Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
07.16.2014  
 

Coppola Winery's Asimont Is ASEV President

Enology and viticulture association hopes to engage more industry members

 
by Jane Firstenfeld
 
 
“lise
 
Newly appointed ASEV president is director of grower relations at Francis Ford Coppola Winery.

Davis, Calif.—After eight years on the board of the American Society for Enology and Viticulture (ASEV), Lise (pronounced “lease”) Asimont was confirmed as president of the 12-member board. She succeeds Dr. James Kennedy of California State University, Fresno.

Asimont is director of grower relations at Francis Ford Coppola Winery in Geyserville, Calif., overseeing 60 acres of estate vineyards and 123 contract growers in coastal counties, El Dorado County and Lodi, Calif.

A day after ASEV announced her election, Wines & Vines interviewed Asimont while she was out inspecting a vineyard. She spoke about how the venerable organization, formed in 1950, hopes to help alter perceptions and focus more on practical information for industry members, in contrast to its recent concentration on academic research.

Although there was no campaigning involved in the election process, which was virtually predetermined when Asimont was appointed second vice president two years ago, she admitted that it was “nerve wracking” to wait outside the room while the board ratified the results.

“As a baby viticulturist at University of California, Davis, professor (and now fellow board member) Andy Walker raised me to know that there’s no greater thing of importance than to be on the ASEV board. To be president is definitely a bucket-list item,” she said.

Laden with big names from the academic world and the wine industry, the ASEV board is a powerful force, Asimont said. “It’s cohesive and collaborative. Because I’m a farmer working in the industry, I’m working to refocus back on the industry. We want to disseminate our great research information” for practical industry application.

“My mission as president is to convince the industry and extension to participate,” Asimont said. “Come back to us!”

Walker, Asimont’s UC Davis mentor, is ASEV’s technical program director, and he is already working toward the annual meeting next summer in Portland, Ore. (A call for abstracts will be issued soon.)

Asimont expects that the program will include both exciting research results and afternoon programming specifically designed for the industry. “We’ve already got a boatload of material” to work with, she said. “I’m industry-driven. We’ll have 20% research; the other 80% will explain how we use the information.”

Practical experience
Asimont has been at Coppola since 2006; sourcing grapes for the winery’s 1.2 million-case production is a huge task. “Although I’d like to take the credit, I have a killer team,” she acknowledged. With three viticulturists covering North Coast vineyards and another in the Central Coast, “We work closely with all our growers. We prune all the way to harvest.” Asimont’s own hands-on experience allows her to walk into a vineyard “and see all the problems,” she said.

Asimont’s team has been a leader in using the Adams-Harbertson phenolics assay to analyze grapes, must and wine and share the results with growers. She co-authored an article in the October 2010 issue of Wines & Vines about this practice.

The work doesn’t stop after harvest. “Our team is proud of our grower-feedback program. We sit down with each grower individually. We let them taste our goal wine for their grapes: That’s been a real success,” Asimont explained.

“It’s interesting when you explain your intentions for their crop. It becomes so much more obvious,” to all parties, she said. “What it does is create a conversation between the growers and us. It takes away antagonism, and makes it a true partnership. We’d be nowhere without our growers.”

 

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
February 2015 $643 million
7%
$7,954 million
5%
February 2014 $601 million $7,560 million
     
Direct-to-Consumer Shipments » Month   12 Months  
February 2015 $132 million
4%
$1,823 million
14%
February 2014 $126 million $1,598 million
     
Winery Job Index » Month   12 Months  
February 2015 275
26%
238
16%
February 2014 219 206
     
 
MORE » Released on 03.13.2015
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • March 26-29
     
    Taste Washington
     
  • March 27-28
     
    Rhone Rangers Grand Tasting
     
  • March 27-29
     
    Garagiste Festival
     
  • March 31
     
    Wine Market Council Consumer Research Conference
     
  • MORE »
 

READER COMMENTS
 
Article: Is Organic Grape Growing Possible in the East? »
 
Some Long Island, NY, vineyard farmers are already using nearly organic methods. They have worked...
Reader: envcat
 
Article: Loosening AVA Regulations »
 
When I see 'Napa Valley'on a wine label, it doesn't only suggest the flavors I...
Reader: Guest
 
Article: Loosening AVA Regulations »
 
I should be able to live in MA, buy Napa, CA grapes, truck them across...
Reader: Guest
 
Article: The Stark Disparity in Critical Tastes »
 
The disparity is all well and good for consumers. More opinions and a kind of...
Reader: Guest
 
Article: Commercial Teaching Winery for the Midwest »
 
Please visit www.lakemichigancollege.edu/wine for more information about the program.
Reader: Guest
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 North Central Regional...
 Chicago, Detroit, IL
Sales and Marketing
 District Sales Manager...
 Tampa, Ft. Lauderdale, FL
Sales and Marketing
 Wine Sales Representat...
 Manhattan, NY
Sales and Marketing
 Visitor Center Busser/...
 Rutherford, CA
DTC, Tasting Room and Retai
 Assistant Winemaker
 Los Olivos, CA
Winemaker/Enologist
 Retail Wine And Liquor...
 Nyc, NY
DTC, Tasting Room and Retai
 Spirits Specialist, Ce...
 Glen Allen, VA
Sales and Marketing
 Wine Educator
 Rutherford, CA
DTC, Tasting Room and Retai
 Hospitality Support St...
 Rutherford, CA
DTC, Tasting Room and Retai
 Marketing Manager
 Santa Maria, CA
Sales and Marketing
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.