Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
12.17.2012  
 

Record DtC Sales Continue

November total hits $224 million; flash offers grew by 22%

 
by Andrew Adams
 
 
direct to consumer wine sales
 
San Rafael, Calif.—Nearing almost a quarter-billion dollars in total value, direct-to-consumer wine shipments stayed hot this fall.

October’s record sales of $222 million was topped by figures from November, which saw $224 million in sales, according to the Wines & Vines/ShipCompliant model. The $224 million mark is the highest for November DtC shipments since WinesVinesDATA began tracking them in 2010. The total is 12% higher in value and 13% larger by volume than November 2011.

The DtC figures are just one of several positive wine industry indicators for November that can be found in Wines & Vines’ latest update in the Wine Industry Metrics section.

By varietal, red blends continue to lead DtC value. For the past 12 months from November 2011 to November 2012, the per-bottle price for red blends, mainly Bordeaux style, grew by $9.14, or 23%. Merlot lost the most value, 10% or $3.41, in the same period, and Cabernet Sauvignon stayed the same.

Large increase in flash offers
The number of offers by flash resellers of domestic wines grew by 22% for November and was up by 51% for the 12-month period. Invino, which had 106 offers in November, is now the channel leader by domestic wine offers. The website offered 1,057 wines since January, accounting for almost a quarter of the 4,813 total offers in the same period.

The total number of domestic wine offers also represents a 42% increase over the total for 2011.

WinesVinesDATA found that flash resellers in the past two years have offered products from more than 1,300 of North America’s 7,435 wineries. In just the past year, flash resellers presented offers from 1,005 unique wineries.

The very largest wineries, those producing more than 500,000 cases per year, were most likely proportionally to have their products on the flash market, but medium (50,000 to 499,000 cases) and small (5,000 to 49,000) wineries accounted for a much larger number of offers. From 2011 to 2012, flash sites posted offers for wines from 442 small and 136 medium sized wineries.

Looking at winery involvement in the flash market by bottle price reveals more flash sites offered wines from wineries with a higher average bottle price.  Wineries with an average price of $30 and higher were more likely to have been offered online. WinesVinesDATA tracked 787 unique wineries with an average bottle price higher than $30. These wineries accounted for 58% of the total 1,352 wineries offered through flash sites in the past two years.

Winery job postings, off-premise sales
The 12-month total of job postings on winejobs.com was up 15% over 2011, although the number of postings in November of this year slipped by 19% against the November total in 2011.

Off-premise sales showed a steady growth rate of 6% for the past 52 weeks. Total volume was up by a modest 2%, but the average bottle price grew by 21 cents, according to the Chicago, Ill.-based Symphony IRI Group.

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
April 2015 $627 million
5%
$8,028 million
5%
April 2014 $595 million $7,623 million
     
Direct-to-Consumer Shipments » Month   12 Months  
April 2015 $184 million
17%
$1,890 million
15%
April 2014 $157 million $1,649 million
     
Winery Job Index » Month   12 Months  
April 2015 406
34%
252
19%
April 2014 302 212
     
 
MORE » Released on 05.15.2015
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • May 26
     
    Mendocino Economic Summit
     
  • May 28-29
     
    Direct2015
     
  • May 28-30
     
    WIneMaker Annual Conference
     
  • May 28-30
     
    International Chardonnay Symposium
     
  • MORE »
 

READER COMMENTS
 
Article: $10 Wine Would Cost $40-plus Under COOL »
 
As a Napa Valley producer, we have spent 30 years building our brands in the...
Reader: Pete Przybylinski
 
Article: Be a Sustainable Wine Ambassador »
 
A great idea. All TR employees at every responsible estate should be encouraged/required to become...
Reader: Guest
 
Article: Historic Napa Winery Standing Tall Again »
 
It would be nice to know that Trost Jacking and Heavy Moving is the structural...
Reader: Guest
 
Article: Women for WineSense offering scholarships »
 
This is fantastic! Women in Wine Education must find ways to continue their individual pursuit...
Reader: Guest
 
Article: Historic Napa Winery Standing Tall Again »
 
Very Interesting, I'm so glad the building is successfully being saved.
Reader: Guest
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Team Member
 Healdsburg, CA
DTC, Tasting Room and Retai
 Tasting Room Associate...
 Calistoga, CA
DTC, Tasting Room and Retai
 Senior Financial Analy...
 Santa Rosa, CA
Vineyards
 Hospitality Winery Gui...
 Napa, CA
DTC, Tasting Room and Retai
 Accounts Receivable Ac...
 Graton, CA
Finance
 Controller
 Geyserville, CA
Finance
 Tasting Room Associate
 St. Helena, CA
DTC, Tasting Room and Retai
 Regional Sales Manager
 Sf/Bay Area, CA
Sales and Marketing
 Epicure By Jcb Manager
 Yountville, CA
DTC, Tasting Room and Retai
 Retail Sales
 Sonoma, CA
Sales and Marketing
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.