Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
12.03.2013  
 

Coffee Icon to Give Unified Symposium Keynote

Former Peet's owner and Starbucks co-founder to kick off annual wine and grape conference

 
by Andrew Adams
 
 
“jerry
 
Organizers of the Unified Wine & Grape Symposium announced that Jerry Baldwin would give the keynote address at the conference in late January.

Sacramento, Calif.—Jerry Baldwin, former owner of Peet’s Coffee and Starbucks co-founder, will present the keynote luncheon address Jan. 28, the first day of the Unified Wine & Grape Symposium.

Unified organizers made the announcement earlier today. “Jerry is a well accomplished, multi-talented business professional on an international scale,” Lyndie Boulton, executive director of the American Society for Enology and Viticulture (ASEV), said in a statement. “His unmatched expertise on marketing and customer service will make for a powerful opening day.”

ASEV and the California Association of Winegrape Growers (CAWG) host the annual Unified symposium, which takes place Jan. 28-30 in 2014. The keynote luncheon requires a separate registration and costs $85 for ASEV/CAWG members and exhibitors and $135 for non-members if purchased before Jan. 21.

Baldwin purchased the Peet’s chain in 1984 after learning much of the coffee trade directly from Alfred Peet, who founded the first coffee house under his name in Berkley, Calif., in 1966. Before buying Peets, Baldwin founded Starbucks in 1971 with Zev Siegl and Gordon Bowker.

In 1987, Howard Schultz who had been hired as the Starbucks director of marketing and retail operations in 1982 and had started his own chain of coffee shops, acquired Starbucks with a group of investors from Seattle, Wash.

After the Starbucks buyout, Baldwin owned and managed Peet’s for 25 years and still serves on the company’s board of directors. He now owns and operates a vineyard and J. Baldwin Wines in Glen Ellen, Calif.

“Jerry Baldwin’s long career as a business leader and visionary in the coffee industry illustrates a valuable lesson, even in mature industries and product categories the opportunities for innovation and value creation are almost limitless,” said John Aguirre, president of CAWG.

For more information on this year’s Unified, including a full daily schedule, visit: unifiedsymposium.org.

 

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
September 2014 $575 million
5%
$7,743 million
6%
September 2013 $550 million $7,311 million
     
Direct-to-Consumer Shipments » Month   12 Months  
September 2014 $163 million
16%
$1,708 million
11%
September 2013 $141 million $1,538 million
     
Winery Job Index » Month   12 Months  
September 2014 166
14%
226
18%
September 2013 145 192
     
 
MORE » Released on 10.15.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

Direct To Consumer
Wine Shipping Report
2014
 
Download full report »
 
 

CALENDAR
  • November 1-2
     
    A Wine & Food Affair
     
  • November 1-2
     
    Temecula Harvest Celebration Barrel Tasting
     
  • November 5
     
    Single Vineyard Night
     
  • November 5-6
     
    Southeastern United Wine & Grape Symposium
     
  • MORE »
 

READER COMMENTS
 
Article: What's Your Winery's IP Worth? »
 
If you would like more information on this seminar please visit The Seminar Group's website....
Reader: Danielle Bingham
 
Article: DtC Is Lifeblood of Wineries, Banker Says »
 
Seems like another locical option would be to have more small niche distrbutors. Consolidation of...
Reader: Guest
 
Article: Tasting Wine From PD-Resistant Grapes »
 
Congratulations Andy! Lots of grapebreeders and southern growers will be looking through the catalogs. i...
Reader: Guest
 
Article: The 'Sideways' Effect »
 
Thank you for this research that confirms what many thought about the pinot noir effect....
Reader: Guest
 
Article: Fine for Volunteer Labor Makes Wineries Wary »
 
This is so incredibly asinine. And my taxes go to help fund these over-reaches? No...
Reader: Philburtonj
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Part Time Wine Sales
 New York, NY
Sales and Marketing
 Sales & Marketing Coor...
 Oakville, CA
Sales and Marketing
 Cellarmaster
 Clermont, FL
Winemaking and Production
 Receiver Associate
 Wichita, KS
DTC, Tasting Room and Retai
 Cheese & Charcuterie S...
 St. Helena, CA
DTC, Tasting Room and Retai
 Lab Tech I
 Oakville, CA
Winemaking and Production
 Southern California Sa...
 Southern California, CA
Sales and Marketing
 Visitor's Center Assoc...
 Oakville, CA
DTC, Tasting Room and Retai
 Bottling Line Lead
 Guerneville, CA
Winemaking and Production
 Events Coordinator
 Oakville, CA
DTC, Tasting Room and Retai
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.