Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
07.15.2014  
 

DtC Shipments Strong Despite Seasonal Slump

Caymus is top-selling brand off-premise among wines priced $40 and up

 
by Andrew Adams
 
 
wines vines analytics
 

San Rafael, Calif.—Even while overall shipments declined with the start of the hot days of summer, the total value of direct-to-consumer shipments in June still came in 17% higher than last year.

Total shipments in the past 12 months reached $1.67 billion in value, an 11% increase over the same period in 2013. The positive growth in the DtC segment was matched with solid growth in the off-premise channel and dramatic growth in hiring activity, according to the latest batch of Wine Industry Metrics by Wines Vines Analytics.

Top brands at $40 plus
After looking last month at the top-selling brands priced $20 and higher, the June metrics report focused on domestic wines priced $40 and higher per bottle. The attached table, based on IRI off-premise data, ranks the top 20 brands in this price range based on sales figures for the 12 months ending June 1.

Seventeen of the 20 brands are based in the Napa Valley, including the No. 1 brand in this price range: Caymus Vineyards. Caymus sold $6 million worth of mostly Cabernet Sauvignon in the hundreds of U.S. food, drug, liquor, club and convenience stores monitored by IRI, the Chicago, Ill.-based market-research firm. The volume of Caymus wine sold was 6,545 cases, and the average price was $76.57 per bottle.

In second place and $2 million behind was Stag’s Leap Wine Cellars of Napa Valley. In third place was Sonoma County’s Jordan Vineyard & Winery with $3.8 million in sales and the largest case volume among the 20 brands: 7,382. The top three brands mentioned are the only ones that also made last month’s ranking of $20-plus brands.

“wines
 

Examining the brands by their most valuable varietals or types, 17 of the top 20 get their sales largely from Cabernet Sauvignon or Bordeaux-style blends. The exceptions are two California brands known for their Pinot Noir: Flowers Vineyard & Winery from the Sonoma Coast and Goldeneye Winery from Mendocino County. One, Paraduxx, makes mostly red wines from an unusual combination of Zinfandel, Cabernet Sauvignon and other grape varieties.

Opus One was the leader in terms of average price per bottle at $203.42, up $4.15 from a year earlier. Joseph Phelps’ Insignia took a price increase of $14.48 for the year and had the second-highest bottle price at $172.43.

Off-premise sales for all domestic table wine and sparkling wine in June were up 5% over the previous year to $562 million. Sales in the past 12 months grew to $7.5 billion, which is 6% more than in 2013.

Winejobs index up from last year
Almost all of the indexes for winery jobs in June were up over last year, reported Winejobs.com. The hospitality job index was 57% higher this year than in 2013 and the winemaking index was 41% higher.

The overall index dropped slightly compared to May but was still up 34% over June of 2013. While the sales and marketing index dropped 18% compared to June 2013, the index is up slightly over May when it made a precipitous drop against the previous year.

 

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
August 2014 $558 million
5%
$7,613 million
6%
August 2013 $531 million $7,167 million
     
Direct-to-Consumer Shipments » Month   12 Months  
August 2014 $78 million
17%
$1,686 million
10%
August 2013 $67 million $1,530 million
     
Winery Job Index » Month   12 Months  
August 2014 218
12%
224
19%
August 2013 194 189
     
 
MORE » Released on 09.15.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

Direct To Consumer
Wine Shipping Report
2014
 
Download full report »
 
 

CALENDAR
  • September 18-21
     
    Euphoria
     
  • September 22-23
     
    Wine Industry Financial Symposium
     
  • September 23-24
     
    Experimental Design and Chemometrics for Chemists
     
  • September 27
     
    Red Mountain AVA Block Party
     
  • MORE »
 

READER COMMENTS
 
Article: Financial Impact of Napa Quake Rising »
 
I still think the numbers are low and don't include legal fees. Section 165 was...
Reader: Guest
 
Article: Tasting the Effects of Wine Closures »
 
In addition to oxidation of somee of the SO2, post-bottling chemical changes are a continuation...
Reader: Guest
 
Article: Tasting the Effects of Wine Closures »
 
I agree with the 14:46 post. I have switched to screwcap on most of my...
Reader: Chris Baker
 
Article: Tasting the Effects of Wine Closures »
 
What I have found in the past between the type of closures is this. A)...
Reader: Guest
 
Article: Tasting the Effects of Wine Closures »
 
What about glass closures (vinolok)? I always see this debate going on and glass is...
Reader: Guest
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2014 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Area Manager
 San Francisco, CA
Sales and Marketing
 Sales Professional (On...
 Redding, CA
Sales and Marketing
 Account Director
 New York, NY
Sales and Marketing
 On And Off-Premise Sal...
 New York, NY
Sales and Marketing
 Qc Lead Technician
 Hopland, CA
Winemaking and Production
 Sr. Design Manager
 Novato, CA
Sales and Marketing
 Independent Wine Sales...
 West Los Angeles, CA
Sales and Marketing
 Bottling Line Mechanic
 Geyserville, CA
General Administration and
 Hospitality Assistant
 Healdsburg, CA
DTC, Tasting Room and Retai
 Hospitality Rep./Lead ...
 Napa, CA
DTC, Tasting Room and Retai
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.