Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
01.09.2014  
 

Impact of Sonoma Wine Pegged at $13.4 Billion

County vintners group releases findings of new economic report at annual meeting

 
by Andrew Adams
 
 
“sonoma”
 
Source: Sonoma County Winegrowers / Sonoma County Vintners / Stonebridge Research Group
Santa Rosa, Calif.—The wine industry’s economic impact on Sonoma County has nearly doubled since 2005, growing to $13.4 billion.

That’s according to a report commissioned by the Sonoma County Winegrowers and Sonoma County Vintners. The groups shared some key figures prior to the Sonoma County Vintners’ annual meeting earlier today, though the full report won’t be released for a few weeks.

Wine-related tourism generated more than $1.25 billion in 2012, compared to $263 million in 2005—not surprising considering the county has been named the United States’ top destination for wine tourism, said Honore Comfort, executive director for the Sonoma County Vintners.

Other findings in the report by Napa, Calif.-based Stonebridge Research Group found that the industry directly and indirectly supports 54,297 full-time jobs that generate $3.2 billion in total wages. The industry also generates $1.4 billion in local, state and federal taxes as well.

Total retail sales of Sonoma County’s wineries are estimated to have surpassed $3 billion in 2012. The county is home to 755 wineries, according to Wines Vines Analytics.

The latest findings put the total value of the county’s grape crop at $582 million, which is an increase of 35% over the $431 million reported in the 2005 county crop report. The 2005 county crop report put the county’s total vineyard acreage at 57,050 acres, and the same report in 2012 recorded 58,349 bearing vineyard acres. Despite a relatively minor increase in acreage, the county still recorded a significant increase in crop value.

“Pretty impressive,” Comfort said of the findings, which she urged the crowd of vintners attending the meeting to share with the local community and elected officials.

Comfort said the industry’s economic value will help bolster the joint marketing approach the vintners and winegrowers groups have initiated to raise the profile of Sonoma County.

She described some of the marketing plans for 2014, which include tasting events in major domestic markets as well as trade and media tours in key Asian markets. In May, the county’s vintners will embark on an Asian tour that will stop in the Chinese cities of Beijing, Shanghai and Guanngzhou before ending at VinExpo in Hong Kong. “China and Hong Kong continue to be on the lips of everyone in the wine industry in terms of growth,” she said.

The vintners group will take its “Sonoma in the City” program to San Diego and Los Angeles in Southern California this year as well as New York, N.Y.

To help member wineries with their direct-to-consumer sales, Comfort said the group would soon launch a web page that will help consumers find restaurants in their area that carry Sonoma County wines. “It will direct consumers to you and websites and your brands,” she said.

Comfort also announced that the co-chairs of the 2014 Sonoma Wine Country Weekend, the county’s signature charitable auction, will be Jose and Gloria Ferrer, owners of Gloria Ferrer Winery in Sonoma, Calif., and Tom Klein, owner of Rodney Strong Wine Estates in Healdsburg, Calif.

The Sonoma County Winegrowers will hold its annual Dollars & $ense tradeshow and seminar Jan. 15 at the Wells Fargo Center for the Arts.

 

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
July 2015 $603 million
6%
$8,136 million
6%
July 2014 $568 million $7,701 million
     
Direct-to-Consumer Shipments » Month   12 Months  
July 2015 $66 million
9%
$1,906 million
14%
July 2014 $61 million $1,674 million
     
Winery Job Index » Month   12 Months  
July 2015 323
4%
262
18%
July 2014 312 222
     
 
MORE » Released on 08.13.2015
Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • September 6
     
    Harvest Wine Celebration
     
  • September 11-13
     
    Cincinnati Food + Wine Classic
     
  • September 17
     
    Winejobs.com Summit
     
  • September 18
     
    Owning and Operating an Urban Winery or Brewery
     
  • MORE »
 

READER COMMENTS
 
Article: Nielsen Unpacks Package Design »
 
Okay, I'll state the obvious (to anyone with CPG experience) - the Wine Biz is...
Reader: Joel Miller
 
Article: Nielsen Unpacks Package Design »
 
Very interesting reading. Certainly agree with the more indirect approach of evaluating the extent to...
Reader: Roger Brooks
 
Article: Experimental Solution to Pierce's Disease »
 
Congratulations to the team! It is amazing what can be done with biological controls. Keep...
Reader: Bruce Coulthard
 
Article: The Spiciest Wines You Have Ever Tasted »
 
There are some wines from New Mexico are infused with pepper flavors. Also, The Wine...
Reader: Guest
 
Article: Does Red Blotch Affect Wine? »
 
I have a grapevine in my polytunnel in east London which is showing signs of...
Reader: Guest
 
 


2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
   LEARN MORE »
 
   SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Customer Service Ambas...
 Napa, CA
DTC, Tasting Room and Retai
 Wine Educator & Hospit...
 Santa Rosa, CA
DTC, Tasting Room and Retai
 Wine & Beer Sales Rep
 Dallas, TX
DTC, Tasting Room and Retai
 Full Time Retail Wine ...
 New York, NY
DTC, Tasting Room and Retai
 Financial Analyst
 St. Helena, CA
Finance
 Wine Sales Representat...
 New York, NY
Sales and Marketing
 Tasting Room Manager
 Healdsburg, CA
DTC, Tasting Room and Retai
 Territory Sales Rep - ...
 Modesto, CA
Sales and Marketing
 Wine Sales Specialist
 Boulder, CO
DTC, Tasting Room and Retai
 Tasting Room Associate...
 Sebastopol, CA
DTC, Tasting Room and Retai
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.