Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
01.07.2014  
 

Beer Isn't Colorado's Only Local Pour

New study shows the impact of wine sales and tourism has tripled since 2005

 
by Linda Jones McKee
 
 
“colorado
 
Impact of Colorado wine industry passes $144 million.
Denver, Colo.—The first time I visited Colorado wineries in the 1980s, I went to all two of them, one outside Colorado Springs and one in Palisades, on the western slope. Today there are 101 bonded and four virtual wineries in the state, according to Wines Vines Analytics, and the economic impact of the industry has multiplied many times. The Colorado Wine Industry Development Board in early December released the results of an economic impact study they had commissioned from Colorado State University’s Department of Agricultural and Resource Economics (DARE). The study was conducted in 2012-13 in order to update a similar study done in 2005.

In just seven years, the economic impact of Colorado wine industry rose from nearly $42 million in 2005 to more than $144 million in 2012. Sales of Colorado wine rose from $11 million in 2005 to more than $28 million in fiscal year 2013, and the number of jobs that wine, wine-related activities (such as wine festivals) and wine tourism supports has increased to 1,665.

The data also shows that Colorado wines are growing in value as well as in volume. The average bottle price for a Colorado wine is now $16.68, up from $12.86 in 2005, and consumers who buy Colorado wines most frequently were most likely to buy wine in the $16-$25 price range.

Two other statistics stand out in the wealth of economic information generated from the impact study. While the Colorado wine industry may not be large by West Coast standards, the state’s wine consumers do like to drink wine. Wine-drinking residents of the state consume approximately 3.1 gallons per capita compared to the national figure of 2.5 gallons per capita. Even more important to the local wine industry, more than 5% of the money Colorado residents spend on wine is for wine made within the state.

According to Tony Wolf, professor of viticulture at Virginia Tech, who wrote about the importance of such statistics to the Virginia wine industry in his December 2013 Viticulture Notes, “We use the data to track and illustrate growth and development trends in the industry to potential new growers, the media and our employers. It’s unlikely, for example, that Virginia Tech’s College of Agriculture and Life Sciences would have recently employed an extension enologist (Molly Kelly), a research/teaching enologist (Amanda Stewart) or previously hired a full-time grape pathologist (Mizuho Nita) had the industry not demonstrated an ability to grow. Similarly, it’s unlikely Virginia Gov. McDonnell would have essentially doubled the funding of the Wine Promotion Fund, administered by the Virginia Wine Board, if hard data on the scale of the industry were not available.”

Doug Caskey, executive director of the Colorado Wine Industry Development Board, told Wines & Vines that the study had some other important uses. “Colorado is known for its beer,” Caskey noted, “and the economic impact study lets the public know we do have a wine industry here as well as beer. The Wine Board is a state agency, and it helps to justify our existence to the state legislature. And also it’s nice to see that all the hard work of Colorado’s vintners and growers is paying off.”

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
September 2014 $575 million
5%
$7,743 million
6%
September 2013 $550 million $7,311 million
     
Direct-to-Consumer Shipments » Month   12 Months  
September 2014 $163 million
16%
$1,708 million
11%
September 2013 $141 million $1,538 million
     
Winery Job Index » Month   12 Months  
September 2014 166
14%
226
18%
September 2013 145 192
     
 
MORE » Released on 10.15.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

Direct To Consumer
Wine Shipping Report
2014
 
Download full report »
 
 

CALENDAR
  • October 26
     
    Pinot on the River
     
  • November 1-2
     
    Temecula Harvest Celebration Barrel Tasting
     
  • November 5
     
    Single Vineyard Night
     
  • November 5-6
     
    Southeastern United Wine & Grape Symposium
     
  • MORE »
 

READER COMMENTS
 
Article: The 'Sideways' Effect »
 
Thank you for this research that confirms what many thought about the pinot noir effect....
Reader: Guest
 
Article: Fine for Volunteer Labor Makes Wineries Wary »
 
This is so incredibly asinine. And my taxes go to help fund these over-reaches? No...
Reader: Philburtonj
 
Article: Paso Winegrowers Back on TTB Track »
 
Unfortunately, they will be named Drought sinkhole #1, #2, #3, etc. Really, 11 different flavor profiles...
Reader: Donn Rutkoff
 
Article: Optimization of limited water resources in irrigated vineyards »
 
Very interesting article! Sap flow monitoring was in the past mostly used for research but...
Reader: Virginie Scoarnec
 
Article: New York OKs Out-of-State Grapes »
 
If the resultant wine, using out of state juice,bears the "American" on the label, I...
Reader: Guest
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Vice President Of Sale...
 Napa, CA
Sales and Marketing
 Nyc Sales Rep
 New York, NY
Sales and Marketing
 Wine & Beer Sales Exec...
 Delaware Beaches, DE
Sales and Marketing
 Owner/General Manager
 Atlanta, GA
DTC, Tasting Room and Retai
 Italian Wine Sales In ...
 New York City, NY
Sales and Marketing
 Regal Pasadena Sales R...
 Los Angeles, CA
Sales and Marketing
 Executive Sous Chef
 Paso Robles, CA
DTC, Tasting Room and Retai
 Outside Sales Rep
 Napa, CA
Sales and Marketing
 Wine And Spirits Consu...
 New York, NY
DTC, Tasting Room and Retai
 Faculty Chair In Wine ...
 Rohnert Park, CA
General Administration and
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.