Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
10.15.2013  
 

Winery Hiring Stays Strong Through September

All key wine industry metrics positive during past six months

 
by Andrew Adams
 
 
winejobs
 
The Winery Job Index by Winejobs.com for September increased 32% from September 2012 as hiring activity for hospitality jobs was especially strong.
San Rafael, Calif.—Winery hiring in production and hospitality jobs remained strong this September, marking the start of harvest and the end of summer tourist season.

The 33% growth in the Winejobs.com Winery Job Index coincided with higher off-premise wine sales and strong direct-to-consumer shipments as all of Wines Vines Analytics markers stayed positive for the sixth consecutive month.

The total offers by flash site resellers in September also was up 17% over the previous month, the largest increase in 2013.

The hospitality sector continued to lead winery hiring activity with a 42% increase from September 2012. Winemaking also grew by 23% from the same time last year, and sales and marketing posted an 8% increase.

Domestic wine sales maintain growth
Off-premise sales of domestic wines in September increased 6% over 2012 and the annual growth rate remained steady at 7%, according to scan data analyzed by IRI, the Chicago-based market research firm. Four-week sales reached $541 million, and 52-week sales reached $6.8 billion at the food, drug, convenience and wine/liquor stores monitored by IRI.

Two red and two white wine types grew at 11% or more: Pinot Noir and red blend/Meritage for reds, and Fumé/Sauvignon Blanc and Pinot Grigio/Gris for whites. Their growth helped offset the declining sales of Merlot, Syrah, white Zinfandel and Riesling. 

Pinot’s popularity in three channels
As part of its regular monthly metrics report, Wines Vines Analytics focused on the popularity of Pinot Noir wines.

Combined domestic and imported Pinot Noir sales hit $520 million for 52 weeks, which beat the previous year by 11% in dollars and 10% in volume. Pinot Noir sales were highest in the three mid-price segments from $5 to $14.99 per bottle, but the fastest rate of growth came at the high end, $20 or more.

In the DtC segment, Pinot Noir sales were strongest in the price range of $40-$59 per bottle for the 12-month period through September, according to the Wines & Vines/ShipCompliant Model. This segment yielded $90 million, for 37% of the market share in value and 32% in case volume. Pinot Noirs from $20 to $39 per bottle accounted for 36% of volume and 36% of value. Overall, DTC shipments grew by 6% to $141 million in September.

Pinot is often the second most offered wine by flash resellers behind Cabernet Sauvignon. In the past 12 months, there have been 959 offers for domestic Pinot Noir wines, or 19% of the 5,171 total offers by all the flash resellers. Almost all of these Pinots (81%) came from California, and nearly half of those wines were offered by wineries in Sonoma County. Napa County wineries accounted for 197 Pinot offers.

Of the Pinot Noir wines offered during the past 12 months, 66% were offered at flash prices between $15 and $29. The number of Pinots dropped off sharply past the $39 mark. Only 75 offers were posted for Pinot Noirs with flash prices of $40 or more and only three for more than $100.

A special Labor Day promotion by flash reseller Invino fueled a significant increase in total offers for domestic wines in September. Invino offered 201 wines, which accounted for 36% of the 559 offers by all resellers in September.

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
June 2014 $562 million
5%
$7,549 million
6%
June 2013 $535 million $7,094 million
     
Direct-to-Consumer Shipments » Month   12 Months  
June 2014 $87 million
17%
$1,669 million
11%
June 2013 $74 million $1,510 million
     
Winery Job Index » Month   12 Months  
June 2014 300
34%
220
21%
June 2013 224 182
     
 
MORE » Released on 07.15.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Wines & Vines
Packaging Conference
 
Learn More »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

Direct To Consumer
Wine Shipping Report
2014
 
Download full report »
 
 

CALENDAR
  • July 24
     
    Fresno Food Expo
     
  • July 24-27
     
    Taste our Terroir
     
  • July 25-27
     
    International Pinot Noir Celebration
     
  • July 26
     
    Introduction to Wine Analysis
     
  • MORE »
 

READER COMMENTS
 
Article: Wineries May Lose Internet Domain Dispute »
 
All these arguments could be levied by any industry associated with any gTLD, new or...
Reader: Doug Barnett
 
Article: Wineries May Lose Internet Domain Dispute »
 
Do brands get hijacked now? Even though .wine does not yet exist, are there false...
Reader: Larry Chandler
 
Article: Resistant Weeds Threaten Vineyards »
 
Roundup is not benign. It does not always break down in a day or two...
Reader: Robert Rex
 
Article: Resistant Weeds Threaten Vineyards »
 
Mitigating water use in the vineyard in the first place is also an applicable tactic....
Reader: Guest
 
Article: Resistant Weeds Threaten Vineyards »
 
Having managed vineyards that have used both approaches, I would say that a diverse approach...
Reader: Guest
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2014 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Director Of Sales
 Los Angles, CA
Sales and Marketing
 Temporary Production W...
 Oakville, CA
Winemaking and Production
 Tasting Room Host- Ful...
 Napa, CA
DTC, Tasting Room and Retai
 2014 Harvest Intern
 Newberg, OR
Winemaking and Production
 Sales And Office Admin...
 St. Helena, CA
Sales and Marketing
 Sales Representative
 Long Beach, CA
Sales and Marketing
 Member Services Coordi...
 St. Helena, CA
Sales and Marketing
 Customer Service Speci...
 Sonoma, CA
DTC, Tasting Room and Retai
 Retail Manager
 Baroda, MI
DTC, Tasting Room and Retai
 Facilities Director
 Rutherford, CA
General Administration and
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.