Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
08.15.2013  
 

Winery Hiring, DtC Shipments Hot in July

Direct to consumer wine shipments up 15% while Winery Job Index jumps 29%

 
by Andrew Adams
 
 
Alternative text
 
Winery hospitality jobs led a surge in hiring activity this July.

San Rafael, Calif.—It may be the slowest time of the year for direct-to-consumer activity but total shipments still rose by more than 150,000 in case equivalents and surpassed $56 million in value in July.

 

The strong DtC shipment numbers were joined by a renewed surge in winery hiring during the past month that saw the Winery Job Index jump by 29% over July 2012. Hiring activity was strongest in the winery hospitality sector where the index rose 44% yet stayed high in other sectors with winemaking up 28% and sales and marketing 7% higher.

Solid DtC sales growth and the frenetic pace of hiring are just some of the positive trends seen in the latest Wine Industry Metrics report based on WinesVinesDATA. Off-premise sales also grew in value and volume this past month with Red Blends and Pinot Grigio/Gris showing impressive growth.

DtC sales top $1.5 billion
DtC sales totaled $56,037,392 in July bringing the past 12-month total to more than $1.5 billion, which is 12% higher than the same period last year. Compared to July of 2012, DtC sales were up 15% last month. While it accounts for a small portion of DtC shipments, Pinot Grigio/Gris was up 24% over the past 12 months compared to last year.

Pinot Grigio/Gris’s share of the off-premise channel, however, is quite large. Based on data collected by the research firm IRI, Pinot Grigio/Gris grew by 11% in the past 52 weeks and just edged out Merlot to take the No. 3 position in market share by varietal. Chardonnay continues to be the most popular varietal wine with 27% of market share among the top nine varietals, followed by Cabernet Sauvignon’s 20%.

Blended red wines had the strongest sales growth since last July gaining 21% or $92 million. White Zinfandel fell 7%, or $24 million, and Merlot and Riesling sales also slipped 2% and 3% respectively.

Flash sales slightly lower
The total flash offers for domestic wines in July came to 402, which is slightly less than July 2012’s total of 413. July’s flash data continue a trend that began in January in which the monthly total has been lower than in 2012. However, the number of unique wineries offering wines the first six months of 2013 is higher than last year.

California wines still dominate the flash market. Wineries from Napa and Sonoma counties and the other regions in the state produce nearly 9 out of every 10 domestically produced bottles offered by the major flash resellers.

Wineries reach 7,573
About half the wineries in the United States are located in California. According to the latest figures from the WinesVinesDATA winery database, there are 7,573 wineries in the United States and 47% of those have a California address.

The U.S. total has grown 2% over last year. Washington’s 676 wineries is the next highest winery count followed by Oregon’s 546. About two thirds of U.S. wineries produce wines with an average bottle price between $11 and $29.

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
December 2014 $776 million
3%
$7,866 million
5%
December 2013 $755 million $7,470 million
     
Direct-to-Consumer Shipments » Month   12 Months  
December 2014 $166 million
14%
$1,820 million
15%
December 2013 $145 million $1,576 million
     
Winery Job Index » Month   12 Months  
December 2014 155
27%
229
14%
December 2013 122 200
     
 
MORE » Released on 01.15.2015
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
 

Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • January 27-29
     
    Unified Wine & Grape Symposium
     
  • January 29-31
     
    Zinfandel Experience
     
  • February 5-7
     
    Cold Climate Conference
     
  • February 6
     
    Wine Market Council Research Conference, Napa Valley
     
  • MORE »
 

READER COMMENTS
 
Article: Who's Confused About Champagne? »
 
I think Korbel is missing an opportunity to reap a public relations bonanza. They could...
Reader: Donn Rutkoff
 
Article: Wine Flash Sales Activity Still Strong »
 
Thanks for the comment. It's a good point. We have added a line to the...
Reader: Jim Gordon
 
Article: Wine Flash Sales Activity Still Strong »
 
The bar chart at the top of this article is misleading. Nowhere in the chart...
Reader: Guest
 
Article: Tasting the Effects of Wine Closures »
 
I am a few months behind on reading so I was happy to see what...
Reader: David Coffaro
 
Article: B.C.'s Higher Markups Worry U.S. Exporters »
 
I suggest that the new mark-up structure worries BC fine wine drinkers as much as...
Reader: Marc Ofthenorth
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Estate Ambassador
 Petaluma, CA
DTC, Tasting Room and Retai
 Area Sales Manager - L...
 National, CA
Sales and Marketing
 Wine Sales Representat...
 Cleveland, OH
Sales and Marketing
 Office Administrator -...
 Sonoma County, CA
General Administration and
 Wine Warehouse Assista...
 Napa, CA
General Administration and
 Store Manager Oakville...
 Wichita, KS
DTC, Tasting Room and Retai
 Nw Regional Manager
 Lodi, CA
Sales and Marketing
 Executive Assistant
 Napa, CA
General Administration and
 Wine Bottle And Glassw...
 Napa, CA
Sales and Marketing
 Viticulture Field Repr...
 Napa, CA
Vineyards
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.