Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
12.26.2013  
 

Santa Barbara Wineries Feed FoodBank

'Food from the Vine' challenges vintners to support county's fresh food program

 
by Jane Firstenfeld
 
 
santa barbara foodbank
 
Emily Einolander of 3,500-case Ampelos Cellars designed the poster for the Food from the Vine challenge.
Santa Barbara County, Calif.—Compassionate winemakers in Santa Barbara County devised an ad hoc program to support the local FoodBank

Despite the Southern California county’s reputation as a haven of wealth and privilege, the organization states: “In our county, one in four people receive food support from the FoodBank; 44% of those served are children.”

“Food from the Vine” was the brainchild of Leslie Mead Renaud, director of winemaking for Lincourt Vineyards and Foley Estates Vineyard & Winery. Renaud enlisted her longtime friend Clarissa Nagy, winemaker at Nagy Wines and consulting winemaker at Riverbench Vineyard & Winery, and the two came up with a plan they hope will raise $100,000 for the FoodBank by Jan. 6, the traditional “Day of the Magi.”

“We’re still working on gathering wineries,” Nagy told Wines & Vines. With a late start and no official support, “We’re on a learning curve for next year,” she said. The organizers hope that more wineries will take up the challenge and call on their colleagues to do the same.

The holiday season is an especially busy time of year for SoCal wineries, Nagy noted. Adding another task for stressed tasting room staff at the last minute was not perhaps the best timing, she acknowledged. She hopes that heavy tasting traffic will fuel word-of-mouth support for the program.

“My goal was to hook up with the Santa Barbara County Vintners Association,” she said, but the proposal came in too late; SBCVA executive director Morgen McLaughlin was supportive, having worked successfully with a local food bank at her previous position in New York’s Finger Lakes AVA.

Emily Einolander of 3,500-case Ampelos Cellars in Lompoc, Calif., donated her time and design work, swiftly providing an engaging poster through her graphics company, Textual Chocolate. Wineries are encouraged to be creative, too: Contributions could be raised from sales of special bottles, donation of tasting room fees, a percentage of sales or other means.

Still time to leverage donations
With its other community partners, Nagy said, “The FoodBank can leverage every $1 donated into $17 worth of healthy, fresh produce” for its clients. If each of Santa Barbara County’s 206 wineries raised the targeted $1,000 this season, it would more than double Food from the Vine’s $100,000 goal.

The 500-case Nagy Winery in Santa Maria, Calif., offers tasting by appointment only, and Nagy said she would waive tasting room fees in return for checks to the FoodBank. Riverbank already had a program in place with the local Elks Club, which distributes baskets of food items directly to needy families.

In addition to Nagy, 12,000-case Lincourt in Solvang, Calif., and 20,000-case Foley Estate in Lompoc, 60,000-case Fess Parker (Los Olivos, Calif.) and 20,000-case Cambria (a Jackson Family winery in Santa Maria) have joined the effort.

Fess Parker, according to sales/marketing coordinator Amy Fletcher, is conducting a Facebook auction for a 3-liter bottle of 2011 Ashley’s Pinot Noir. Not available by retail, the starting bid is $300; the auction will run until Jan. 6.

Other wineries are encouraged to sign on at foodfromthevine@gmail.com.

 

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
January 2015 $623 million
7%
$7,912 million
5%
January 2014 $583 million $7,514 million
     
Direct-to-Consumer Shipments » Month   12 Months  
January 2015 $75 million
-3%
$1,818 million
15%
January 2014 $77 million $1,584 million
     
Winery Job Index » Month   12 Months  
January 2015 259
26%
233
15%
January 2014 205 203
     
 
MORE » Released on 02.13.2015
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • March 2-5
     
    Decouvertes en Vallee du Rhone
     
  • March 4-6
     
    Michigan Wine & Grape Conference
     
  • March 12
     
    Central Coast Insights
     
  • March 13-15
     
    Women of the Vine
     
  • MORE »
 

READER COMMENTS
 
Article: Scurlock joins wine hall of fame »
 
Congratulations David!
Reader: Guest
 
Article: Wineries Cautioned About Internet 'Ads' »
 
I guess my first question would be why is there a three tier system to...
Reader: Guest
 
Article: Wine on the Rocks »
 
Great potential! Mineralities are sought after and can be found in these rock formations with...
Reader: Bruce Coulthard
 
Article: 90% of U.S. Consumers Can Buy Wine Direct »
 
You say that 90% of the consumers can buy wine direct. Really? In most cases...
Reader: Guest
 
Article: Wineries Cautioned About Internet 'Ads' »
 
It is an unfortunate fact that the regulations have no understanding of modern technology and...
Reader: Paul Mabray
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Corporate Counsel
 Santa Rosa, CA
General Administration and
 Skilled Cellar Worker
 Santa Rosa, CA
Winemaking and Production
 Tasting Room Assistant
 Napa, CA
DTC, Tasting Room and Retai
 Tasting Room Lead
 Sonoma, CA
DTC, Tasting Room and Retai
 Inventory Manager
 Sonoma, CA
Winemaking and Production
 Event And Marketing Co...
 Kasota, MN
Sales and Marketing
 Dtc Estate Representat...
 Angwin, CA
Sales and Marketing
 Full-Time Lecturer/Pil...
 San Luis Obispo, CA
Winemaking and Production
 Assistant/Associate Pr...
 San Luis Obispo, CA
Vineyards
 Sales Representative -...
 Windsor, CA
Sales and Marketing
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.