Wines & Vines Home
Welcome Guest

Wineries Compete to Raise Donations

Russian River Valley takes on Alexander Valley in charitable effort

by Andrew Adams
Judy Jordan (fourth from left) and John Jordan (third from right) are flanked by current and retired members of the U.S. Marine Corps, who collected 2,060 pounds of toys donated by 19 wineries in the Alexander and Russian River valleys.
Healdsburg, Calif.—Wineries in two areas of Sonoma County collected, literally, a ton of toys for less fortunate children in a charitable contest that pitted Alexander Valley against the Russian River Valley.

Led by Jordan Vineyard & Winery in the Alexander Valley and J Vineyards & Winery in the Russian River Valley, 19 wineries in the two AVAs squared off to see which could fill grape gondolas with the most toys.

An official weigh-in at the Jordan scale house Dec. 14 resulted in the Russian River Valley winning by 20 pounds with 1,040 pounds of toys to Alexander Valley’s 1,020 pounds. Both regions gathered a grand total of 2,060 pounds of toys for the Toys for Tots program, according to a statement released by Jordan and J wineries.

Toys for Tots is a charitable group affiliated with the U.S. Marine Corps. Every year, reserve Marine units collect toys and clothes for the program to ensure needy children receive gifts for Christmas. The toys collected by the winery gift drive will be distributed in the Sonoma County towns of Santa Rosa, Windsor, Healdsburg, Guerneville, Forestville, Sonoma, Rohnert Park and Petaluma.

Jordan winery owner John Jordan had organized toy drives at the winery in past years before making it an official winery event in 2011. For that collection, Jordan challenged winery departments to compete with each other to see which could collect the most toys. After gathering more than 1,000 toys last year, Jordan and his sister Judy Jordan, founder and president of J Vineyards & Winery, engaged in a little competition to see which of the siblings’ home AVAs could raise the most toys.

“The Jordans took their Toys for Tots donation program to the next level,” said Larry Williams, senior vice commandant of U.S. Marine Corps League Detachment 686, the unit that will distribute the toys. “We’re thrilled to have doubled Jordan Winery’s 2011 record (donation), and to have more wineries throughout the valleys participating.”

Wineries that donated to the toy drive include: Chalk Hill Estate Vineyards & Winery, Francis Ford Coppola Winery, Ferrari-Carano Vineyards & Winery, Lancaster Estate, Munselle Vineyards, Robert Young Estate Winery, Stryker Sonoma and Silver Oak Cellars (all from the Alexander Valley); DeLoach Vineyards, Dutton-Goldfield Winery, Hartford Court, Lasseter Family Winery, Moshin Vineyards, Papapietro Perry Winery, Rodney Strong Wine Estates, Suncé Winery and Twomey Cellars (from the Russian River Valley) as well as the Alexander Valley Winegrowers Association.

Jordan spokeswoman Lisa Mattson said the hope is to spread the competition among all of Sonoma County’s AVAs next year, and then possibly pit Sonoma County against Napa County.

Currently no comments posted for this article.

Wines & Vines Home
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
Wine Industry Metrics
Off-Premise Sales » Month   12 Months  
July 2015 $603 million
$8,136 million
July 2014 $568 million $7,701 million
Direct-to-Consumer Shipments » Month   12 Months  
July 2015 $66 million
$1,906 million
July 2014 $61 million $1,674 million
Winery Job Index » Month   12 Months  
July 2015 323
July 2014 312 222
MORE » Released on 08.13.2015
Direct To Consumer
Wine Shipping Report
Download full report »

Practical Winery & Vineyard Library
Search the PWV archive »

  • September 6
    Harvest Wine Celebration
  • September 11-13
    Cincinnati Food + Wine Classic
  • September 17
  • September 18
    Owning and Operating an Urban Winery or Brewery
  • MORE »

Article: Nielsen Unpacks Package Design »
Okay, I'll state the obvious (to anyone with CPG experience) - the Wine Biz is...
Reader: Joel Miller
Article: Nielsen Unpacks Package Design »
Very interesting reading. Certainly agree with the more indirect approach of evaluating the extent to...
Reader: Roger Brooks
Article: Experimental Solution to Pierce's Disease »
Congratulations to the team! It is amazing what can be done with biological controls. Keep...
Reader: Bruce Coulthard
Article: The Spiciest Wines You Have Ever Tasted »
There are some wines from New Mexico are infused with pepper flavors. Also, The Wine...
Reader: Guest
Article: Does Red Blotch Affect Wine? »
I have a grapevine in my polytunnel in east London which is showing signs of...
Reader: Guest

2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
Wines & Vines Magazine
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
The Wines & Vines Online Marketing System
The Industry Standard winery marketing application
Latest Job Listings
 Retail Wine Associates
 Charlotte, NC
DTC, Tasting Room and Retai
 Social Media Manager
 Culver City, CA
Sales and Marketing
 Office Manager
 Lompoc, CA
General Administration and
 Cafe Lead & Wine Bar
 Yountville, CA
DTC, Tasting Room and Retai
 Harvest Lab Intern
 Rutherford, CA
Cellar, Lab and Production
 Temporary Part Time Ta...
 Glen Ellen, CA
DTC, Tasting Room and Retai
 Tasting Room Associate
 Kenwood, CA
DTC, Tasting Room and Retai
 Sales Rep. For Westche...
 Westchester, NY
Sales and Marketing
 Sales Rep. For North-E...
 North-Eastern New Jersey, NJ
Sales and Marketing
 Sales Rep. For Manhatt...
 Manhatten, NY
Sales and Marketing
More Job Listings >>
Follow Us On:

Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.