Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
11.19.2013  
 

Tourists Catch Free Ride to New York Wineries

'Hop on-hop off' shuttle helps visitors navigate festival on Long Island

 
by Linda Jones McKee
 
 
Alternative text
 
Tourists visiting Long Island for the recent Taste North Fork festival, which featured the island’s wineries and food pairings, could use a free shuttle. Photo Source: The Suffolk Times
 

Mattituck, N.Y.— The eastern end of Long Island is not the easiest place to access if you are a wine tourist.

The western end of the island is home to two of New York City’s five boroughs, and traffic there can be daunting, frustrating and slow. Ferries connect the east end to New London, Conn., but that’s not much help if the tourists are driving from New Jersey or other points west or south. The Long Island Rail Road is another solution, but once the tourist arrives in Mattituck, N.Y., he or she has no means of transportation to travel from winery to winery.

Steven Bate, executive director of the Long Island Wine Council, solved the transportation question for Taste North Fork, a three-day promotion of the region over Veteran’s Day Weekend, by creating a free “hop on-hop off” shuttle service to connect the region’s small towns and numerous wineries for visitors. The shuttle service had pick-up points at the Cross Sound Ferry terminal in Orient Point and at the Long Island Rail Road station in Mattituck.

Eight buses on loop routes
A local company, Hampton Jitney, provided eight buses to cover two loops, one from Riverhead to Mattituck and a second from Mattituck to Greenport. A feeder bus also ran between Greenport and the ferry at Orient Point. The shuttles circulated about every 35-45 minutes, and more than 1,000 people used the service over the three-day weekend.

“The shuttle did exactly what we wanted it to do,” Bate said. “This region is set up for this kind of service: the Long Island Rail Road links us to New York City, and the shuttle service provides easy access to the wineries for people who don’t have cars or who don’t want to have to drive from winery to winery.”

The Taste North Fork event included 20 wineries and 90 other businesses such as hotels, bed & breakfast inns, restaurants and cafes, many of which offered special tastings and events. The Long Island Wine Council worked with local chambers of commerce and the East End Tourism Alliance to develop Taste North Fork as a way of extending the tourism season. The project was funded by a grant to the East End Tourism Alliance from the I ♥ NY Division of Tourism under Governor Andrew Cuomo’s Regional Economic Development Council Initiative and New York State’s Empire State Development.

Grant could help fund more shuttles
“The Wine Council expects to hear in early December if we will receive a grant from the Regional Economic Development Council,” Bate told Wines & Vines. “I’d like to expand the number of weekends we have the shuttle service available, especially during the off season. Maybe we could do two weekends in the spring, two in the late fall, and perhaps one of the six weekends of our winter music festival, ‘Live on the Vine.’”

During the weekend, the wineries involved offered special tastings, events, discounts and live music. One winery reported their sales were up 80% over a similar weekend in 2011 (in 2012 the region was still recovering from the impact of Hurricane Sandy).

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
July 2015 $603 million
6%
$8,136 million
6%
July 2014 $568 million $7,701 million
     
Direct-to-Consumer Shipments » Month   12 Months  
July 2015 $66 million
9%
$1,906 million
14%
July 2014 $61 million $1,674 million
     
Winery Job Index » Month   12 Months  
July 2015 323
4%
262
18%
July 2014 312 222
     
 
MORE » Released on 08.13.2015
Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • September 6
     
    Harvest Wine Celebration
     
  • September 11-13
     
    Cincinnati Food + Wine Classic
     
  • September 17
     
    Winejobs.com Summit
     
  • September 18
     
    Owning and Operating an Urban Winery or Brewery
     
  • MORE »
 

READER COMMENTS
 
Article: Nielsen Unpacks Package Design »
 
Okay, I'll state the obvious (to anyone with CPG experience) - the Wine Biz is...
Reader: Joel Miller
 
Article: Nielsen Unpacks Package Design »
 
Very interesting reading. Certainly agree with the more indirect approach of evaluating the extent to...
Reader: Roger Brooks
 
Article: Experimental Solution to Pierce's Disease »
 
Congratulations to the team! It is amazing what can be done with biological controls. Keep...
Reader: Bruce Coulthard
 
Article: The Spiciest Wines You Have Ever Tasted »
 
There are some wines from New Mexico are infused with pepper flavors. Also, The Wine...
Reader: Guest
 
Article: Does Red Blotch Affect Wine? »
 
I have a grapevine in my polytunnel in east London which is showing signs of...
Reader: Guest
 
 


2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
   LEARN MORE »
 
   SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Part Time Wine Sales -...
 Chicago, IL
Sales and Marketing
 Sales And Marketing Co...
 Los Angeles, CA
General Administration and
 Vineyard Crew Foreman
 Napa, CA
Vineyards
 Events & Hospitality M...
 Rutherford, CA
DTC, Tasting Room and Retai
 Cellar Workers Needed
 Napa, CA
Cellar, Lab and Production
 Tasting Room Associate
 Sonoma, CA
DTC, Tasting Room and Retai
 Bottling Mechanic
 Lodi, CA
Cellar, Lab and Production
 Bottling & Warehouse C...
 Lodi, CA
Cellar, Lab and Production
 Production Supervisor
 Lodi, CA
Cellar, Lab and Production
 Brand Ambassador, Full...
 Austin, TX
Sales and Marketing
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.