Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
03.28.2007  
 

Two Brands Stall Calistoga AVA

Supportive Napa vintners press for approval in D.C.

 
by Paul Franson
 
 
Washington, D.C. -- Vintners from Napa Valley met with representatives of the Alcohol and Tobacco Tax and Trade Bureau (TTB) at the Department of Treasury last week in Washington, D.C., to try to break loose the long-pending application for an American Viticultural Area for Calistoga, but they don't report much progress. "They're not tipping their hand," said Tom Shelton, president of Joseph Phelps Vineyards, who met with the bureaucrats.

Calistoga, the last remaining major part of Napa Valley without its own AVA, applied in October 2004, and the well-recognized area would seem a natural for speedy approval. The problem is two lifestyle wineries that use "Calistoga" in their brand names yet aren't based there and don't use the 75% of local grapes that would be required.

By current law, wineries can't use misleading place names; those established before 1986 are grandfathered in.

One of the nonconforming wineries is Calistoga Cellars, established about 10 years ago and owned by Calistoga Partners, LLP, whose managing partner is Robert L. Young and winery managing partner is Roger B. Louer of St. Helena. It was formerly based in Calistoga but uses less than 50% Calistoga fruit (most is from other parts of Napa Valley).

The partnership recently sold its Calistoga property, including the winery and 32 acres, including 11 acres of vines, to vintner Nils Venge of Saddelback Cellars, and has moved to Mendocino County where it is making the wine at McNab Ranch near Ukiah.

The other nonconforming winery is Calistoga Estates, which was formed by managing director Marvin Stirman, a Washington, D.C., wine retailer. It makes its wine at Adler Fels Winery in Santa Rosa, Sonoma County, and has no apparent connection to Calistoga other than the name, although Stirman has 28 investors who are converting a building they've bought in Calistoga into a hospitality center for owners and trade visitors. Calistoga Estates started making wine in 2006, after the application for the Calistoga AVA was filed. The wine is marketed by Wimbledon Wine Co, Inc.

Bo Barrett of Chateau Montelena Winery has spearheaded the effort to establish the Calistoga AVA, and complains that the TTB seems more concerned with protecting the equity of those two brands than protecting the wineries and vineyards in Calistoga or consumers from misleading labels. He has tried to line up sources of grapes in Calistoga so the offending wineries can comply with requirements.

The Napa Valley Vintners fear the issue compromises the whole AVA system and protection of names it has fought to maintain, including preventing Bronco Wine Company from using the "Napa Ridge" name on wines that don't contain mostly Napa grapes.

Barrett says he suspects the government wants him to change the application to "Calistoga District" or some other name to end the conflict, but he points out the term has been widely recognized for more than 130 years. He suspects political connections may be holding up the approval.
SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
March 2013 $546 million
5%
$6,988 million
7%
March 2014 $572 million $7,451 million
     
Direct-to-Consumer Shipments » Month   12 Months  
March 2013 $177 million
20%
$1,483 million
10%
March 2014 $213 million $1,634 million
     
Winery Job Index » Month   12 Months  
March 2013 253
15%
166
27%
March 2014 292 210
     
 
MORE » Released on 04.14.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

Direct To Consumer
Wine Shipping Report
2014
 
Download full report »
 
 

CALENDAR
  • April 17
     
    SSU Spring Business Mixer
     
  • April 17
     
    Temecula Grape Day Conference
     
  • April 18
     
    WineFlavor 101B: Nitrogen Management from Vine to Wine
     
  • April 19
     
    Appellation St. Helena food pairing competition
     
  • MORE »
 

READER COMMENTS
 
Article: Starbucks Expands Wine Sales to More Cities »
 
Pretty amazing that the 1st wines chosen are from Argentina, Italy, and New Zealand! I...
Reader: Jacques Brix
 
Article: Starbucks Expands Wine Sales to More Cities »
 
Given Starbucks commitment to sustainability and global responsibility, I expect this move could be a...
Reader: Guest
 
Article: What to Do About Red Blotch »
 
There is NO correlation with planting density. Also FPS is working on the problem. New...
Reader: Guest
 
Article: Premiere Wine Auction Nets $5.9 million »
 
Thanks for letting us know Janet, we've updated the story. Cheers
Reader: Andrew Adams
 
Article: Will Barrels Go the Way of Floppy Disks? »
 
Fun piece. Particularly enjoyed the three clearly superior attributes of standard barrels, including looking cool...
Reader: Tom Gable
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2014 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Wine Sales
 Portland, OR
Sales and Marketing
 Compliance - Winery/Im...
 Sonoma County, CA
General Administration and
 Sales Associate
 New York, NY
DTC, Tasting Room and Retai
 Wholesale French Wine ...
 New York City, NY
Sales and Marketing
 Bar Back
 Santa Rosa, CA
General Administration and
 Bar Back
 Glen Ellen, CA
General Administration and
 No Ca District Manager
 Sfo Metro, CA
Sales and Marketing
 Tasting Room Sales Ass...
 Yountville, CA
DTC, Tasting Room and Retai
 Concierge/Guest Relati...
 St. Helena, CA
DTC, Tasting Room and Retai
 Seasonal Cellar, Lab &...
 Santa Rosa, CA
Winemaking and Production
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.