Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
01.24.2013  
 

TastingRoom.com Partners with Lot18

Wine flash site will handle marketing for online wine retailer's taste-sized bottles

 
by Andrew Adams
 
 
tim bucher
 
TastingRoom.com founder Tim Bucher says the partnership with Lot18 will allow him to focus more on the reformatting side of the business.
San Rafael, Calif.—TastingRoom.com, the online retailer that employs patented technology to give consumers taste-size bottles of wine, has entered into a marketing partnership with flash wine seller Lot18.

The Santa Rosa, Calif., based TastingRoom.com is closing its own online retail operation and will instead focus on managing its system of transferring wine from 750ml bottles to smaller 50ml samplers and 3.4-ounce single-serve bottles. The company currently offers wine for sale in the 50ml, 3.4-ounce and full 750ml bottles.

Company founder Tim Bucher said he’d always admired the marketing prowess of Lot18, and the agreement lets him focus on managing the reformatting side of the business while Lot18 handles sales. “There’s a great marketing partnership there,” he said.

Because TastingRoom.com handles and bottles wine it’s a bonded winery, and Bucher said Lot18 will now serve as its marketing agent. “To me it seemed like a real natural synergy,” he said.

Lot 18’s wine club
Lot18 and TastingRoom.com’s marketing partnership comes at a time when the New York-based Lot 18 is transitioning away from solely offering daily deals to its clients. The company unveiled a wine club where members receive six bottles every three months for $99 plus $9.99 in shipping. The first shipment costs $49.

Part of the transition included laying off 25 staff members and choosing new leadership. Olly Garland, the former CEO of Direct Wines, who manages several wine clubs including The Wall Street Journal’s club, joined the company’s board of directors, and Lot 18’s chief marketing officer, Jay Sung, was promoted to CEO.

The company has been posting fewer flash offers as well. From January to November of 2011 Lot 18 made 676 offers, but that figure had slipped to 414 for the same period in 2012, according to WinesVinesDATA.

Bucher has said he viewed TastingRoom.com as being distinct from flash sites, which he views as unsustainable businesses. “I still believe it’s a race to the bottom and all of them are having to evolve their business models, which is good for consumers and good for merchants,” he said in an email. Bucher said he gives Lot 18 “major kudos” for changing how it does business.


He said he’s not sure if TastingRoom.com will retain a unique web presence after its retail operation closes. Bucher said that during the past two years the company had built a solid pool of paying customers that numbered in the “six figures,” but he declined to be any more specific about its customers or sales.

A Lot 18 representative who asked only to be identified as a spokesperson said, “We’re making Lot18 products available to TastingRoom.com customers and TastingRoom.com products available to Lot18 customers.”

He said the specifics will be worked out over the next couple of months, and the changes should be in place by the end of the quarter.

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
March 2013 $546 million
5%
$6,988 million
7%
March 2014 $572 million $7,451 million
     
Direct-to-Consumer Shipments » Month   12 Months  
March 2013 $177 million
20%
$1,483 million
10%
March 2014 $213 million $1,634 million
     
Winery Job Index » Month   12 Months  
March 2013 253
15%
166
27%
March 2014 292 210
     
 
MORE » Released on 04.14.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

Direct To Consumer
Wine Shipping Report
2014
 
Download full report »
 
 

CALENDAR
  • April 19
     
    Appellation St. Helena food pairing competition
     
  • April 23
     
    Sustainable Vineyard Practices: Strategies for Using Less Water
     
  • April 23-26
     
    CABs of Distinction in Paso Robles
     
  • April 26
     
    Siera Pelona Valley wine festival
     
  • MORE »
 

READER COMMENTS
 
Article: Starbucks Expands Wine Sales to More Cities »
 
Pretty amazing that the 1st wines chosen are from Argentina, Italy, and New Zealand! I...
Reader: Jacques Brix
 
Article: Starbucks Expands Wine Sales to More Cities »
 
Given Starbucks commitment to sustainability and global responsibility, I expect this move could be a...
Reader: Guest
 
Article: What to Do About Red Blotch »
 
There is NO correlation with planting density. Also FPS is working on the problem. New...
Reader: Guest
 
Article: Premiere Wine Auction Nets $5.9 million »
 
Thanks for letting us know Janet, we've updated the story. Cheers
Reader: Andrew Adams
 
Article: Will Barrels Go the Way of Floppy Disks? »
 
Fun piece. Particularly enjoyed the three clearly superior attributes of standard barrels, including looking cool...
Reader: Tom Gable
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2014 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Accountant/Bookkeeper
 Healdsburg, CA
Finance
 Vip & Trade Coordinato...
 Sonoma, CA
DTC, Tasting Room and Retai
 Pricing Systems Analys...
 San Francisco, CA
Finance
 Fine Wine Sales Repres...
 Seattle And Portland, OR
Sales and Marketing
 Maintenance Mechanic
 Healdsburg, CA
General Administration and
 Wine Sales South Bay
 Santa Clara, CA
Sales and Marketing
 Full Time Retail Wine ...
 New York, NY
DTC, Tasting Room and Retai
 Harvest Intern
 Yamhill, OR
Winemaking and Production
 Office Manager
 Napa, CA
General Administration and
 Staff Accountant
 Napa, CA
Finance
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.