Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
12.03.2013  
 

Coffee Icon to Give Unified Symposium Keynote

Former Peet's owner and Starbucks co-founder to kick off annual wine and grape conference

 
by Andrew Adams
 
 
“jerry
 
Organizers of the Unified Wine & Grape Symposium announced that Jerry Baldwin would give the keynote address at the conference in late January.

Sacramento, Calif.—Jerry Baldwin, former owner of Peet’s Coffee and Starbucks co-founder, will present the keynote luncheon address Jan. 28, the first day of the Unified Wine & Grape Symposium.

Unified organizers made the announcement earlier today. “Jerry is a well accomplished, multi-talented business professional on an international scale,” Lyndie Boulton, executive director of the American Society for Enology and Viticulture (ASEV), said in a statement. “His unmatched expertise on marketing and customer service will make for a powerful opening day.”

ASEV and the California Association of Winegrape Growers (CAWG) host the annual Unified symposium, which takes place Jan. 28-30 in 2014. The keynote luncheon requires a separate registration and costs $85 for ASEV/CAWG members and exhibitors and $135 for non-members if purchased before Jan. 21.

Baldwin purchased the Peet’s chain in 1984 after learning much of the coffee trade directly from Alfred Peet, who founded the first coffee house under his name in Berkley, Calif., in 1966. Before buying Peets, Baldwin founded Starbucks in 1971 with Zev Siegl and Gordon Bowker.

In 1987, Howard Schultz who had been hired as the Starbucks director of marketing and retail operations in 1982 and had started his own chain of coffee shops, acquired Starbucks with a group of investors from Seattle, Wash.

After the Starbucks buyout, Baldwin owned and managed Peet’s for 25 years and still serves on the company’s board of directors. He now owns and operates a vineyard and J. Baldwin Wines in Glen Ellen, Calif.

“Jerry Baldwin’s long career as a business leader and visionary in the coffee industry illustrates a valuable lesson, even in mature industries and product categories the opportunities for innovation and value creation are almost limitless,” said John Aguirre, president of CAWG.

For more information on this year’s Unified, including a full daily schedule, visit: unifiedsymposium.org.

 

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
March 2015 $622 million
7%
$7,995 million
5%
March 2014 $582 million $7,588 million
     
Direct-to-Consumer Shipments » Month   12 Months  
March 2015 $252 million
19%
$1,863 million
14%
March 2014 $213 million $1,634 million
     
Winery Job Index » Month   12 Months  
March 2015 356
22%
243
16%
March 2014 292 210
     
 
MORE » Released on 04.15.2015
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • April 25-27
     
    World Wine Meetings America
     
  • April 26-28
     
    Sommelier Summit
     
  • April 29 - May 2
     
    International Wine Judging
     
  • May 1
     
    Sonoma County Barrel Auction
     
  • MORE »
 

READER COMMENTS
 
Article: Bedroom Communities Seek Vineyard AVA »
 
Why not just bottle under a vineyard designation? The bond will have a city or...
Reader: Guest
 
Article: Is Organic Grape Growing Possible in the East? »
 
FWIW, We make a few wines from a certified Organic vineyard growing cabernet franc, merlot,...
Reader: southoldfc
 
Article: Specialty Tanks Encourage Oak Extraction »
 
According to the manufacturer, the logs are made through compression and not with a binding...
Reader: Andrew Adams
 
Article: Specialty Tanks Encourage Oak Extraction »
 
What is the bonding agent of the Pressed Oak Logs?
Reader: Guest
 
Article: Is Organic Grape Growing Possible in the East? »
 
Some Long Island, NY, vineyard farmers are already using nearly organic methods. They have worked...
Reader: envcat
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Territory Manager Leon...
 New Hampshire, Maine, Vermont, NH
Sales and Marketing
 Territory Manager-Leon...
 North Carolina, Va, Wv, NC
Sales and Marketing
 Wine-Club And E-Commer...
 St Helena, CA
Sales and Marketing
 Northwest Regional Man...
 Seattle, WA
Sales and Marketing
 Tasting Room Sales
 Forestville, CA
DTC, Tasting Room and Retai
 Sales & Hospitality
 Napa (Silverado Trail), CA
DTC, Tasting Room and Retai
 Manager And Full/Part-...
 Boston, MA
Sales and Marketing
 National Sales Manager
 St Helena, CA
Sales and Marketing
 Tasting Room Manager (...
 Sebastopol, CA
DTC, Tasting Room and Retai
 Tasting Room Manager
 Los Gatos, CA
DTC, Tasting Room and Retai
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.