Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
12.03.2013  
 

Coffee Icon to Give Unified Symposium Keynote

Former Peet's owner and Starbucks co-founder to kick off annual wine and grape conference

 
by Andrew Adams
 
 
“jerry
 
Organizers of the Unified Wine & Grape Symposium announced that Jerry Baldwin would give the keynote address at the conference in late January.

Sacramento, Calif.—Jerry Baldwin, former owner of Peet’s Coffee and Starbucks co-founder, will present the keynote luncheon address Jan. 28, the first day of the Unified Wine & Grape Symposium.

Unified organizers made the announcement earlier today. “Jerry is a well accomplished, multi-talented business professional on an international scale,” Lyndie Boulton, executive director of the American Society for Enology and Viticulture (ASEV), said in a statement. “His unmatched expertise on marketing and customer service will make for a powerful opening day.”

ASEV and the California Association of Winegrape Growers (CAWG) host the annual Unified symposium, which takes place Jan. 28-30 in 2014. The keynote luncheon requires a separate registration and costs $85 for ASEV/CAWG members and exhibitors and $135 for non-members if purchased before Jan. 21.

Baldwin purchased the Peet’s chain in 1984 after learning much of the coffee trade directly from Alfred Peet, who founded the first coffee house under his name in Berkley, Calif., in 1966. Before buying Peets, Baldwin founded Starbucks in 1971 with Zev Siegl and Gordon Bowker.

In 1987, Howard Schultz who had been hired as the Starbucks director of marketing and retail operations in 1982 and had started his own chain of coffee shops, acquired Starbucks with a group of investors from Seattle, Wash.

After the Starbucks buyout, Baldwin owned and managed Peet’s for 25 years and still serves on the company’s board of directors. He now owns and operates a vineyard and J. Baldwin Wines in Glen Ellen, Calif.

“Jerry Baldwin’s long career as a business leader and visionary in the coffee industry illustrates a valuable lesson, even in mature industries and product categories the opportunities for innovation and value creation are almost limitless,” said John Aguirre, president of CAWG.

For more information on this year’s Unified, including a full daily schedule, visit: unifiedsymposium.org.

 

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
January 2015 $623 million
7%
$7,912 million
5%
January 2014 $583 million $7,514 million
     
Direct-to-Consumer Shipments » Month   12 Months  
January 2015 $75 million
-3%
$1,818 million
15%
January 2014 $77 million $1,584 million
     
Winery Job Index » Month   12 Months  
January 2015 259
26%
233
15%
January 2014 205 203
     
 
MORE » Released on 02.13.2015
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • March 4-6
     
    Michigan Wine & Grape Conference
     
  • March 12
     
    Central Coast Insights
     
  • March 13-15
     
    Women of the Vine
     
  • March 14
     
    Oregon Chardonnay Symposium
     
  • MORE »
 

READER COMMENTS
 
Article: Ancient Wine Technology »
 
Have a look at old anatolian küps (amphoras). You do not need to bury them...
Reader: Guest
 
Article: Scurlock joins wine hall of fame »
 
Congratulations David!
Reader: Guest
 
Article: Wineries Cautioned About Internet 'Ads' »
 
I guess my first question would be why is there a three tier system to...
Reader: Guest
 
Article: Wine on the Rocks »
 
Great potential! Mineralities are sought after and can be found in these rock formations with...
Reader: Bruce Coulthard
 
Article: 90% of U.S. Consumers Can Buy Wine Direct »
 
You say that 90% of the consumers can buy wine direct. Really? In most cases...
Reader: Guest
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Tasting Room Associate
 Yountville, CA
DTC, Tasting Room and Retai
 Tasting Room Associate
 Sebastopol, CA
DTC, Tasting Room and Retai
 Wine Club Coordinator/...
 Sebastopol, CA
General Administration and
 Strategic Account Dire...
 Cincinnati, OH
Sales and Marketing
 South Coast Dtc Direct...
 Santa Maria, CA
DTC, Tasting Room and Retai
 North Coast Dtc Direct...
 Napa/Sonoma, CA
DTC, Tasting Room and Retai
 Looking For A Wine Car...
 New York, NY
DTC, Tasting Room and Retai
 Accounting/Finance Man...
 Kenwood, CA
Finance
 Northeast Sales Manage...
 New York, NY
Sales and Marketing
 Wine Club Manager And ...
 Sausalito, CA
DTC, Tasting Room and Retai
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.