Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
10.31.2013  
 

U.S. Wines Grow 6% Off-Premise in October

Convenience store sales up 25%; Chardonnay and Pinot Grigio lead

 
by Jim Gordon
 
 
“off-premise
 
San Rafael, Calif.—Off-premise sales of domestic wines this month dipped from their September level but surpassed October 2012 by 6%, according to IRI, the Chicago-based market research firm. Sales during the 52 weeks ending in October rose 7% compared to a year earlier.

Domestic table wine and sparkling wine grew at virtually the same rate, although table wine was 22 times larger in value. Table wine totaled $504 million in October, compared to sparkling wine at $23 million in the U.S. food, drug, liquor and convenience stores tallied by IRI.

Convenience sales fastest
Convenience stores were the fastest growing channel for off-premise wine sales, accounting for $44 million in domestic table wine in October. This number grew 25% compared to October 2012, and was faster than the 52-week growth rate of 21%.

The most popular varietal or wine type in convenience stores during the past year was the same as in other stores: Chardonnay, with a 26% share of sales. However, Pinot Grigio/Gris was second in value with a 13% share, while it is third in other stores. Cabernet Sauvignon is No. 3 in convenience stores, but No. 2 in other off-premise outlets.

Barefoot, Sutter Home and Yellow Tail rank first, second and third in sales by brand at convenience stores. Kendall-Jackson Vintners Reserve is the highest-priced brand—averaging $14.36 per bottle—among the top 20.

Glass bottles in the 750ml size account for 62% of convenience store sales by package type, 1.5-liter glass bottles account for 19%, and 187ml bottles (including plastic ones) account for 13%.

Aussie wines drop 6%
Imported wine sales grew by an average of 1% in all stores during the past year, compared to 7% for domestic wines. Washington state at 9% and Oregon at 10% outpaced California’s 7% growth rate. Australian wines lost 6% in value, while New Zealand wines rose 21%.

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
March 2013 $546 million
5%
$6,988 million
7%
March 2014 $572 million $7,451 million
     
Direct-to-Consumer Shipments » Month   12 Months  
March 2013 $177 million
20%
$1,483 million
10%
March 2014 $213 million $1,634 million
     
Winery Job Index » Month   12 Months  
March 2013 253
15%
166
27%
March 2014 292 210
     
 
MORE » Released on 04.14.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

Direct To Consumer
Wine Shipping Report
2014
 
Download full report »
 
 

CALENDAR
  • April 17
     
    SSU Spring Business Mixer
     
  • April 17
     
    Temecula Grape Day Conference
     
  • April 18
     
    WineFlavor 101B: Nitrogen Management from Vine to Wine
     
  • April 19
     
    Appellation St. Helena food pairing competition
     
  • MORE »
 

READER COMMENTS
 
Article: What to Do About Red Blotch »
 
There is NO correlation with planting density. Also FPS is working on the problem. New...
Reader: Guest
 
Article: Premiere Wine Auction Nets $5.9 million »
 
Thanks for letting us know Janet, we've updated the story. Cheers
Reader: Andrew Adams
 
Article: Will Barrels Go the Way of Floppy Disks? »
 
Fun piece. Particularly enjoyed the three clearly superior attributes of standard barrels, including looking cool...
Reader: Tom Gable
 
Article: Premiere Wine Auction Nets $5.9 million »
 
Nice article. It was a great event! Just noticed a few typos with the vintages: The...
Reader: Janet Viader
 
Article: Cornell Shows Off New Teaching Winery »
 
Why would any teaching facility possibly need nonstandard equipment such as tiny Scharffenberger presses and...
Reader: Craig Winchell
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2014 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Bar Back
 Santa Rosa, CA
General Administration and
 Bar Back
 Glen Ellen, CA
General Administration and
 No Ca District Manager
 Sfo Metro, CA
Sales and Marketing
 Tasting Room Sales Ass...
 Yountville, CA
DTC, Tasting Room and Retai
 Concierge/Guest Relati...
 St. Helena, CA
DTC, Tasting Room and Retai
 Seasonal Cellar, Lab &...
 Santa Rosa, CA
Winemaking and Production
 Central Regional Sales...
 Eugene, OR
Sales and Marketing
 On-Call Event Services...
 St. Helena, CA
DTC, Tasting Room and Retai
 Tasting Room Host/Wine...
 St. Helena, CA
DTC, Tasting Room and Retai
 Winemaking Information...
 Cloverdale, CA
Winemaking and Production
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.