Top 20 Off-Premise Brands
U.S. wine sales total more than $2.5 billion during first month of 2016
January DtC shipments increased 15% over the previous year, and off-premise sales grew by 10%. All of the wine sales metrics exhibited positive growth in the past 12 months, according to the latest report by Wines Vines Analytics.
This month’s report also included the top 20 table wine brands in the off-premise sector. E. & J. Gallo Winery’s Barefoot brand remains at the top spot with sales of $656 million in the past 52 weeks. Since Wines & Vines last reported on the top 20 seven months ago, Woodbridge by Robert Mondavi replaced Franzia at the No. 3 spot, Chateau Ste. Michelle moved to No. 7, and Liberty Creek joined the list at No. 20. Gallo and Constellation Brands Inc. accounted for half of the brands on the list.
Total wine sales increase
According to the market research firm BW166, which is Wines Vines Analytics’ newest partner in producing the Wine Industry Metrics, U.S. consumer spending on wine increased 2% to $2.53 billion in January and increased 2% to $37.8 billion for the past 12 months. Import wine sales increased by 4.1% to $16.64 million during the past 12 months.
January off-premise wine sales increased by 10%, which is the highest growth during a four-week period in the past 23 months. The market-research firm IRI also reported that the 12-month total of off-premise wine sales reached $8.54 billion, which is 7% more than last year. Case volume of domestic wine in January rose by 7% from January 2015. Sparkling wine volume grew by 14% and accounted for 8% of domestic cases sold.
Direct-to-consumer (DtC) shipments enjoyed a robust 15% increase, but that was from a small base as January is typically one of the slowest months for DtC sales. Total shipment value reached $86 million by value and volume of 224,062 9-liter case equivalents, according to data by Wines Vines Analytics and ShipCompliant.
Hiring activity declines
Winery hiring activity was the only metric that declined in January. Based on the Winery Job Index produced by Winejobs.com, total winery hiring decreased by 5% during the past month. The indexes for the three sub-categories (winemaking, sales and marketing and hospitality) all declined as well. The sales and marketing and winemaking indexes both fell by 8% compared to last year. The index for the past 12 months, however, was still 16% more than last year.
Flash offers and winery database
For the third straight month, the monthly total of flash offers for domestic wines was less than at the same point during the previous year. All of the major flash reseller websites had a relatively quiet start to 2016, and January’s 418 offers is the lowest total since October 2014.
The number of U.S. wineries that have been involved with flash sites also has declined slightly in the past year. Of the 8,702 wineries in the United States, 1,023 (or 12%) had at least one wine offered on a flash website in the past 12 months. During the same time in 2015, 13% of all U.S. wineries had a wine on a flash website.
Wines Vines Analytics database of wineries is showing a count of 8,702, which is an increase of 415 more than last year (5% growth). California accounts for 88% of all wineries followed by Washington (718), Oregon (689), New York (367) and Texas (228).