Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
01.15.2013  
 

Wine Industry Ends Year on High Note

All WinesVinesDATA industry metrics record positive growth at close of 2012

 
by Andrew Adams
 
 
wines vines data metrics
 
San Rafael, Calif.—Based on the latest round of metrics, the North American wine industry closed out 2012 in robust fashion as retail and direct-to-consumer sales grew and winery hiring also stayed strong.

December data, the most current batch of Wine Industry Metrics, is now available at winesandvines.com. The 12-month index of job postings on winejobs.com showed a 16% increase over last year, and the month-to-month activity grew by 13%. The greatest number of job postings came for hospitality employees, but the number of open winemaking jobs grew significantly between 2011 and 2012.

Strong wine sales
A 23% increase in direct-to-consumer sales for December raised the 12-month total to $1,466,000—a gain of 10%. Since 2009, DtC sales in December have grown from $87 million to $128 million in 2012. The average bottle price rose by 2% to $38.42.

Off-premise sales finished 2012 with a 6% climb that pushed the year’s total past $5 billion. December sales grew by 4% over 2011, from $462 million to $478 million.

Chardonnay led sales by varietal with Cabernet Sauvignon in second place. Merlot, a distant third, was also the only varietal to see a decrease in sales. While still a small player compared to Cabernet, red blends experienced the largest growth in sales from 2011 to 2012.

The $20-and-higher category of wines continued to post strong sales in December. In 2012, the category recorded more than $30 million in sales, which is $5 million more than in 2011 and more than twice as much as in 2008.

More wines offered through flash sites
While the initial success of flash sites was fueled by the recession, activity in the channel remains brisk even as off-premise sales show strong growth. Nearly four times as many wineries had their wines offered by flash sites in December 2012 than in January 2011.

This past December, flash sites offered wines from 382 unique U.S. wineries. A growing number of websites and a growing acceptance of online wine sales by wineries fueled the growth. There were 35% more flash offers in 2012 than 2011, and the month-to-month total grew by 5%.

Wineries grow by 1%
Growth in the total number of North American wineries slowed to a 1% increase from December 2011 to December 2012. According to WinesVinesDATA, the total now stands at 7,450. Of those, Napa County wineries have the highest average bottle price at $57, which is $20 higher than the average in the rest of the California.

Within Napa County, the average bottle price rises as the winery’s production shrinks. The county’s largest wineries, making more than 500,000 cases per year, have an average bottle price of $13, while those making less than 1,000 cases have an average price of $67.

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
September 2014 $575 million
5%
$7,743 million
6%
September 2013 $550 million $7,311 million
     
Direct-to-Consumer Shipments » Month   12 Months  
September 2014 $163 million
16%
$1,708 million
11%
September 2013 $141 million $1,538 million
     
Winery Job Index » Month   12 Months  
September 2014 166
14%
226
18%
September 2013 145 192
     
 
MORE » Released on 10.15.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

Direct To Consumer
Wine Shipping Report
2014
 
Download full report »
 
 

CALENDAR
  • October 26
     
    Pinot on the River
     
  • November 1-2
     
    A Wine & Food Affair
     
  • November 1-2
     
    Temecula Harvest Celebration Barrel Tasting
     
  • November 5
     
    Single Vineyard Night
     
  • MORE »
 

READER COMMENTS
 
Article: Tasting Wine From PD-Resistant Grapes »
 
Congratulations Andy! Lots of grapebreeders and southern growers will be looking through the catalogs. i...
Reader: Guest
 
Article: The 'Sideways' Effect »
 
Thank you for this research that confirms what many thought about the pinot noir effect....
Reader: Guest
 
Article: Fine for Volunteer Labor Makes Wineries Wary »
 
This is so incredibly asinine. And my taxes go to help fund these over-reaches? No...
Reader: Philburtonj
 
Article: Paso Winegrowers Back on TTB Track »
 
Unfortunately, they will be named Drought sinkhole #1, #2, #3, etc. Really, 11 different flavor profiles...
Reader: Donn Rutkoff
 
Article: Optimization of limited water resources in irrigated vineyards »
 
Very interesting article! Sap flow monitoring was in the past mostly used for research but...
Reader: Virginie Scoarnec
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Retail Wine Sales
 San Francisco, CA
DTC, Tasting Room and Retai
 Northeast Manager
 Boston, MA
Sales and Marketing
 Hospitality Assistant
 Sonoma, CA
DTC, Tasting Room and Retai
 Retail Wine Mgmt & Ful...
 Baltimore County, MD
Sales and Marketing
 Fine Wine Sales
 Ny, NY
Sales and Marketing
 It/Operations Manager
 Napa, CA
General Administration and
 It Assistant
 Napa, CA
General Administration and
 Shipping & Receiving C...
 Napa, CA
DTC, Tasting Room and Retai
 Consumer Sales Coordin...
 Healdsburg, CA
DTC, Tasting Room and Retai
 Tasting Room Lead
 Hendersonville, NC
DTC, Tasting Room and Retai
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.