Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
04.11.2013  
 

Single-Serve Format for Fine Wines

Vini glass tube designed for on-premise sales

 
by Jane Firstenfeld
 
 
Alternative text
 
While the backers of the Vini hope to convince top-name wineries to use their new packaging, they currently offer a California white and red blend in the tubes.
Miami, Fla.—Producers of fine wines are not getting their share of lucrative wine-by-the-glass programs in up-scale restaurants and hotels, contend Sunny Fraser and David Gordon. The Miami-based couple challenges that shortfall with “The Vini,” a sleek, screwcapped glass tube that delivers a 187ml serving.

Unlike existing single-serve wine packages, the Vini is not intended to be a “ready to drink” beverage. The RTD wine market is beginning to thrive, especially at sporting events and other venues where plastic is de riguer and wine quality of secondary concern.

“The Vini is fine wine and should be treated as such,” Gordon stated. “It is supposed to be poured into a wine glass like all fine wines. It’s not a gimmick, so we don’t recommend drinking it straight from those bottles.”

The exuberant couple with an eclectic background—Fraser is a board certified therapist and former executive for a private bank; Gordon is a classically trained chef—described their motivation. “It was frustrating. The great wines on the great wine lists of South Florida were too expensive to open for by-the-glass service,” Gordon explained.

The Vini is designed to address this conundrum and open the world of high-end wines to those who’d like to sample a single, generous glass. Restaurant servers will be able to open a branded Vini tube to pour a consistent 6.3 ounces of the chosen wine—a benefit for customers who never know if their “glass” of wine will be a stingy splash or a true serving.

The Vini’s slender, 10-inch silhouette also fits snugly into hotel mini-fridges and RFD-coded delivery units. “We’re looking for luxury locations—five-star resorts. We’re starting at the top,” Gordon said.

‘Never be caught with a bad glass'

On the other hand, Fraser confided, “I always carry a Vini in my purse: Never be caught with a bad glass of wine.” Since the container is unopened, it should be noted, this practice is just as legal as carrying a case of wine on the front seat.

The package is patented. Unlike typical wine bottles, the sturdy but lightweight glass is not molded, eliminating flaws and seams that might interfere with labeling on the slender vessel, now permanently emblazoned with screenprint branding. The screwcap is a 36mm- wide Stelvin from Amcor in American Canyon, Calif. The Vini tubes are bottled on a dedicated line at Halsey Bottling LLC in Napa, Calif. “We control the entire supply chain,” Gordon noted. Options for paper labels are being investigated as well.

Still gearing up to full production and arranging national distribution, the Vini has already attracted interest from the kind of high-end wineries its developers hope to serve. Gordon and Fraser hope that wines with the cachet of Screaming Eagle Cabernet Sauvignon and Hanzell Chardonnay will be available in the Vini.

At the moment, the Vini is both a packaging format and a wine brand, and the only wines currently available are proprietary California blends. The red is 65% Napa Zinfandel, 33% Lake County Petite Sirah and 2% Napa Oak Knoll Merlot; the white is Napa/Sonoma Chardonnay and 15% Lodi Viognier. Available online in four-packs (which total 750ml) or mixed cases, the red sells for $39.80; the white, $35.80.

Vini wines are produced at a Sonoma County custom crush under winemaker Kian Tavakoli who gained early experience at Opus One. Single-varietal bottlings are in the works. Shipping currently is limited to California, Colorado, D.C., Florida, Georgia, Illinois, Missouri, North Carolina, New York, Oregon, Texas and Washington.

Following the Vini’s soft-launch last fall, retail distribution is concentrated in South Florida at Joe’s Stone Crab Take Away, Epicure Gourmet Markets, Joanna’s Marketplace and upscale resorts including Eden Roc Renaissance, Anacapri PGA National Resort & Spa and the South Beach Marriott.

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
June 2015 $602 million
5%
$8,101 million
6%
June 2014 $571 million $7,676 million
     
Direct-to-Consumer Shipments » Month   12 Months  
June 2015 $92 million
6%
$1,901 million
14%
June 2014 $87 million $1,669 million
     
Winery Job Index » Month   12 Months  
June 2015 366
22%
261
19%
June 2014 300 220
     
 
MORE » Released on 07.15.2015

 

Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • August 7
     
    International Cold Climate Wine Competition
     
  • August 8
     
    Wind to Wine Festival
     
  • August 15
     
    ZAP Simply Summer Celebration
     
  • August 16
     
    Family Winemakers Trade Tasting
     
  • MORE »
 

READER COMMENTS
 
Article: The Spiciest Wines You Have Ever Tasted »
 
There are some wines from New Mexico are infused with pepper flavors. Also, The Wine...
Reader: Guest
 
Article: Does Red Blotch Affect Wine? »
 
I have a grapevine in my polytunnel in east London which is showing signs of...
Reader: Guest
 
Article: Central Coast Wine Harvest Begins »
 
Here at Flying Goat Cellars in Lompoc we harvested last week the Bien Nacido Pinot...
Reader: Guest
 
Article: The Spiciest Wines You Have Ever Tasted »
 
I'm curious as to how 'guest' defines wine and their rational for claiming this is...
Reader: Rob McDonald
 
Article: The Spiciest Wines You Have Ever Tasted »
 
This is not wine. This is aromatized drink. Like vermouth.
Reader: Guest
 
 


2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
   LEARN MORE »
 
   SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Lab Tech/Qa
 Geyserville, CA
Cellar, Lab and Production
 Shipping And Sales Ass...
 St. Helena, CA
Sales and Marketing
 Harvest/Cellar Staff
 Richland, WA
Cellar, Lab and Production
 Cellar Worker Ii
 Yountville, CA
Cellar, Lab and Production
 Sales Consultant/Marti...
 Hartford, CT
Sales and Marketing
 Part-Time Wine Educato...
 Healdsburg, CA
DTC, Tasting Room and Retai
 Tasting Room Manager
 Sherwood, OR
DTC, Tasting Room and Retai
 Program Coordinator
 Napa, CA
General Administration and
 Director, Direct To Co...
 Rutherford, CA
DTC, Tasting Room and Retai
 Distributor Manager, O...
 Cincinnati, OH
Sales and Marketing
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.