Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
06.05.2013  
 

Barefoot Steps Further Ahead in Sales

Half of the top 20 brands belong to Gallo and Constellation

 
by Jim Gordon
 
 
IRI off-premise wine sales
 
San Rafael, Calif.—Winery giants E. & J. Gallo and Constellation Wines dominated the top 20 wine brands selling off-premise through May, according to market research firm IRI with analysis by Wines & Vines. Each of the industry giants claim five brands in the top 20. Gallo clearly led the pack in 52-week sales with $678 million collectively among five labels, and its Barefoot brand was No. 1 with $323 million.

Barefoot was already No. 1 when we last published this list in August 2011, but since then the $6-per-bottle brand added $68 million in annual sales. Sutter Home was No. 2 two years ago, and it held that place in the new rankings with virtually the same $208 million.

Constellation’s five brands in the top 20 accounted for $501 million at the major U.S. food and drug stores monitored by IRI. Woodbridge by Robert Mondavi was No. 4, Clos Du Bois was No. 12 and Robert Mondavi No. 13. Two other Constellation brands—Rex Goliath and Black Box—jumped into the top 20 at spots 17 and 19.

The Wine Group’s Cupcake Vineyards brand bounced onto the top 20 at No. 9. Other wines moving up on the list were Woodbridge, Kendall-Jackson Vintners Reserve, Chateau Ste. Michelle and Livingston Cellars. Dropping off the list were Sterling Vintners Collection, Fetzer and Cavit Italian wines. 

Fourteen of the top 20 improved their sales performance in the past year. Black Box grew at the highest rate of 30%, and Bogle Vineyards (the only independent brand in the top 20), grew by 21%. All three box wines in the top 20 raised their prices and still increased sales.

In other sales data, domestic table wine in total grew 6% in May compared to May 2012. Sales for the 52 weeks ending in May were also up 6% from the year previous, according to IRI, a Chicago-based market research firm.

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
November 2014 $708 million
5%
$7,844 million
6%
November 2013 $673 million $7,428 million
     
Direct-to-Consumer Shipments » Month   12 Months  
November 2014 $274 million
21%
$1,799 million
16%
November 2013 $225 million $1,558 million
     
Winery Job Index » Month   12 Months  
November 2014 127
-5%
226
15%
November 2013 134 196
     
 
MORE » Released on 12.15.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
 

FEATURES
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

Direct To Consumer
Wine Shipping Report
2014
 
Download full report »
 
 

CALENDAR
  • January 7
     
    Putting Your Brand to Work
     
  • January 9-18
     
    Icewine Festival
     
  • January 13-16
     
    VinCO
     
  • January 15
     
    WineFlavor 101B
     
  • MORE »
 

READER COMMENTS
 
Article: Grape Industry Lukewarm on Immigration Act »
 
A band-aid it may be but instead of the negative tone of this article which...
Reader: Guest
 
Article: Oregon Wine Institute Plans for the Future »
 
When Mark is involved, things are going to work out just great! We miss the...
Reader: Peter Bell
 
Article: Spanish Cooper Sells Chinese Oak »
 
I would love to find Us wineries using the Chinese oak barrels. Do you know...
Reader: Guest
 
Article: Prohibition Laws Linger 81 Years Later »
 
Trader Joe's (Union Square) and Whole Foods (Upper West Side) both have wine shops attached...
Reader: Guest
 
Article: Prohibition Laws Linger 81 Years Later »
 
Maybe the economy could use another boost by repealing the post-prohibitionary laws too. Make it...
Reader: csm noble
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Navision Developer
 Graton, CA
General Administration and
 Director Of Contract ...
 Graton, CA
Sales and Marketing
 Quality Assurance Supe...
 Graton, CA
Winemaking and Production
 Southern California Sa...
 Southern California, CA
Sales and Marketing
 Assistant Winemaker
 Prosser, WA
Winemaking and Production
 Wine Club And Dtc Mana...
 Calistoga, CA
DTC, Tasting Room and Retai
 Director Of Marketing ...
 Chicago, IL
Sales and Marketing
 Sales Rep - Kansas Cit...
 Kansas City, MO
Sales and Marketing
 Director Of Hospitalit...
 Napa, CA
DTC, Tasting Room and Retai
 Skilled Cellar Worker ...
 Santa Rosa, CA
Winemaking and Production
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.