Reaching Markets in the Far East
Thousands of buyers expected at Hong Kong International Wine & Spirits Fair
The 2013 fair boasted more than 1,000 exhibitors and 20,000 trade buyers during the three-day event held at the Hong Kong Convention and Exhibition Centre. The same year, Hong Kong posted wine imports valued at more than $1 billion. California exported $78 million worth of wine to Hong Kong in 2013, according to Wine Institute.
Hong Kong represents a jumping-off point for many North American wine companies interested in entering the Asian market due to the common language and Western-influenced culture. As Wines & Vines reported in 2013, the growing middle class in mainland China is the next frontier for wine following government crackdowns on excess spending. California exported $77 million worth of wine to mainland China in 2013.
The air also offers Westerners a chance to experience wine the way Chinese do. “It doesn’t matter what they match with. If they are happy, they continue, and that’s enough,” Li Demei, vice-general secretary of the Chinese Wine Association told Wines & Vines.
Who attends the fair?
Representatives for importers serving other Asian countries make a point of attending the Hong Kong Wine & Spirits Fair every year. According to figures from Wine Institute, in 2013 California exported $101.6 million worth of wine to Japan, $18.3 million to South Korea, $12.7 million to Vietnam and $9.1 million to Thailand.
Confirmed attendees from North America include the New York Wine & Grape Foundation, Pelee Island Winery of Ontario and Coastal Black Estate Winery from British Columbia, among others.
For more information about the Hong Kong International Wine & Spirits Fair, visit hktdc.com/fair/hkwinefair-en.