Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
11.19.2013  
 

Tourists Catch Free Ride to New York Wineries

'Hop on-hop off' shuttle helps visitors navigate festival on Long Island

 
by Linda Jones McKee
 
 
Alternative text
 
Tourists visiting Long Island for the recent Taste North Fork festival, which featured the island’s wineries and food pairings, could use a free shuttle. Photo Source: The Suffolk Times
 

Mattituck, N.Y.— The eastern end of Long Island is not the easiest place to access if you are a wine tourist.

The western end of the island is home to two of New York City’s five boroughs, and traffic there can be daunting, frustrating and slow. Ferries connect the east end to New London, Conn., but that’s not much help if the tourists are driving from New Jersey or other points west or south. The Long Island Rail Road is another solution, but once the tourist arrives in Mattituck, N.Y., he or she has no means of transportation to travel from winery to winery.

Steven Bate, executive director of the Long Island Wine Council, solved the transportation question for Taste North Fork, a three-day promotion of the region over Veteran’s Day Weekend, by creating a free “hop on-hop off” shuttle service to connect the region’s small towns and numerous wineries for visitors. The shuttle service had pick-up points at the Cross Sound Ferry terminal in Orient Point and at the Long Island Rail Road station in Mattituck.

Eight buses on loop routes
A local company, Hampton Jitney, provided eight buses to cover two loops, one from Riverhead to Mattituck and a second from Mattituck to Greenport. A feeder bus also ran between Greenport and the ferry at Orient Point. The shuttles circulated about every 35-45 minutes, and more than 1,000 people used the service over the three-day weekend.

“The shuttle did exactly what we wanted it to do,” Bate said. “This region is set up for this kind of service: the Long Island Rail Road links us to New York City, and the shuttle service provides easy access to the wineries for people who don’t have cars or who don’t want to have to drive from winery to winery.”

The Taste North Fork event included 20 wineries and 90 other businesses such as hotels, bed & breakfast inns, restaurants and cafes, many of which offered special tastings and events. The Long Island Wine Council worked with local chambers of commerce and the East End Tourism Alliance to develop Taste North Fork as a way of extending the tourism season. The project was funded by a grant to the East End Tourism Alliance from the I ♥ NY Division of Tourism under Governor Andrew Cuomo’s Regional Economic Development Council Initiative and New York State’s Empire State Development.

Grant could help fund more shuttles
“The Wine Council expects to hear in early December if we will receive a grant from the Regional Economic Development Council,” Bate told Wines & Vines. “I’d like to expand the number of weekends we have the shuttle service available, especially during the off season. Maybe we could do two weekends in the spring, two in the late fall, and perhaps one of the six weekends of our winter music festival, ‘Live on the Vine.’”

During the weekend, the wineries involved offered special tastings, events, discounts and live music. One winery reported their sales were up 80% over a similar weekend in 2011 (in 2012 the region was still recovering from the impact of Hurricane Sandy).

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
July 2014 $557 million
5%
$7,577 million
6%
July 2013 $533 million $7,128 million
     
Direct-to-Consumer Shipments » Month   12 Months  
July 2014 $61 million
9%
$1,674 million
10%
July 2013 $56 million $1,517 million
     
Winery Job Index » Month   12 Months  
July 2014 312
10%
222
19%
July 2013 283 187
     
 
MORE » Released on 08.15.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

Direct To Consumer
Wine Shipping Report
2014
 
Download full report »
 
 

CALENDAR
  • August 30 - September 1
     
    Columbia Gorge Open House Weekend
     
  • September 5-6
     
    Windy City Wine Festival
     
  • September 11
     
    Women for WineSense "Women in Wine"
     
  • September 12
     
    Direct to Consumer Wine Sales
     
  • MORE »
 

READER COMMENTS
 
Article: Ledger David names first winemaker »
 
What a joy to have Kiley on the team! A lot of exciting things happening...
Reader: Guest
 
Article: Useful Spanish for Wine Harvest »
 
you misspelled "zona" under Loading Area
Reader: Guest
 
Article: Early 2014 Grape Harvest Begins »
 
Thanks for mentioning Temecula and the South Coast appellation in your article. It is great...
Reader: Guest
 
Article: Wineries May Lose Internet Domain Dispute »
 
All these arguments could be levied by any industry associated with any gTLD, new or...
Reader: Doug Barnett
 
Article: Wineries May Lose Internet Domain Dispute »
 
Do brands get hijacked now? Even though .wine does not yet exist, are there false...
Reader: Larry Chandler
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2014 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Importing / Purchasing...
 Napa, CA
General Administration and
 Customer Service / Adm...
 Napa, CA
General Administration and
 Visitor Center Represe...
 Napa, CA
DTC, Tasting Room and Retai
 Administrative Assista...
 Santa Rosa, CA
General Administration and
 Assistant General Mana...
 City Of Sonoma, CA
General Administration and
 Tasting Room Associate
 Livermore, CA
DTC, Tasting Room and Retai
 Harvest Help
 Sebastopol, CA
Winemaking and Production
 Customer Service Repre...
 San Rafael, CA
Sales and Marketing
 Business Development M...
 Santa Rosa, CA
Sales and Marketing
 Tasting Room Employee
 Healdsburg, CA
DTC, Tasting Room and Retai
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.