Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
12.12.2012  
 

Missouri Winery Seeks Label Art

Annual competition at Les Bourgeois puts art on the bottle

 
by Jane Firstenfeld
 
 
les bourgeois art label
 
Two red wines from 2010 and a small batch of 2011 Traminette wear labels outfitted with the winning art from last year's Collector's Series competition held by Les Bourgeois Vineyards.
Rocheport, Mo.Les Bourgeois Vineyards is inviting artists from any location to submit entries for its 14th annual Collector’s Series competition. Three winning entries will be featured on limited bottlings of Les Bourgeois wines. The submission deadline is Dec. 31, and entry is free. Subject matter and medium are open for the contest, which will be judged by members of the Columbia Art League, the winery’s distributor Glazer’s and winery staffers.

“Works of art are judged on technical merit and need not be wine related,” said Les Bourgeois’ marketing director, Rachel Mills. Last year’s winners included a dizzying photo dubbed “All in Perspective,” by Brandi Majerle; a still life with typewriter, “Royal Quiet Deluxe,” by Rachel Krause and a charming pet portrait, “Bleu,” by Hollis D. Taylor.

The fact that all three winners last year are Missouri-based is strictly coincidental, Mills said. As organizer of the competition, Mills prepares a presentation of all the entries. As in a blind tasting, the judges do not know who produced the art. Mills estimated last year they evaluated some 200 entries “from all over the world.”

The judging panel gathers at the winery before noon to view, discuss and whittle down the competition. Mills did stress a single-subject limitation. “There’s no way we can get approval for a nude,” she said.

Founded in 1991, Les Bourgeois invested $2 million in 2010 to become Missouri’s third-largest winery, with an annual production of 51,000 cases. Its biggest sellers tend to be from Native American (Norton, Concord) and hybrid grapes (Vidal, Vignoles, Chambourcin.)

After the winning selections for the Collector’s Series are chosen, they’ll be incorporated into labels, applied to the bottles and debut at a gala June 13. Guests will sample the wines, meet the winemakers and the artists, and have first crack at purchasing the vintages, which typically are limited to 100-case bottlings of each varietal.

The Collector’s Series, Mills said, is sold only at the tasting room and to a very limited selection of key local accounts. Since the art is incorporated into existing TTB-approved labels, new certificates of label approval are not required.

Because of the limited distribution and a cohesive package design, Mills says she doesn’t believe the original artwork dilutes the brand or confuses consumers. Last year Les Bourgeois redesigned its packaging for the first time since 2005, adopting bottle styles to better reflect the style of the contents (e.g., a tall, slender blue bottle for its 100% Vignoles, which she likened to a German Riesling.) All Les Bourgeois wines are closed with cork from Amorim.

An artist’s point of view
Hollis D. Taylor, a high school art instructor in Tuscumbia, Mo., was one of the winners last year, the first time she’d entered. A specialist in commissioned portraits of pets, people and places, Taylor painted the endearing portrait of a Texas canine, “Bleu,” who graces the Collector’s Series 2011 Traminette.

Since the 2012 competition, Taylor has teamed with Les Bourgeois to exhibit at a benefit for the local humane society. The winning bidder at that show “just called me” to commission another painting, Taylor told Wines & Vines.

She’s enjoying another perk from the competition: a three-month exhibition/sale of 13 works at Les Bourgeois, which continues through January.

Taylor is a long-time fan of Les Bourgeois. “It’s a beautiful little winery on top of a hill overlooking the Missouri River, with a bike path below. It’s a good stopping place,” she said.

A winner her first time out, Taylor is entering again this year. “They have had winners repeat in multiple years,” she noted.

Artists may enter as many as five individual works. Winners will receive a $100 gift certificate at Les Bourgeois and a case of “their” wine. The deadline is Dec. 31; winners will be announced March 1. For complete submission instructions, visit missouriwine.com

SHARE »
Close
LATEST READER COMMENTS
 
 
Posted on 12.15.2012 - 13:34:48 PST
 
Lovely ideal for a wine label design! Love that we can give recognition to artists and hopefully help the winery artists sell their work.
 
Courtney Holmes
 
 
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
March 2015 $622 million
7%
$7,995 million
5%
March 2014 $582 million $7,588 million
     
Direct-to-Consumer Shipments » Month   12 Months  
March 2015 $252 million
19%
$1,863 million
14%
March 2014 $213 million $1,634 million
     
Winery Job Index » Month   12 Months  
March 2015 356
22%
243
16%
March 2014 292 210
     
 
MORE » Released on 04.15.2015
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • April 25-27
     
    World Wine Meetings America
     
  • April 26-28
     
    Sommelier Summit
     
  • April 29 - May 2
     
    International Wine Judging
     
  • May 1
     
    Sonoma County Barrel Auction
     
  • MORE »
 

READER COMMENTS
 
Article: Bedroom Communities Seek Vineyard AVA »
 
Why not just bottle under a vineyard designation? The bond will have a city or...
Reader: Guest
 
Article: Is Organic Grape Growing Possible in the East? »
 
FWIW, We make a few wines from a certified Organic vineyard growing cabernet franc, merlot,...
Reader: southoldfc
 
Article: Specialty Tanks Encourage Oak Extraction »
 
According to the manufacturer, the logs are made through compression and not with a binding...
Reader: Andrew Adams
 
Article: Specialty Tanks Encourage Oak Extraction »
 
What is the bonding agent of the Pressed Oak Logs?
Reader: Guest
 
Article: Is Organic Grape Growing Possible in the East? »
 
Some Long Island, NY, vineyard farmers are already using nearly organic methods. They have worked...
Reader: envcat
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Wine Sales Consultant
 Brooklyn, NY
Sales and Marketing
 Tasting Room Associate...
 Livermore, CA
DTC, Tasting Room and Retai
 Sales Representative
 New York, NY
Sales and Marketing
 Accounts Payable Clerk...
 Geyserville, CA
Finance
 Retail Wine Sales Asso...
 San Francisco, CA
DTC, Tasting Room and Retai
 Fine Wine Hospitality/...
 St. Helena, CA
DTC, Tasting Room and Retai
 Wine Sales Professiona...
 Berkshires, MA
Sales and Marketing
 Warehouse Shipping & R...
 Greenfield, CA
Cellar, Lab and Production
 Bottling Line Lead
 Sonoma, CA
Cellar, Lab and Production
 Tasting Room Manager
 Healdsburg, CA
DTC, Tasting Room and Retai
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.