Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
04.28.2014  
 

Wines & Vines to Hold Packaging Conference

Aug. 20 event will focus on winery implementation

 
by Wines & Vines Staff
 
 
“wvpack
 
The Wines & Vines Packaging Conference is planned for Aug. 20 at the former Copia building in Napa.
Napa, Calif.—The inaugural Wines & Vines Packaging Conference is scheduled for Aug. 20 in downtown Napa. The one-day meeting will offer winemakers, winery operations managers, wine marketers and other wine industry professionals an unprecedented opportunity to examine the latest improvements in packaging and discuss how to implement them.

The program will focus on how wineries are capitalizing on new features and products available in glass, labels, printing, closures, capsules and bottle decoration to encourage sales while assuring quality control. Key speakers will include prominent vintners, winemakers, bottling line pros and others who are pushing the envelope away from traditional wine packaging.

Registration includes seven conference sessions, a light breakfast, full lunch and wine reception, all taking place at the spacious event center formerly known as Copia, 500 First St. in Napa. Doors open at 8 a.m. for breakfast service and to allow time for attendees to explore the exhibits of packaging suppliers before conference sessions begin at 9 a.m.

Confirmed speakers include David Pearson, CEO of Opus One, speaking about anti-counterfeiting; John Conover, general manager of Plumpjack Winery and a partner in CADE Winery, speaking about the effects of closures on wine quality and aging, and Greg Kitchens, winemaker for Don Sebastiani & Sons, addressing winemaking adjustments related to packaging. More speakers will be announced soon.

For details about the program and to register, visit winesandvines.com/events/wvpack/, email events@winesandvines.com or call Tina Vierra at (866) 453-9701, ext. 102. Registration is $195.

The new Wines & Vines Packaging Conference grew from the magazine’s successful Wine Anti-Counterfeiting Seminar held in August 2013 (see “Protecting Your Wine—And Your Winery's Reputation”). “After we sold out that event, and saw how much interest the subject tapped, we decided to cover anti-counterfeiting again, while expanding the event’s scope to include other elements of packaging,” said Jim Gordon, editor of Wines & Vines.

“Our take on the subject is to emphasize the technical, how-to aspects of improving a winery’s packaging,” Gordon said. “Packaging starts with the owner or marketing director’s design ideas, and we will present plenty of those, but it’s often the operations people—winemakers, purchasing managers and bottling line managers—who do the heavy lifting on new packaging. We intend the program to serve them really well, too.”

Wines & Vines welcomes the Napa Valley Vintners as a sponsor for its Aug. 20 packaging conference. A discounted registration is available to NVV members through the NVV member relations staff.

The Wines & Vines Packaging Conference will provide a valuable opportunity for packaging manufacturers to exhibit their products and services to a very focused audience. Supplier companies may contact Tina Vierra for more information about exhibit space and related opportunities: events@winesandvines.com or (866) 453-9701, ext. 102.

The University of California, Davis, Graduate School of Management will also present a wine packaging program this spring. Wines & Vines and the Graduate School of Management have partnered to cross promote their complementary wine packaging events this year. The UCD Wine Packaging Strategy program will take place June 3-4 in Davis. It emphasizes branding, design and consumer trends.

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
December 2014 $776 million
3%
$7,866 million
5%
December 2013 $755 million $7,470 million
     
Direct-to-Consumer Shipments » Month   12 Months  
December 2014 $166 million
14%
$1,820 million
15%
December 2013 $145 million $1,576 million
     
Winery Job Index » Month   12 Months  
December 2014 155
27%
229
14%
December 2013 122 200
     
 
MORE » Released on 01.15.2015
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
 

Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • January 27
     
    Wine Market Council Research Conference, New York
     
  • January 27-29
     
    Unified Wine & Grape Symposium
     
  • January 28
     
    Working with Third Party Reviewers
     
  • January 28
     
    Create Your 2015 Event Calendar
     
  • MORE »
 

READER COMMENTS
 
Article: Wine Flash Sales Activity Still Strong »
 
Thanks for the comment. It's a good point. We have added a line to the...
Reader: Jim Gordon
 
Article: Wine Flash Sales Activity Still Strong »
 
The bar chart at the top of this article is misleading. Nowhere in the chart...
Reader: Guest
 
Article: Tasting the Effects of Wine Closures »
 
I am a few months behind on reading so I was happy to see what...
Reader: David Coffaro
 
Article: B.C.'s Higher Markups Worry U.S. Exporters »
 
I suggest that the new mark-up structure worries BC fine wine drinkers as much as...
Reader: Marc Ofthenorth
 
Article: Wine Gadget Dodges Sharks »
 
Good choice to not take the deal. You have a much needed item that wine...
Reader: Guest
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Winery Accountant And ...
 St. Helena, CA
General Administration and
 Store Manager Wine & ...
 Bronx, NY
DTC, Tasting Room and Retai
 Visitor Center Sales A...
 St. Helena, CA
DTC, Tasting Room and Retai
 Gai Bottling Line Oper...
 Willcox, AZ
Winemaking and Production
 Winery Bookeeeper & Bu...
 Newberg, OR
Finance
 Experienced Fine Wine ...
 Ft. Myers, FL
Sales and Marketing
 Wine Sales Associate
 Waltham, MA
DTC, Tasting Room and Retai
 Beer, Wine And Spirits...
 Washington, DC
DTC, Tasting Room and Retai
 Accounts Payable Speci...
 St. Helena, CA
Finance
 Technical Sales & Serv...
 Ukiah, CA
Sales and Marketing
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.