Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
08.15.2013  
 

Winery Hiring, DtC Shipments Hot in July

Direct to consumer wine shipments up 15% while Winery Job Index jumps 29%

 
by Andrew Adams
 
 
Alternative text
 
Winery hospitality jobs led a surge in hiring activity this July.

San Rafael, Calif.—It may be the slowest time of the year for direct-to-consumer activity but total shipments still rose by more than 150,000 in case equivalents and surpassed $56 million in value in July.

 

The strong DtC shipment numbers were joined by a renewed surge in winery hiring during the past month that saw the Winery Job Index jump by 29% over July 2012. Hiring activity was strongest in the winery hospitality sector where the index rose 44% yet stayed high in other sectors with winemaking up 28% and sales and marketing 7% higher.

Solid DtC sales growth and the frenetic pace of hiring are just some of the positive trends seen in the latest Wine Industry Metrics report based on WinesVinesDATA. Off-premise sales also grew in value and volume this past month with Red Blends and Pinot Grigio/Gris showing impressive growth.

DtC sales top $1.5 billion
DtC sales totaled $56,037,392 in July bringing the past 12-month total to more than $1.5 billion, which is 12% higher than the same period last year. Compared to July of 2012, DtC sales were up 15% last month. While it accounts for a small portion of DtC shipments, Pinot Grigio/Gris was up 24% over the past 12 months compared to last year.

Pinot Grigio/Gris’s share of the off-premise channel, however, is quite large. Based on data collected by the research firm IRI, Pinot Grigio/Gris grew by 11% in the past 52 weeks and just edged out Merlot to take the No. 3 position in market share by varietal. Chardonnay continues to be the most popular varietal wine with 27% of market share among the top nine varietals, followed by Cabernet Sauvignon’s 20%.

Blended red wines had the strongest sales growth since last July gaining 21% or $92 million. White Zinfandel fell 7%, or $24 million, and Merlot and Riesling sales also slipped 2% and 3% respectively.

Flash sales slightly lower
The total flash offers for domestic wines in July came to 402, which is slightly less than July 2012’s total of 413. July’s flash data continue a trend that began in January in which the monthly total has been lower than in 2012. However, the number of unique wineries offering wines the first six months of 2013 is higher than last year.

California wines still dominate the flash market. Wineries from Napa and Sonoma counties and the other regions in the state produce nearly 9 out of every 10 domestically produced bottles offered by the major flash resellers.

Wineries reach 7,573
About half the wineries in the United States are located in California. According to the latest figures from the WinesVinesDATA winery database, there are 7,573 wineries in the United States and 47% of those have a California address.

The U.S. total has grown 2% over last year. Washington’s 676 wineries is the next highest winery count followed by Oregon’s 546. About two thirds of U.S. wineries produce wines with an average bottle price between $11 and $29.

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
November 2014 $708 million
5%
$7,844 million
6%
November 2013 $673 million $7,428 million
     
Direct-to-Consumer Shipments » Month   12 Months  
November 2014 $274 million
21%
$1,799 million
16%
November 2013 $225 million $1,558 million
     
Winery Job Index » Month   12 Months  
November 2014 127
-5%
226
15%
November 2013 134 196
     
 
MORE » Released on 12.15.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
 

FEATURES
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

Direct To Consumer
Wine Shipping Report
2014
 
Download full report »
 
 

CALENDAR
  • January 7
     
    Putting Your Brand to Work
     
  • January 9-18
     
    Icewine Festival
     
  • January 13-16
     
    VinCO
     
  • January 15
     
    WineFlavor 101B
     
  • MORE »
 

READER COMMENTS
 
Article: Grape Industry Lukewarm on Immigration Act »
 
A band-aid it may be but instead of the negative tone of this article which...
Reader: Guest
 
Article: Oregon Wine Institute Plans for the Future »
 
When Mark is involved, things are going to work out just great! We miss the...
Reader: Peter Bell
 
Article: Spanish Cooper Sells Chinese Oak »
 
I would love to find Us wineries using the Chinese oak barrels. Do you know...
Reader: Guest
 
Article: Prohibition Laws Linger 81 Years Later »
 
Trader Joe's (Union Square) and Whole Foods (Upper West Side) both have wine shops attached...
Reader: Guest
 
Article: Prohibition Laws Linger 81 Years Later »
 
Maybe the economy could use another boost by repealing the post-prohibitionary laws too. Make it...
Reader: csm noble
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Navision Developer
 Graton, CA
General Administration and
 Director Of Contract ...
 Graton, CA
Sales and Marketing
 Quality Assurance Supe...
 Graton, CA
Winemaking and Production
 Southern California Sa...
 Southern California, CA
Sales and Marketing
 Assistant Winemaker
 Prosser, WA
Winemaking and Production
 Wine Club And Dtc Mana...
 Calistoga, CA
DTC, Tasting Room and Retai
 Director Of Marketing ...
 Chicago, IL
Sales and Marketing
 Sales Rep - Kansas Cit...
 Kansas City, MO
Sales and Marketing
 Director Of Hospitalit...
 Napa, CA
DTC, Tasting Room and Retai
 Skilled Cellar Worker ...
 Santa Rosa, CA
Winemaking and Production
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.