Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
12.14.2012  
 

Off-Premise Wine Sales Grow by 6%

Average bottle price of domestic wines up by 21 cents in a year

 
by Jim Gordon
 
 
symphony iri
 
San Rafael, Calif.—Retail sales of domestic table wines maintained a growth rate of 6% during the 52 weeks ending in November. Volume grew just 2%, but that meant that the average price per bottle rose by 21 cents, according to the latest data from the Symphony IRI Group (SIG.)

Major U.S. food and drug stores sold more than 71 million cases of U.S.-produced wine for $5 billion, reported SIG, a Chicago-based market research firm. Case prices rose by $2.58 and the average bottle price reached $5.85.

The four-week performance in November 2012 vs. November 2011 lagged only slightly behind those numbers, growing 5% in dollars but staying flat in volume.

Chardonnay on top
Looking at the data by varietal, Chardonnay remained the biggest seller with $1.4 billion and a 22% share during 52 weeks. Cabernet Sauvignon was second with just under $1 billion. Merlot was a fairly distant third with $550 million and negative growth rate, while Pinot Grigio/Pinot Gris had $497 million and, with a 9% growth rate, gained on Merlot.

Red blends enjoyed the fastest growth rate, 23%, of all major varietals and rose to sixth place in market share, behind fifth-place Pinot Noir, which also grew.

Merlot producers at the high end had some good news in terms of bottle price, as the medium-bodied red rose faster over the past year than any other major varietal in the $20-plus range. This runs counter to Merlot’s price performance in direct-to-consumer shipments. Top-end red blends also grew significantly in price, paralleling their performance in direct-to-consumer sales.

Washington wines grew 7% in value, and Oregon wines grew 9%—leading California wines, which nevertheless counted for 72% of the total market share. Imports claimed 20% market share, led by Italy and Australia in a near-tie.

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
December 2014 $776 million
3%
$7,866 million
5%
December 2013 $755 million $7,470 million
     
Direct-to-Consumer Shipments » Month   12 Months  
December 2014 $166 million
14%
$1,820 million
15%
December 2013 $145 million $1,576 million
     
Winery Job Index » Month   12 Months  
December 2014 155
27%
229
14%
December 2013 122 200
     
 
MORE » Released on 01.15.2015
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
 

Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • January 23-25
     
    Naples Winter Wine Festival
     
  • January 27
     
    Wine Market Council Research Conference, New York
     
  • January 27-29
     
    Unified Wine & Grape Symposium
     
  • January 28
     
    Working with Third Party Reviewers
     
  • MORE »
 

READER COMMENTS
 
Article: Wine Flash Sales Activity Still Strong »
 
Thanks for the comment. It's a good point. We have added a line to the...
Reader: Jim Gordon
 
Article: Wine Flash Sales Activity Still Strong »
 
The bar chart at the top of this article is misleading. Nowhere in the chart...
Reader: Guest
 
Article: Tasting the Effects of Wine Closures »
 
I am a few months behind on reading so I was happy to see what...
Reader: David Coffaro
 
Article: B.C.'s Higher Markups Worry U.S. Exporters »
 
I suggest that the new mark-up structure worries BC fine wine drinkers as much as...
Reader: Marc Ofthenorth
 
Article: Wine Gadget Dodges Sharks »
 
Good choice to not take the deal. You have a much needed item that wine...
Reader: Guest
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Visitor Center Sales A...
 St. Helena, CA
DTC, Tasting Room and Retai
 Gai Bottling Line Oper...
 Willcox, AZ
Winemaking and Production
 Winery Bookeeeper & Bu...
 Newberg, OR
Finance
 Experienced Fine Wine ...
 Ft. Myers, FL
Sales and Marketing
 Wine Sales Associate
 Waltham, MA
DTC, Tasting Room and Retai
 Beer, Wine And Spirits...
 Washington, DC
DTC, Tasting Room and Retai
 Accounts Payable Speci...
 St. Helena, CA
Finance
 Technical Sales & Serv...
 Ukiah, CA
Sales and Marketing
 Special Events Coordin...
 Healdsburg, CA
DTC, Tasting Room and Retai
 Tasting Room Associate
 Carlton, OR
DTC, Tasting Room and Retai
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.