Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
10.31.2013  
 

U.S. Wines Grow 6% Off-Premise in October

Convenience store sales up 25%; Chardonnay and Pinot Grigio lead

 
by Jim Gordon
 
 
“off-premise
 
San Rafael, Calif.—Off-premise sales of domestic wines this month dipped from their September level but surpassed October 2012 by 6%, according to IRI, the Chicago-based market research firm. Sales during the 52 weeks ending in October rose 7% compared to a year earlier.

Domestic table wine and sparkling wine grew at virtually the same rate, although table wine was 22 times larger in value. Table wine totaled $504 million in October, compared to sparkling wine at $23 million in the U.S. food, drug, liquor and convenience stores tallied by IRI.

Convenience sales fastest
Convenience stores were the fastest growing channel for off-premise wine sales, accounting for $44 million in domestic table wine in October. This number grew 25% compared to October 2012, and was faster than the 52-week growth rate of 21%.

The most popular varietal or wine type in convenience stores during the past year was the same as in other stores: Chardonnay, with a 26% share of sales. However, Pinot Grigio/Gris was second in value with a 13% share, while it is third in other stores. Cabernet Sauvignon is No. 3 in convenience stores, but No. 2 in other off-premise outlets.

Barefoot, Sutter Home and Yellow Tail rank first, second and third in sales by brand at convenience stores. Kendall-Jackson Vintners Reserve is the highest-priced brand—averaging $14.36 per bottle—among the top 20.

Glass bottles in the 750ml size account for 62% of convenience store sales by package type, 1.5-liter glass bottles account for 19%, and 187ml bottles (including plastic ones) account for 13%.

Aussie wines drop 6%
Imported wine sales grew by an average of 1% in all stores during the past year, compared to 7% for domestic wines. Washington state at 9% and Oregon at 10% outpaced California’s 7% growth rate. Australian wines lost 6% in value, while New Zealand wines rose 21%.

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
May 2015 $607 million
7%
$8,068 million
5%
May 2014 $569 million $7,651 million
     
Direct-to-Consumer Shipments » Month   12 Months  
May 2015 $141 million
4%
$1,896 million
14%
May 2014 $135 million $1,657 million
     
Winery Job Index » Month   12 Months  
May 2015 355
15%
256
20%
May 2014 308 213
     
 
MORE » Released on 06.15.2015
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • July 1
     
    Ag Labor Relations and Pre-Harvest Briefing
     
  • July 9-10
     
    Wineries, Breweries and Distilleries
     
  • July 18
     
    Oakland Wine Festival
     
  • July 19-22
     
    Steamboat Pinot Noir Conference
     
  • MORE »
 

READER COMMENTS
 
Article: New York Wineries Going Green »
 
I am wondering how substantial the electric bill is for wineries in the Finger Lakes...
Reader: Guest
 
Article: Tasting Room Rewards »
 
I have worked in a tasting room (3) for over 8 years. It is a...
Reader: Guest
 
Article: Norton to retire from UCCE »
 
Well done, Max!
Reader: Guest
 
Article: Fighting Disease Organically »
 
IARC Monograph reports weak evidence of carcinogenicity of highly refined petroleum mineral oils, carcinogenicity is...
Reader: Hilliard
 
Article: Not-so-Merry May in California Vineyards »
 
This is a biased article. The author is looking for a grape growing crisis that...
Reader: Guest
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Merchandiser
 All, FL
Sales and Marketing
 Manager - Vit & Ag Tec...
 Livingston, CA
General Administration and
 Florida District Chain...
 South Florida, FL
Sales and Marketing
 South Florida District...
 South Florida, FL
Sales and Marketing
 Human Resources Coordi...
 Santa Rosa, CA
General Administration and
 Sales Director Metro N...
 New York, NY
Sales and Marketing
 Full Or Part-Time Wine...
 Boston, MA
Sales and Marketing
 Ft/Pt Bookkeeper
 Napa, CA
Finance
 Cellar Worker - Season...
 Paso Robles, CA
Cellar, Lab and Production
 Retail Wine Sales Assi...
 White Plains, NY
DTC, Tasting Room and Retai
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.