Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
12.14.2012  
 

Off-Premise Wine Sales Grow by 6%

Average bottle price of domestic wines up by 21 cents in a year

 
by Jim Gordon
 
 
symphony iri
 
San Rafael, Calif.—Retail sales of domestic table wines maintained a growth rate of 6% during the 52 weeks ending in November. Volume grew just 2%, but that meant that the average price per bottle rose by 21 cents, according to the latest data from the Symphony IRI Group (SIG.)

Major U.S. food and drug stores sold more than 71 million cases of U.S.-produced wine for $5 billion, reported SIG, a Chicago-based market research firm. Case prices rose by $2.58 and the average bottle price reached $5.85.

The four-week performance in November 2012 vs. November 2011 lagged only slightly behind those numbers, growing 5% in dollars but staying flat in volume.

Chardonnay on top
Looking at the data by varietal, Chardonnay remained the biggest seller with $1.4 billion and a 22% share during 52 weeks. Cabernet Sauvignon was second with just under $1 billion. Merlot was a fairly distant third with $550 million and negative growth rate, while Pinot Grigio/Pinot Gris had $497 million and, with a 9% growth rate, gained on Merlot.

Red blends enjoyed the fastest growth rate, 23%, of all major varietals and rose to sixth place in market share, behind fifth-place Pinot Noir, which also grew.

Merlot producers at the high end had some good news in terms of bottle price, as the medium-bodied red rose faster over the past year than any other major varietal in the $20-plus range. This runs counter to Merlot’s price performance in direct-to-consumer shipments. Top-end red blends also grew significantly in price, paralleling their performance in direct-to-consumer sales.

Washington wines grew 7% in value, and Oregon wines grew 9%—leading California wines, which nevertheless counted for 72% of the total market share. Imports claimed 20% market share, led by Italy and Australia in a near-tie.

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
November 2014 $708 million
5%
$7,844 million
6%
November 2013 $673 million $7,428 million
     
Direct-to-Consumer Shipments » Month   12 Months  
November 2014 $274 million
21%
$1,799 million
16%
November 2013 $225 million $1,558 million
     
Winery Job Index » Month   12 Months  
November 2014 127
-5%
226
15%
November 2013 134 196
     
 
MORE » Released on 12.15.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
 

FEATURES
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

Direct To Consumer
Wine Shipping Report
2014
 
Download full report »
 
 

CALENDAR
  • January 7
     
    Putting Your Brand to Work
     
  • January 9-18
     
    Icewine Festival
     
  • January 13-16
     
    VinCO
     
  • January 15
     
    WineFlavor 101B
     
  • MORE »
 

READER COMMENTS
 
Article: Grape Industry Lukewarm on Immigration Act »
 
A band-aid it may be but instead of the negative tone of this article which...
Reader: Guest
 
Article: Oregon Wine Institute Plans for the Future »
 
When Mark is involved, things are going to work out just great! We miss the...
Reader: Peter Bell
 
Article: Spanish Cooper Sells Chinese Oak »
 
I would love to find Us wineries using the Chinese oak barrels. Do you know...
Reader: Guest
 
Article: Prohibition Laws Linger 81 Years Later »
 
Trader Joe's (Union Square) and Whole Foods (Upper West Side) both have wine shops attached...
Reader: Guest
 
Article: Prohibition Laws Linger 81 Years Later »
 
Maybe the economy could use another boost by repealing the post-prohibitionary laws too. Make it...
Reader: csm noble
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Engineering Project Ma...
 Sonoma, CA
General Administration and
 Free-Lance Sales Repre...
 Manhattan, Brooklyn, Upstate Ny, NY
Sales and Marketing
 Viticulturist
 West Sussex, UK
Winemaking and Production
 Winemaker & Vineyard M...
 Markham, VA
Winemaking and Production
 Back Office Manager
 New York, NY
General Administration and
 Sales Coordinator
 Paso Robles, CA
Sales and Marketing
 Retail Wine Department
 Napa, CA
DTC, Tasting Room and Retai
 Senior Vice President
 American Canyon, CA
General Administration and
 Administrative Assista...
 New York, NY
General Administration and
 Driver/Shipping And Re...
 Novato, CA
General Administration and
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.