Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
02.15.2014  
 

Wine Metrics Positive in January

New year brings solid growth in winery job activity and DtC and off-premise sales

 
by Andrew Adams
 
 
Alternative text
 
Bottle prices for nine of the 10 most popular varietals rose in the most recent 12 months.
 

San Rafael, Calif.—A high level of winery hiring activity and robust direct-to-consumer shipments helped the wine industry kick off a new year with a strong start.

 

Off-premise sales also posted a healthy growth rate, as Chardonnay and Cabernet Sauvignon led the channel with more than $1 billion in sales for each.

According to the latest data from Wines Vines Analytics, all of the key wine industry metrics were positive in January with winery hiring activity continuing to lead the way. The Winery Job Index in January grew by 26% over the same period in 2013, according to WineJobs.com. The winemaking jobs index grew by 50% surpassing both the hospitality jobs index, which rose by 34% and the sales and marketing index that grew 17%.

Off-premise sales up 7%
The total value of off-premise sales of domestic wines rose 7% to $7.4 billion in the past 12 months through January. Sales reached $572 million in January alone and that is 7% more than in January 2013.

Bottle prices for nine of the 10 most popular varietals rose in the most recent 12 months. Cabernet Sauvignon took the largest price increase among major varietals in 750ml sizes including domestic and imported table wines, gaining 42 cents per bottle for a new average of $9.66.

DtC shipment volume up, prices down slightly
In the DtC channel, total shipments rose by 13% in value versus January 2013 and volume also rose by 14% to 189,277 cases. It was the best growth in January in the past three years. Total sales grew 8% in the past 12 months, reaching $1.6 billion and totaled $77 million in January alone

The average bottle price in a DtC shipment decreased by 65 cents to $37.37 in the past 12 months. Wines shipped by Sonoma County wineries dropped the most among the geographic regions measured, but the value of Sonoma wines sold still rose. Sonoma bottles decreased $2.13 per bottle to $33.05. The average bottle price drop for Sonoma County wines is largely a result of a limited number of high-volume direct-to-consumer offerings. The region with the most sales, Napa County, saw an 82-cent-per-bottle decline to $56.04.

Flash offers continue to rise
The number of offers for domestic wines by flash resale websites started to pick up as 2013 came to end and kept rising through the start of 2014. Total offers for January came to 542, which was 42% more than January of 2013. The 12-month total also is 3% higher.

A special offer event by the website Wired for Wine accounted for much of the January increase, but even after taking out that site’s 89 offers, the monthly total was still more than in 2013.

If a wine is offered through a flash website, it’s most likely to be a red from California. Red wines accounted for 76% of the 5,561 total offers made in the past 12 months and 76% of those offers were for California wines. Napa and Sonoma counties accounted for 68% of the offers.

Napa County wines had the highest average retail price of $57.89 and the highest flash price of $35.72. Cabernet Sauvignon wines also had the highest average retail price of $63.80 and fetched an average flash price of $39.62, which is the highest of the major varieties.

Syrah had the largest average discount of 42% and an average flash price of $22.03. lash resellers had a total of 247 offers for Syrah in the past 12 months. The major variety with the lowest average flash price was Zinfandel at $20.10.

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
June 2015 $602 million
5%
$8,101 million
6%
June 2014 $571 million $7,676 million
     
Direct-to-Consumer Shipments » Month   12 Months  
June 2015 $92 million
6%
$1,901 million
14%
June 2014 $87 million $1,669 million
     
Winery Job Index » Month   12 Months  
June 2015 366
22%
261
19%
June 2014 300 220
     
 
MORE » Released on 07.15.2015
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • July 20-31
     
    UC Davis, OIV marketing program
     
  • July 30
     
    Seminar on hotel wine sales
     
  • July 31 - August 2
     
    West of West
     
  • August 1
     
    Urban Wine Xperience
     
  • MORE »
 

READER COMMENTS
 
Article: Does Red Blotch Affect Wine? »
 
I have a grapevine in my polytunnel in east London which is showing signs of...
Reader: Guest
 
Article: Central Coast Wine Harvest Begins »
 
Here at Flying Goat Cellars in Lompoc we harvested last week the Bien Nacido Pinot...
Reader: Guest
 
Article: The Spiciest Wines You Have Ever Tasted »
 
I'm curious as to how 'guest' defines wine and their rational for claiming this is...
Reader: Rob McDonald
 
Article: The Spiciest Wines You Have Ever Tasted »
 
This is not wine. This is aromatized drink. Like vermouth.
Reader: Guest
 
Article: Gallo, Barefoot Dominate Off-Premise Sales »
 
If the wines listed make up 80% of the US wine sales I'm proud to...
Reader: Guest
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Hospitality And Events
 Healdsburg, CA
DTC, Tasting Room and Retai
 Harvest/Cellar Worker
 Calistoga, CA
Cellar, Lab and Production
 Warehouse Supervisor
 Stockton, CA
Cellar, Lab and Production
 Cellar Worker
 Sonoma, CA
Cellar, Lab and Production
 Harvest Intern (Lab)
 Yamhill, OR
Cellar, Lab and Production
 Harvest Lab Intern
 Sonoma, CA
Cellar, Lab and Production
 Experienced Wine Sales...
 New York, NY
Sales and Marketing
 Harvest Internship
 Sebastopol, CA
Cellar, Lab and Production
 Harvest Lab Intern
 Healdsburg, CA
Cellar, Lab and Production
 Wine Sales Representat...
 New York, NY
Sales and Marketing
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.