Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
12.21.2012  
 

Wineries Compete to Raise Donations

Russian River Valley takes on Alexander Valley in charitable effort

 
by Andrew Adams
 
 
alpen
 
Judy Jordan (fourth from left) and John Jordan (third from right) are flanked by current and retired members of the U.S. Marine Corps, who collected 2,060 pounds of toys donated by 19 wineries in the Alexander and Russian River valleys.
Healdsburg, Calif.—Wineries in two areas of Sonoma County collected, literally, a ton of toys for less fortunate children in a charitable contest that pitted Alexander Valley against the Russian River Valley.

Led by Jordan Vineyard & Winery in the Alexander Valley and J Vineyards & Winery in the Russian River Valley, 19 wineries in the two AVAs squared off to see which could fill grape gondolas with the most toys.

An official weigh-in at the Jordan scale house Dec. 14 resulted in the Russian River Valley winning by 20 pounds with 1,040 pounds of toys to Alexander Valley’s 1,020 pounds. Both regions gathered a grand total of 2,060 pounds of toys for the Toys for Tots program, according to a statement released by Jordan and J wineries.

Toys for Tots is a charitable group affiliated with the U.S. Marine Corps. Every year, reserve Marine units collect toys and clothes for the program to ensure needy children receive gifts for Christmas. The toys collected by the winery gift drive will be distributed in the Sonoma County towns of Santa Rosa, Windsor, Healdsburg, Guerneville, Forestville, Sonoma, Rohnert Park and Petaluma.

Jordan winery owner John Jordan had organized toy drives at the winery in past years before making it an official winery event in 2011. For that collection, Jordan challenged winery departments to compete with each other to see which could collect the most toys. After gathering more than 1,000 toys last year, Jordan and his sister Judy Jordan, founder and president of J Vineyards & Winery, engaged in a little competition to see which of the siblings’ home AVAs could raise the most toys.

“The Jordans took their Toys for Tots donation program to the next level,” said Larry Williams, senior vice commandant of U.S. Marine Corps League Detachment 686, the unit that will distribute the toys. “We’re thrilled to have doubled Jordan Winery’s 2011 record (donation), and to have more wineries throughout the valleys participating.”

Wineries that donated to the toy drive include: Chalk Hill Estate Vineyards & Winery, Francis Ford Coppola Winery, Ferrari-Carano Vineyards & Winery, Lancaster Estate, Munselle Vineyards, Robert Young Estate Winery, Stryker Sonoma and Silver Oak Cellars (all from the Alexander Valley); DeLoach Vineyards, Dutton-Goldfield Winery, Hartford Court, Lasseter Family Winery, Moshin Vineyards, Papapietro Perry Winery, Rodney Strong Wine Estates, Suncé Winery and Twomey Cellars (from the Russian River Valley) as well as the Alexander Valley Winegrowers Association.

Jordan spokeswoman Lisa Mattson said the hope is to spread the competition among all of Sonoma County’s AVAs next year, and then possibly pit Sonoma County against Napa County.

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
October 2014 $570 million
6%
$7,775 million
6%
October 2013 $539 million $7,342 million
     
Direct-to-Consumer Shipments » Month   12 Months  
October 2014 $284 million
18%
$1,751 million
13%
October 2013 $240 million $1,556 million
     
Winery Job Index » Month   12 Months  
October 2014 139
6%
226
18%
October 2013 131 192
     
 
MORE » Released on 11.13.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

Direct To Consumer
Wine Shipping Report
2014
 
Download full report »
 
 

CALENDAR
  • November 16-23
     
    San Diego Bay Wine + Food Festival
     
  • November 19-23
     
    Flavor! Napa Valley
     
  • November 24-25
     
    World Bulk Wine Exhibition
     
  • December 2-4
     
    Vinitech Sifel in Bordeaux
     
  • MORE »
 

READER COMMENTS
 
Article: Kluge Saga Continues in Virginia »
 
Not everybody likes Pat Kluge, but she and Moses built a first class winery /...
Reader: Josh Moser
 
Article: Canada Adapts to Kegged Wines »
 
I am a wine agent in Manitoba & there certainly are kegs of cider here....
Reader: Guest
 
Article: What's Your Winery's IP Worth? »
 
If you would like more information on this seminar please visit The Seminar Group's website....
Reader: Danielle Bingham
 
Article: DtC Is Lifeblood of Wineries, Banker Says »
 
Seems like another locical option would be to have more small niche distrbutors. Consolidation of...
Reader: Guest
 
Article: Tasting Wine From PD-Resistant Grapes »
 
Congratulations Andy! Lots of grapebreeders and southern growers will be looking through the catalogs. i...
Reader: Guest
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Regional Manager, Mo/K...
 St.Louis Or Kansas City, Mo. (Virtual), MO
Sales and Marketing
 Production Enologist
 Santa Rosa, CA
Winemaking and Production
 Tasting Room Associate
 Angwin, CA
DTC, Tasting Room and Retai
 Viticulturist 1 (Grape...
 Modesto, CA
Winemaking and Production
 Assistant Winemaker
 Healdsburg, CA
Winemaking and Production
 Cellar Worker 3
 Napa, CA
Winemaking and Production
 Market Sales Manager
 San Diego, CA
Sales and Marketing
 Pernod Ricard Retail A...
 Cheyenne, WY
Sales and Marketing
 Sales Consultants
 Fairfield & New Haven Counties, CT
Sales and Marketing
 Territory Sales Repres...
 Monterey, CA
Sales and Marketing
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.