Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
06.13.2013  
 

Wines Sales and Jobs Continue Strong Growth

All industry metrics remain positive through May, flash offers down

 
by Andrew Adams
 
 
DtC direct to consumer wine shipment
 
Direct-to-consumer shipments by U.S. wineries jumped by 17% in both value and volume this May compared to May 2012. Total value reached $127 million.
San Rafael, Calif.—Strong growth in direct-to-consumer sales and intense winery hiring activity kept all key wine industry metrics positive in May.

According to the latest Wine Industry Metrics report by WinesVinesDATA, the Winejobs.com Index grew by 32% over last year. Job offers in the hospitality sector fueled much of the growth, but hiring in other categories was strong as well.

Tasting room managers are boosting their staff numbers in preparation for a summer season that could be much busier than recent years, and winemakers are hiring interns for the fall harvest.

Off-premise, DtC sales solid
DtC sales in May were up 17% in both value and volume over 2012. Total value grew to $127 million, and wineries shipped 318,061 cases, according to the Wines & Vines/ShipCompliant model.

In the off-premise sector, wine sales posted a steady 6% gain in value over 2012 but only a 1% increase in volume. Average prices are up 5%. In the past 12 months through May sales totaled $5.2 billion.

The top sellers in this channel continue to be the largest U.S. brands. According to analysis by Chicago, Ill.-based market research firm IRI and Wines & Vines, E. & J. Gallo and Constellation Brands accounted for half of the top 20 brands by off premise sales. Gallo’s Barefoot brand is the nation’s top brand, racking up $323 million in sales during the past 52 weeks. (For more on this report see, “Barefoot Steps Further Ahead in Sales.")

Flash offers dip
The 364 total offers for domestic wines by flash resellers was 11% less than the May 2012 total of 408 offers. May 2013 saw flash offers from 270 unique wineries. The average retail price was $46.45 and average flash price $31.36 for an average discount of 32%. 

The drop can be attributed to the steady decline in the number of offers for domestic wines by Lot18, which announced in January that it would transition from being a flash reseller to a wine club. Lot18 posted 70 offers in May 2011, but this past month it only had 20. Invino, the flash offer leader, made 81 offers in May followed by Wines Til Sold Out with 49 and Last Call Wines with 46.

In Late May, Philip James, one of Lot18’s original founders who was still with the New York-based company, announced he would be leaving. James had been helping the firm’s new CEO Jay Sung with the company’s transition.

James also announced he would be riding his motorcycle around the world to raise funds for the nonprofit Wine to Water.

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
August 2014 $558 million
5%
$7,613 million
6%
August 2013 $531 million $7,167 million
     
Direct-to-Consumer Shipments » Month   12 Months  
August 2014 $78 million
17%
$1,686 million
10%
August 2013 $67 million $1,530 million
     
Winery Job Index » Month   12 Months  
August 2014 218
12%
224
19%
August 2013 194 189
     
 
MORE » Released on 09.15.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

Direct To Consumer
Wine Shipping Report
2014
 
Download full report »
 
 

CALENDAR
  • October 8
     
    Exporting Wine to China
     
  • October 10-13
     
    Celebration of Harvest Weekend in Santa Barbara
     
  • October 16-19
     
    Martha's Vineyard Food & Wine Festival
     
  • October 17-19
     
    Harvest Wine Weekend in Paso Robles
     
  • MORE »
 

READER COMMENTS
 
Article: Optimization of limited water resources in irrigated vineyards »
 
Very interesting article! Sap flow monitoring was in the past mostly used for research but...
Reader: Virginie Scoarnec
 
Article: New York OKs Out-of-State Grapes »
 
If the resultant wine, using out of state juice,bears the "American" on the label, I...
Reader: Guest
 
Article: Financial Impact of Napa Quake Rising »
 
I still think the numbers are low and don't include legal fees. Section 165 was...
Reader: Guest
 
Article: Tasting the Effects of Wine Closures »
 
In addition to oxidation of somee of the SO2, post-bottling chemical changes are a continuation...
Reader: Guest
 
Article: Tasting the Effects of Wine Closures »
 
I agree with the 14:46 post. I have switched to screwcap on most of my...
Reader: Chris Baker
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2014 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Tasting Room Manager
 Los Gatos, CA
DTC, Tasting Room and Retai
 Work At Wine-Searcher ...
 Telecommuting, Auckland
General Administration and
 Director Of Marketing
 St. Helena, CA
Sales and Marketing
 Northern California Sa...
 St. Helena, CA
Sales and Marketing
 Event Planner
 Napa, CA
DTC, Tasting Room and Retai
 New York Regional Sale...
 New York, NY
Sales and Marketing
 Asst. Store Manager/ A...
 Petaluma, CA
General Administration and
 Lead Wine Tracker
 St. Helena, CA
Winemaking and Production
 District Manager, Wisc...
 Milwaukee, WI
Sales and Marketing
 District Manager, Metr...
 White Plains, NY
Sales and Marketing
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.