Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
11.15.2013  
 

DtC Wine Shipments Set New Record

October 2013 sales stronger than ever at $240 million

 
by Andrew Adams
 
 
“dtc
 
October sales for direct-to-consumer wine shipments grew 8% to hit $240 million, passing the previous record set in November 2012 by $16 million.

San Rafael, Calif.Direct-to-consumer wine shipments hit a new high-water mark in October, passing the previous record by $16 million. 

DtC shipments totaled $240 million, which is the most since at least 2009, when Wines & Vines/ShipCompliant began tracking the channel. The October total is 8% higher than the same period in 2012 and 7% higher than the previous record of $224 million set in November 2012. During the past 12 months, DtC sales have totaled more than $1.56 billion, which is 10% higher than the 12-months previous.

In addition to the robust DtC activity, off-premise sales in October remained higher than 2012, and winery hiring activity remained strong.

Off-premise sales were up over the previous year at the steady rate of 6% month to month and 7% in the past 12 months. According to Chicago, Ill.-based research firm IRI, sales reached $528 million in October and $7.2 billion during the past 52 weeks. October’s total was slightly lower than the $541 million spent in September.

Focus on Chardonnay sales
This month Wines Vines Analytics focused on Chardonnay. The varietal continues to be the most popular in the off-premise sales channel. Chardonnay accounted for 26% of the wine sold at convenience stores where bottle prices below $8 made up 73% of sales there. In other stores the figure was 44%.

Sales of Chardonnay via direct-to-consumer shipments were highest in the $20-$29 price bracket, where the value reached $34 million and the volume reached 114,000 cases during the 12 months ending in October. The other six price segments shown were relatively close in value. Note that the most expensive wines at $80-plus neared $16 million with only 15,000 cases.

Chardonnay represented 12% of the offers by flash reseller websites for U.S. wines in the past 12 months. Flash prices for the varietal fell between $9 and $19.99 for more than 70% of the 619 Chardonnays offered. The average winery retail price of all Chardonnay was $31, and the average flash price was $18.

Nine out of every 10 bottles of the domestic Chardonnay offered by flash were from California, with Napa and Sonoma counties accounting for about two-thirds of the total bottles. Last Call Wines’ 143 offers for Chardonnay was the most by a major reseller.

Overall, flash offers wine websites made a total of 447 offers in October, which is only 2% more than October 2012. The 12-month total through October of this year is also 2% less than the same period last year.

Hiring remains strong
Harvest may be done for most wineries in North America, but winery hiring continued its streak of strong activity. The Winejobs.com Index showed that job postings by wineries in October 2013 increased 8% from October 2012. Hiring activity remained above last year’s level for the ninth month in a row.

The October 2013 increase in job postings was driven by a 37% increase in winery hospitality jobs. The winery sales and marketing index increased 5% from its level in October 2012. The winemaking job index decreased 20% from its level in October 2012.

The Wines Vines Analytics winery database of all wineries in the United States now totals 7,632 wineries, which is an increase of 222 wineries, or 3% more than last year. California is home to 47% of all wineries, and the West Coast accounts for 63% of all wineries.
 

 

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
April 2015 $627 million
5%
$8,028 million
5%
April 2014 $595 million $7,623 million
     
Direct-to-Consumer Shipments » Month   12 Months  
April 2015 $184 million
17%
$1,890 million
15%
April 2014 $157 million $1,649 million
     
Winery Job Index » Month   12 Months  
April 2015 406
34%
252
19%
April 2014 302 212
     
 
MORE » Released on 05.15.2015
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • May 28-29
     
    Direct2015
     
  • May 28-30
     
    WIneMaker Annual Conference
     
  • May 28-30
     
    International Chardonnay Symposium
     
  • June 2
     
    Taste of Mendocino
     
  • MORE »
 

READER COMMENTS
 
Article: $10 Wine Would Cost $40-plus Under COOL »
 
As a Napa Valley producer, we have spent 30 years building our brands in the...
Reader: Pete Przybylinski
 
Article: Be a Sustainable Wine Ambassador »
 
A great idea. All TR employees at every responsible estate should be encouraged/required to become...
Reader: Guest
 
Article: Historic Napa Winery Standing Tall Again »
 
It would be nice to know that Trost Jacking and Heavy Moving is the structural...
Reader: Guest
 
Article: Women for WineSense offering scholarships »
 
This is fantastic! Women in Wine Education must find ways to continue their individual pursuit...
Reader: Guest
 
Article: Historic Napa Winery Standing Tall Again »
 
Very Interesting, I'm so glad the building is successfully being saved.
Reader: Guest
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Tahoe/Truckee Area Spi...
 South Lake Tahoe, CA
Sales and Marketing
 Northern Colorado Dist...
 Denver, CO
Sales and Marketing
 Hirsch Vineyards Part-...
 Cazadero, CA
Sales and Marketing
 Winemaker/Winery Manag...
 Charlottesville, VA
Winemaker/Enologist
 Database Admin/Analyst
 Napa, CA
General Administration and
 Tasting Room
 Healdsburg, CA
DTC, Tasting Room and Retai
 Sales Professional (On...
 San Fernando Valley, CA
Sales and Marketing
 General Winery Worker
 Sonoma, CA
Cellar, Lab and Production
 Tasting Room Associate
 Healdsburg, CA
DTC, Tasting Room and Retai
 Senior Marketing Manag...
 Napa, CA
Sales and Marketing
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.