Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
12.16.2013  
 

Wine Industry Sales Grow in November

Flash sales offers increase as Screaming Eagle sets possible price record

 
by Wines & Vines staff
 
 
flash wine
 
In the past 12 months, Wines Vines Analytics spotted 98 flash offers for domestic wines with flash prices of $100 or more. Of these wines, 85 are from vineyards in Napa County and the rest are from Sonoma County, California’s Central Coast and one from Oregon’s Willamette Valley.
San Rafael, Calif.—The U.S. wine industry performed well in November based on the Wine Industry Metrics posted by Wines Vines Analytics today. Domestic wines showed 7% growth in off-premise sales and 1% growth in direct-to-consumer shipments, while winery hiring activity rose 52%, all compared to November 2012.

Internet flash sales of U.S. wines also grew in November—by 15% in number of offers—as a flurry of especially high-priced wines were sold by flash sites.

High-priced flash offers
Flash websites have carved their niche in the wine market by offering discounts. Not surprisingly, nearly 60% of the 5,252 domestic wines they offered during the past 12 months were discounted to less than $20, and 80% were less than $30. However, flash websites also offered a small selection of high-priced wines.

Wines Vines Analytics tracks offers for domestic wines, and the highest priced wines are almost exclusively from Napa Valley. In a recent flurry of high-priced flash offers in November, flash wine seller Invino made the most expensive flash offer that Wines Vines Analytics has recorded: a 1993 bottle from Screaming Eagle Winery for $2,499. The wine was posted with a retail price of $4,425. On wine-searcher.com, the same wine had an average price of $3,674.

In the past 12 months, Wines Vines Analytics spotted 98 flash offers for domestic wines with flash prices of $100 or more. Of these wines, 85 were from vineyards in Napa County and the rest were from Sonoma County, California’s Central Coast and one from Oregon’s Willamette Valley. Many of these offers were for magnums or multiple bottles, yet several were for standard 750ml bottles. Last Bottle Wines offered a 375-ml bottle of 2002 Chardonnay by Sine Qua Non winery for $178, which was a 49% discount off its retail price of $350.

Winery job index stays high
The Winery Job Index computed by Winejobs.com for November soared 52% over November 2012. Winejobs.com reported that hiring activity also grew slightly from October to November at a time when hiring typically slows as the tourism season ends.

The November 2013 increase in job postings was driven by big increases in three categories: hospitality, sales and winemaking jobs. The hospitality index increased 84% from its level in November 2012. The sales and marketing index increased 69%. The winemaking job index rose 61%. Lower increases in finance jobs, vineyard jobs and general administration jobs tempered overall job growth.

Off-premise sales up 7%
The pace of off-premise sales growth in November rose 7% in value for domestic table and sparkling wines compared to November 2012, according to IRI, the Chicago-based market research firm. Sales were up by $46 million in the food, drug, liquor and convenience stores monitored by IRI. For the 52 weeks ending Dec. 1, domestic wine sales also grew by 7%, compared to the previous period.

High-end domestic wines in off-premise outlets grew 20% in value in November compared to a year ago, IRI’s research revealed. For five out of the past six reporting periods, the combined categories of table wines at $20-plus and sparkling wines at $18-plus grew by at least 20%. The slower month of October saw 15% growth.

DtC shipments increase by 1% in November
The value of direct-to-consumer shipments of domestic wine increased by 1% in November. Volume rose by 2% during the same period, as the composition of shipments shifted toward an increased volume of lower priced wines. Consumers spent $225 million on 446,000 9-liter case equivalents, making November the second best month of 2013 so far.

Growth for the 12-month period through November was 8% higher than a year previously. The category as a whole experienced a very slight softening of 13 cents in average bottle price during the 12-month period.

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
August 2014 $558 million
5%
$7,613 million
6%
August 2013 $531 million $7,167 million
     
Direct-to-Consumer Shipments » Month   12 Months  
August 2014 $78 million
17%
$1,686 million
10%
August 2013 $67 million $1,530 million
     
Winery Job Index » Month   12 Months  
August 2014 218
12%
224
19%
August 2013 194 189
     
 
MORE » Released on 09.15.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

Direct To Consumer
Wine Shipping Report
2014
 
Download full report »
 
 

CALENDAR
  • September 18-21
     
    Euphoria
     
  • September 22-23
     
    Wine Industry Financial Symposium
     
  • September 23-24
     
    Experimental Design and Chemometrics for Chemists
     
  • September 27
     
    Red Mountain AVA Block Party
     
  • MORE »
 

READER COMMENTS
 
Article: Financial Impact of Napa Quake Rising »
 
I still think the numbers are low and don't include legal fees. Section 165 was...
Reader: Guest
 
Article: Tasting the Effects of Wine Closures »
 
In addition to oxidation of somee of the SO2, post-bottling chemical changes are a continuation...
Reader: Guest
 
Article: Tasting the Effects of Wine Closures »
 
I agree with the 14:46 post. I have switched to screwcap on most of my...
Reader: Chris Baker
 
Article: Tasting the Effects of Wine Closures »
 
What I have found in the past between the type of closures is this. A)...
Reader: Guest
 
Article: Tasting the Effects of Wine Closures »
 
What about glass closures (vinolok)? I always see this debate going on and glass is...
Reader: Guest
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2014 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Seasonal Back Waiter
 Yountville, CA
DTC, Tasting Room and Retai
 Domaine Chandon Tastin...
 Yountville, CA
DTC, Tasting Room and Retai
 Sales Professional (On...
 San Francisco, CA
Sales and Marketing
 Harvest Lab Intern
 St. Helena, CA
Winemaking and Production
 Full-Charge Bookkeeper
 San Martin, CA
Finance
 Full Time Retail Wine ...
 New York, NY
DTC, Tasting Room and Retai
 Human Resources Repres...
 Lodi, CA
General Administration and
 Human Resources Repres...
 Napa, CA
General Administration and
 Marketing Coordinator
 Healdsburg, CA
Sales and Marketing
 National Manager Of Wi...
 Port Washington, NY
Sales and Marketing
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.