Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
11.05.2013  
 

It's Open Season for Specialty Crop Grants

CDFA plans application workshops, wine and grape projects encouraged

 
by Jane Firstenfeld
 
 
“specialty
 
CDFA is holding workshops on submitting a specialty Specialty Crop Block Grant application. One successful example recently came from Solano Grown, which was awarded $55.120 to expand its online farmers market.
Sacramento, Calif.—In recent years, California’s grape and wine industry has been the beneficiary of federal funding through the Specialty Crop Block Grant Program administered by the California Department of Food & Agriculture (CDFA), which backs proposals that “solely enhance the competitiveness of California specialty crops” including wine grapes. The money comes to California (and other states) through the U.S. Department of Agriculture as part of the federal Farm Bill.

The current U.S. Congress has yet to pass a Farm Bill, but CDFA is moving ahead with the process for 2014. “We are proceeding with the grant program in the hope that there will be Farm Bill funding at some point,” CDFA public affairs director Steve Lyle told Wines & Vines.

CDFA is staging a series of workshops around the state during the coming weeks—as well as a webinar on Nov. 15—to guide hopefuls through the intricacies of submitting a successful application. See details here.

Winning strategies
The Regents of the University of California, Davis, are the clear winners in terms of number and amounts of grants, according to the CDFA’s list of recent grant recipients. Still, smaller organizations also have won grants: Last year, with support from the Sonoma County Winegrowers, Sonoma County Vintners, the California Association of Winegrape Growers and the California Wine Institute, the Sonoma Valley Vintners & Growers Alliance (SVVGA) was awarded $357,000 to fund its proposal, “Recovering Returns on Sonoma Valley AVA Winegrapes.”
 
Described in an abstract, “The economy has hurt returns as consumers switch to non-AVA labeled wines; the average wine grape prices for Sonoma Valley dropped 6.19% since 2009 due to lower wine prices. Research shows consumers pay more if they see value; a 2009 Wine Opinions study shows Sonoma Valley wines are well valued in the wine community, but there is a major need to promote this to consumers and the trade. SVVA spent ~$50,000 on research and consulting to define the issue and develop messaging, target audiences, creative materials and approaches; SVVA seeks assistance to sell more wine as Sonoma Valley AVA labeled rather than bulk including website redesign, social media and email campaigns, and print and online ads.”

Announcing the grant in Sept. 2013, SVVA executive director Maureen Cottingham stated: “Receiving this grant is a huge victory for our vintners, winegrowers and tourism partners as we work to build and share the passionate story of Sonoma Valley. The foundation has been set with the Sonoma Valley brand that was launched in early 2013 and now this grant will enable us to execute on a national platform.”

Meanwhile, Solano Grown, a partnership of Solano County farmers and ranchers committed to producing and marketing an array of high-quality agricultural products, was awarded $55,120 to expand its “Solano Grown Online Farmer’s Market.” The project is aimed at leveraging promotional activities by providing an online marketplace where consumers can purchase products directly.

CDFA also got a piece of the pie: It collected $285,896 for research into a newly invasive pest in California vineyards and other crops. “Biological Control of the Brown Marmorated Stink Bug” aims to provide a sustainable, cost-effective management tool to control the BMSB, which pierces fruit causing discoloration and making it unmarketable. “State-wide surveys will include early detection of BMSB, their spread, host plant associations and any natural enemies found attacking them. CDFA will release newly discovered parasitoids from China, once host range tests at UC Riverside are completed.”

You be the judge
On Monday, the CDFA issued a call for “individuals with interest and expertise in the agricultural sector” to become part of the 2014 Specialty Crop Block Grant Technical Review Committee. Members will review, evaluate and make recommendations on submitted proposals.

The committee schedule begins in January and continues through May. Potential members should email Leslie Sullivan at grants@cdfa.ca.gov before Dec. 2, 2013, and include a letter of interest, short biography and statement of qualifications.

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
March 2013 $546 million
5%
$6,988 million
7%
March 2014 $572 million $7,451 million
     
Direct-to-Consumer Shipments » Month   12 Months  
March 2013 $177 million
20%
$1,483 million
10%
March 2014 $213 million $1,634 million
     
Winery Job Index » Month   12 Months  
March 2013 253
15%
166
27%
March 2014 292 210
     
 
MORE » Released on 04.14.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Wines & Vines
Packaging Conference
 
Learn More »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

Direct To Consumer
Wine Shipping Report
2014
 
Download full report »
 
 

CALENDAR
  • April 23-26
     
    CABs of Distinction in Paso Robles
     
  • April 26
     
    Siera Pelona Valley wine festival
     
  • April 27
     
    TAPAS Grand Tasting
     
  • April 29
     
    Rendez-Vous Laffort
     
  • MORE »
 

READER COMMENTS
 
Article: Starbucks Expands Wine Sales to More Cities »
 
Pretty amazing that the 1st wines chosen are from Argentina, Italy, and New Zealand! I...
Reader: Jacques Brix
 
Article: Starbucks Expands Wine Sales to More Cities »
 
Given Starbucks commitment to sustainability and global responsibility, I expect this move could be a...
Reader: Guest
 
Article: What to Do About Red Blotch »
 
There is NO correlation with planting density. Also FPS is working on the problem. New...
Reader: Guest
 
Article: Premiere Wine Auction Nets $5.9 million »
 
Thanks for letting us know Janet, we've updated the story. Cheers
Reader: Andrew Adams
 
Article: Will Barrels Go the Way of Floppy Disks? »
 
Fun piece. Particularly enjoyed the three clearly superior attributes of standard barrels, including looking cool...
Reader: Tom Gable
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2014 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Business Systems Analy...
 Lodi, CA
General Administration and
 On Premise Sales Repre...
 Chicago, IL
Sales and Marketing
 Wine & Spirits Retail ...
 New York, NY
Sales and Marketing
 Territory Sales Manage...
 Alexandria, VA
Sales and Marketing
 2014 Harvest Interns
 Walla Walla, WA
Winemaking and Production
 Sales Representative
 West Babylon, NY
Sales and Marketing
 Wholesale Customer Ser...
 Sonoma, CA
General Administration and
 Financial Accountant &...
 St. Helena, CA
Finance
 Sales Representative
 San Francisco/East Bay, CA
Sales and Marketing
 Seasonal Skilled Cella...
 Healdsburg, CA
Winemaking and Production
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.