Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
03.28.2007  
 

Two Brands Stall Calistoga AVA

Supportive Napa vintners press for approval in D.C.

 
by Paul Franson
 
 
Washington, D.C. -- Vintners from Napa Valley met with representatives of the Alcohol and Tobacco Tax and Trade Bureau (TTB) at the Department of Treasury last week in Washington, D.C., to try to break loose the long-pending application for an American Viticultural Area for Calistoga, but they don't report much progress. "They're not tipping their hand," said Tom Shelton, president of Joseph Phelps Vineyards, who met with the bureaucrats.

Calistoga, the last remaining major part of Napa Valley without its own AVA, applied in October 2004, and the well-recognized area would seem a natural for speedy approval. The problem is two lifestyle wineries that use "Calistoga" in their brand names yet aren't based there and don't use the 75% of local grapes that would be required.

By current law, wineries can't use misleading place names; those established before 1986 are grandfathered in.

One of the nonconforming wineries is Calistoga Cellars, established about 10 years ago and owned by Calistoga Partners, LLP, whose managing partner is Robert L. Young and winery managing partner is Roger B. Louer of St. Helena. It was formerly based in Calistoga but uses less than 50% Calistoga fruit (most is from other parts of Napa Valley).

The partnership recently sold its Calistoga property, including the winery and 32 acres, including 11 acres of vines, to vintner Nils Venge of Saddelback Cellars, and has moved to Mendocino County where it is making the wine at McNab Ranch near Ukiah.

The other nonconforming winery is Calistoga Estates, which was formed by managing director Marvin Stirman, a Washington, D.C., wine retailer. It makes its wine at Adler Fels Winery in Santa Rosa, Sonoma County, and has no apparent connection to Calistoga other than the name, although Stirman has 28 investors who are converting a building they've bought in Calistoga into a hospitality center for owners and trade visitors. Calistoga Estates started making wine in 2006, after the application for the Calistoga AVA was filed. The wine is marketed by Wimbledon Wine Co, Inc.

Bo Barrett of Chateau Montelena Winery has spearheaded the effort to establish the Calistoga AVA, and complains that the TTB seems more concerned with protecting the equity of those two brands than protecting the wineries and vineyards in Calistoga or consumers from misleading labels. He has tried to line up sources of grapes in Calistoga so the offending wineries can comply with requirements.

The Napa Valley Vintners fear the issue compromises the whole AVA system and protection of names it has fought to maintain, including preventing Bronco Wine Company from using the "Napa Ridge" name on wines that don't contain mostly Napa grapes.

Barrett says he suspects the government wants him to change the application to "Calistoga District" or some other name to end the conflict, but he points out the term has been widely recognized for more than 130 years. He suspects political connections may be holding up the approval.
SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
June 2014 $562 million
5%
$7,549 million
6%
June 2013 $535 million $7,094 million
     
Direct-to-Consumer Shipments » Month   12 Months  
June 2014 $87 million
17%
$1,669 million
11%
June 2013 $74 million $1,510 million
     
Winery Job Index » Month   12 Months  
June 2014 300
34%
220
21%
June 2013 224 182
     
 
MORE » Released on 07.15.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Wines & Vines
Packaging Conference
 
Learn More »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

Direct To Consumer
Wine Shipping Report
2014
 
Download full report »
 
 

CALENDAR
  • July 24
     
    Fresno Food Expo
     
  • July 24-27
     
    Taste our Terroir
     
  • July 25-27
     
    International Pinot Noir Celebration
     
  • July 26
     
    Introduction to Wine Analysis
     
  • MORE »
 

READER COMMENTS
 
Article: Wineries May Lose Internet Domain Dispute »
 
All these arguments could be levied by any industry associated with any gTLD, new or...
Reader: Doug Barnett
 
Article: Wineries May Lose Internet Domain Dispute »
 
Do brands get hijacked now? Even though .wine does not yet exist, are there false...
Reader: Larry Chandler
 
Article: Resistant Weeds Threaten Vineyards »
 
Roundup is not benign. It does not always break down in a day or two...
Reader: Robert Rex
 
Article: Resistant Weeds Threaten Vineyards »
 
Mitigating water use in the vineyard in the first place is also an applicable tactic....
Reader: Guest
 
Article: Resistant Weeds Threaten Vineyards »
 
Having managed vineyards that have used both approaches, I would say that a diverse approach...
Reader: Guest
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2014 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Wine Educator
 Glen Ellen, CA
DTC, Tasting Room and Retai
 Pacific Northwest Sale...
 Seattle, WA
Sales and Marketing
 Harvest Help Willamett...
 Sherwood, OR
Winemaking and Production
 Supply Chain Customer ...
 Toronto, ON
General Administration and
 Staff Accountant
 Napa, CA
Finance
 Southern California Sa...
 Southern Ca, CA
Sales and Marketing
 Finance Manager, Repor...
 Napa, CA
Finance
 Wine Technicians
 Napa, CA
Winemaking and Production
 Controller & Financial...
 Napa, CA
Finance
 Vip Coordinator
 Santa Barbara County, CA
DTC, Tasting Room and Retai
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.