Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
08.19.2014  
 

Mining Wine Labels Online

LabelVision accesses a wealth of valuable data

 
by Jane Firstenfeld
 
 
shipcompliant labelsmart
 
LabelVision provides searchable information and photos of every alcoholic beverage label approved by TTB since 2000.
 Boulder, Colo.—Earlier this month ShipCompliant, the Boulder-based company known for its direct-to-consumer compliance tools for wineries, released a new product. LabelVision provides searchable information and photos of every alcoholic beverage label approved by the federal government since 2000.

 

Wines & Vines took an extended test drive in LabelVision and found too much information to digest in a single sitting. For example, since 2000 the Department of the Treasury’s Alcohol and Tobacco Tax and Trade Bureau (TTB) has approved 1,103,623 wine labels for U.S. sales from all over the world. If nothing else, this is evidence that the worldwide wine industry is a complex category. By contrast, spirits labels numbered 92,478; malt beverages 104,439.

Researchers can easily refine the data, drilling down by year(s), months or days. Figures from the past year show a similar pattern: wine labels, 94,116; spirits, 9,247, and malt beverages, 14,810. Identifying trends is one useful aspect of LabelVision.

Refining search results is not limited to dates. Choose a category (wine) and then select your target: brands, company, fanciful names, origin, varietals, appellations or class types. Each category provides numbers and then shows all the labels within it.

Since even a single year will probably yield hundreds of labels in any given category, searchers can also get more specific. For instance, although the notorious and once wildly popular critter brands have supposedly dwindled in recent years, contenders continue to apply.

In the past year 17 brands featured verbiage or imagery related in some way to the word “duck.”

Who will use it?
Tom Wark, who issued the invitation for the test drive, has been handling ShipCompliant’s media relations for the past four years. A longtime, vocal proponent of the DTC movement, he analyzes and writes compliance material for the company.

Since LabelVision just launched, he could not provide figures about early adopters. Wark said the major market would most likely be attorneys charged with protecting brands and trademarks. “The litigious can do all the research and get ahead of the curve to protect their clients,” he said.

Because all the labels are shown online, Wark believes that packaging designers are another likely subscriber category. They can search similar names to see what the competition has done—either to draw inspiration or to identify clichés. Because the labels are reproduced, they can also pinpoint changes in label and bottle printing.

Trend trackers of every ilk can see what’s happening, in almost real time. How has Moscato grown in recent years? What happened with Pinot Noir and Merlot post-“Sideways?”

Addictive as a game
As endless as the Internet itself, for data geeks, LabelVision can be as addictive as a favorite online game. But it comes at a cost.

According to Wark, the list price is $700 per month. For a yet-to-be-determined period though, early bird pricing of $500 per month is available. And current ShipCompliant clients can add the service at the special early bird price of $300 per month.

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
August 2014 $558 million
5%
$7,613 million
6%
August 2013 $531 million $7,167 million
     
Direct-to-Consumer Shipments » Month   12 Months  
August 2014 $78 million
17%
$1,686 million
10%
August 2013 $67 million $1,530 million
     
Winery Job Index » Month   12 Months  
August 2014 218
12%
224
19%
August 2013 194 189
     
 
MORE » Released on 09.15.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

Direct To Consumer
Wine Shipping Report
2014
 
Download full report »
 
 

CALENDAR
  • September 18-21
     
    Euphoria
     
  • September 22-23
     
    Wine Industry Financial Symposium
     
  • September 23-24
     
    Experimental Design and Chemometrics for Chemists
     
  • September 27
     
    Red Mountain AVA Block Party
     
  • MORE »
 

READER COMMENTS
 
Article: New York OKs Out-of-State Grapes »
 
If the resultant wine, using out of state juice,bears the "American" on the label, I...
Reader: Guest
 
Article: Financial Impact of Napa Quake Rising »
 
I still think the numbers are low and don't include legal fees. Section 165 was...
Reader: Guest
 
Article: Tasting the Effects of Wine Closures »
 
In addition to oxidation of somee of the SO2, post-bottling chemical changes are a continuation...
Reader: Guest
 
Article: Tasting the Effects of Wine Closures »
 
I agree with the 14:46 post. I have switched to screwcap on most of my...
Reader: Chris Baker
 
Article: Tasting the Effects of Wine Closures »
 
What I have found in the past between the type of closures is this. A)...
Reader: Guest
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2014 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Cellar Worker
 Santa Rosa, CA
Winemaking and Production
 Wine Steward/Merchandi...
 San Jose, CA
Sales and Marketing
 Pt - Tasting Room Asso...
 Newberg, OR
DTC, Tasting Room and Retai
 Sales Representatives
 North And South, CA
Sales and Marketing
 Tasting Room Host
 Carmel Valley, CA
DTC, Tasting Room and Retai
 Retail Sales & Hospita...
 Healdsburg, CA
DTC, Tasting Room and Retai
 Administrative Assista...
 Benicia, CA
General Administration and
 Brand Ambassador
 Buellton, CA
Sales and Marketing
 Hospitality Representa...
 Napa, CA
DTC, Tasting Room and Retai
 Brand Ambassador-Champ...
 Miami, FL
Sales and Marketing
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.