose 9%. The record pace of DtC shipments is just one of several positive indicators from October for the wine business, as reported in Wines & Vines’ Wine Industry Metrics section.

Retail wine sales
Off-premise, domestic table wine sales in October grew 6% from last year. While that rate of growth slightly lagged behind the 7% average seen in the past 52 weeks, imports lost 1% compared to last year.

At major food and drug stores, wines priced at $20-plus continued to stand out, with 17% growth. The $11-$19.99 category saw strong growth of 10% or more and accounted for 20% of the $3.7 billion spent at major U.S. food and drug stores, according to the Symphony IRI Group.

Wine flash sites
Flash offers for domestic wines priced less than $20 per bottle also grew in 2012 as flash retailers continued to offer more wines for sale. Total offers by flash resellers grew 40%, but the number of offers for less than $20 was up by 84%. The average flash discount in October was 38% off the winery retail price.

Winery jobs up
The Winery Job Index jumped 21% over the same period in 2011. Winejobs.com reported that the growth in hiring activity for sales and marketing people pushed the index higher at a time when some wineries traditionally start shedding their seasonal harvest staff.

Virginia wineries that own vineyards
The total number of North American wineries was up 2% when compared to last year. A review of the WinesVinesDATA for wineries in North America also found that of the top winery states, Virginia had the largest proportion of wineries that owned vineyard property. Of the state’s 220 wineries, 186 (or 85%) owned at least some vines. In comparison, of Washington’s 652 wineries only 291 or 45% owned vines.

 

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
January 2015 $623 million
7%
$7,912 million
5%
January 2014 $583 million $7,514 million
     
Direct-to-Consumer Shipments » Month   12 Months  
January 2015 $75 million
-3%
$1,818 million
15%
January 2014 $77 million $1,584 million
     
Winery Job Index » Month   12 Months  
January 2015 259
26%
233
15%
January 2014 205 203
     
 
MORE » Released on 02.13.2015
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • March 2-5
     
    Decouvertes en Vallee du Rhone
     
  • March 4
     
    Innovation + Quality
     
  • March 4-6
     
    Michigan Wine & Grape Conference
     
  • March 12
     
    Central Coast Insights
     
  • MORE »
 

READER COMMENTS
 
Article: Scurlock joins wine hall of fame »
 
Congratulations David!
Reader: Guest
 
Article: Wineries Cautioned About Internet 'Ads' »
 
I guess my first question would be why is there a three tier system to...
Reader: Guest
 
Article: Wine on the Rocks »
 
Great potential! Mineralities are sought after and can be found in these rock formations with...
Reader: Bruce Coulthard
 
Article: 90% of U.S. Consumers Can Buy Wine Direct »
 
You say that 90% of the consumers can buy wine direct. Really? In most cases...
Reader: Guest
 
Article: Wineries Cautioned About Internet 'Ads' »
 
It is an unfortunate fact that the regulations have no understanding of modern technology and...
Reader: Paul Mabray
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Fine Wine Shop Stock &...
 New York, NY
DTC, Tasting Room and Retai
 2015 Harvest Intern
 Santa Rosa, CA
Winemaking and Production
 Wine Educator
 Glen Ellen, CA
DTC, Tasting Room and Retai
 2015 Harvest Intern
 Calistoga, CA
Winemaking and Production
 Wine Sales Consultant
 Delaware, DE
Sales and Marketing
 Brand Ambassador And C...
 Saint Helena, CA
DTC, Tasting Room and Retai
 Part Time Seasonal Pos...
 Yountville, CA
DTC, Tasting Room and Retai
 Administrative/Marketi...
 Oakville, CA
Sales and Marketing
 Floor Supervisor
 Glen Ellen, CA
DTC, Tasting Room and Retai
 Manager
 Eugene, OR
General Administration and
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.