Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
07.15.2014  
 

DtC Shipments Strong Despite Seasonal Slump

Caymus is top-selling brand off-premise among wines priced $40 and up

 
by Andrew Adams
 
 
wines vines analytics
 

San Rafael, Calif.—Even while overall shipments declined with the start of the hot days of summer, the total value of direct-to-consumer shipments in June still came in 17% higher than last year.

Total shipments in the past 12 months reached $1.67 billion in value, an 11% increase over the same period in 2013. The positive growth in the DtC segment was matched with solid growth in the off-premise channel and dramatic growth in hiring activity, according to the latest batch of Wine Industry Metrics by Wines Vines Analytics.

Top brands at $40 plus
After looking last month at the top-selling brands priced $20 and higher, the June metrics report focused on domestic wines priced $40 and higher per bottle. The attached table, based on IRI off-premise data, ranks the top 20 brands in this price range based on sales figures for the 12 months ending June 1.

Seventeen of the 20 brands are based in the Napa Valley, including the No. 1 brand in this price range: Caymus Vineyards. Caymus sold $6 million worth of mostly Cabernet Sauvignon in the hundreds of U.S. food, drug, liquor, club and convenience stores monitored by IRI, the Chicago, Ill.-based market-research firm. The volume of Caymus wine sold was 6,545 cases, and the average price was $76.57 per bottle.

In second place and $2 million behind was Stag’s Leap Wine Cellars of Napa Valley. In third place was Sonoma County’s Jordan Vineyard & Winery with $3.8 million in sales and the largest case volume among the 20 brands: 7,382. The top three brands mentioned are the only ones that also made last month’s ranking of $20-plus brands.

“wines
 

Examining the brands by their most valuable varietals or types, 17 of the top 20 get their sales largely from Cabernet Sauvignon or Bordeaux-style blends. The exceptions are two California brands known for their Pinot Noir: Flowers Vineyard & Winery from the Sonoma Coast and Goldeneye Winery from Mendocino County. One, Paraduxx, makes mostly red wines from an unusual combination of Zinfandel, Cabernet Sauvignon and other grape varieties.

Opus One was the leader in terms of average price per bottle at $203.42, up $4.15 from a year earlier. Joseph Phelps’ Insignia took a price increase of $14.48 for the year and had the second-highest bottle price at $172.43.

Off-premise sales for all domestic table wine and sparkling wine in June were up 5% over the previous year to $562 million. Sales in the past 12 months grew to $7.5 billion, which is 6% more than in 2013.

Winejobs index up from last year
Almost all of the indexes for winery jobs in June were up over last year, reported Winejobs.com. The hospitality job index was 57% higher this year than in 2013 and the winemaking index was 41% higher.

The overall index dropped slightly compared to May but was still up 34% over June of 2013. While the sales and marketing index dropped 18% compared to June 2013, the index is up slightly over May when it made a precipitous drop against the previous year.

 

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
March 2015 $622 million
7%
$7,995 million
5%
March 2014 $582 million $7,588 million
     
Direct-to-Consumer Shipments » Month   12 Months  
March 2015 $252 million
19%
$1,863 million
14%
March 2014 $213 million $1,634 million
     
Winery Job Index » Month   12 Months  
March 2015 356
22%
243
16%
March 2014 292 210
     
 
MORE » Released on 04.15.2015
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • April 21
     
    Ahead of the Curve
     
  • April 25
     
    Vineyard Mechanization Workshop
     
  • April 25-26
     
    Vineyard to Vintner in Stags Leap
     
  • April 25-27
     
    World Wine Meetings America
     
  • MORE »
 

READER COMMENTS
 
Article: Bedroom Communities Seek Vineyard AVA »
 
Why not just bottle under a vineyard designation? The bond will have a city or...
Reader: Guest
 
Article: Is Organic Grape Growing Possible in the East? »
 
FWIW, We make a few wines from a certified Organic vineyard growing cabernet franc, merlot,...
Reader: southoldfc
 
Article: Specialty Tanks Encourage Oak Extraction »
 
According to the manufacturer, the logs are made through compression and not with a binding...
Reader: Andrew Adams
 
Article: Specialty Tanks Encourage Oak Extraction »
 
What is the bonding agent of the Pressed Oak Logs?
Reader: Guest
 
Article: Is Organic Grape Growing Possible in the East? »
 
Some Long Island, NY, vineyard farmers are already using nearly organic methods. They have worked...
Reader: envcat
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Assistant Winemaker
 St. Helena, CA
Winemaker/Enologist
 Integration Programmer
 Santa Rosa, CA
General Administration and
 Seasonal Grape Sampler
 Yountville, CA
Vineyards
 Marketing Events Coord...
 Newberg, OR
DTC, Tasting Room and Retai
 Direct Marketing Assoc...
 Glen Ellen, CA
Sales and Marketing
 Dtc And Tasting Room L...
 Healdsburg, CA
DTC, Tasting Room and Retai
 Wine Cellar Worker Ii
 Napa, CA
Cellar, Lab and Production
 Wine Club Coordinator
 St. Helena, CA
DTC, Tasting Room and Retai
 Lab Tech
 Forestville, CA
Cellar, Lab and Production
 Vineyard Manager
 Napa Valley, CA
Vineyards
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.