Wines & Vines Home
   
SUBSCRIBER LOGIN ID:   Password:  
Where do I find this?
 
Latest news headlinesFeature articles from our editorial staffsThought-provoking commentaryNews this monthIndustry events and learning opportunitiesPrint Edition of Wines & VinesSubscribe to Vines & Vines magazine or order our productsDirectory and Buyers GuideAdvertise with Wines & Vines Online Marketing System (OMS)
WINE INDUSTRY NEWS HEADLINES 02.09.2010
READER COMMENTS
 
Article: Grapegrowers in Fighting Form »
 
I wonder how many of these folks who are singing the blues about budget cuts...
Reader: MrGoat
 
Article: Winemaker Launches Free Calculator »
 
It's like the www.vinoenology.com web site with less calculators, but thanks again for that news!...
Reader: Winemaker
 
Article: Hanzell and ML 34 »
 
What a tremendous delight to read this lovely article by Mr. Ingraham! We are all...
Reader: JAS
 
Article: Tasting Room Reservation Systems Joust »
 
Wow! Looks like it's show down...who will win this battle between the companies? Hope it...
Reader: Wine Tek Group
 
Article: Northwest Vintners Eye Refillable Bottles »
 
Springhouse Cellar in Hood River has been refilling 1 liter bottles for almost two years...
Reader: HRwino
 
 
FEATURES
 

NEWSBRIEFS
  • Huneeus buys two brands
    Huneeus Vintners, owners of Napa Valley’s Quintessa and Chile’s Veramonte, purchased The Prisoner and Saldo brands and inventory from winemaker Dave Phinney’s Orin Swift Cellars, based in Rutherford. Both brands are Zinfandel blends. Phinney will maintain control of production and winemaking long term, and he retains ownership of Orin Swift Cellars and its other brands.
     
  • New name, location for Sojen
    Sojen Cellars, which started several years ago in a garage as Griffins Crossing, opened a new winery and tasting room in January in Everett, Wash. Owners Max and Jennifer Jensen adopted “Sojen” after Oregon’s Willamette Valley Vineyards claimed their original brand infringed on its Griffin Creek trademark. Although Sojen produces just 300 cases per year, it plans quickly to grow to 500 cases.   Bauer is Union winemaker
     
  • Winery opens in Indiana
    Tonne Winery opened at the end of 2009 in Muncie; it’s owned by Larry Simmons and Kevin Tonne, who plan to plant a vineyard this spring. Five wines made from New York and Michigan grapes are ready for tasting and sales.
     
  • Virginia winery opened in January
    After a protracted legal battle to obtain zoning approval, Paradise Springs Winery, Clifton, Va., opened to the public in January. Situated in a historic cabin, it’s owned by Jane Kincheloe and Kirk Wiles, a mother and son team. For background, search Paradise Springs at winesandvines.com, or visit paradisespringswinery.com.
     
  • Sparflex adds capabilities
    The Ukiah, Calif., capsule supplier invested in a new machine enabling it to provide customers with custom tin and aluminum capsules decorated locally and shipped anywhere in North America. Sparflex also launched a new range of Green Line sparkling wine polylam foils, produced without organic solvents. Learn more at sparflex.com.
     
  • MORE »
 

CALENDAR
  • December 7 - March 31
     
    Polar Passport
     
  • February 7-9
     
    The World’s Wine Markets by 2030
     
  • February 9
     
    Sonoma County Grape Day
     
  • February 12
     
    Gulf Coast Grape Growers’ Field Day
     
  • MORE »
 
A compilation of wines reviewed each week by leading wire service and major daily newspaper wine columnists
 
READ »
 

ADVERTISEMENT
 
 
 
03.09.2007  
 

Missing in the Future: Barrels and Footprints?

UC Davis Wine Executive Program takes a different perspective

 
by Jim Gordon
 
 
Sacramento, Calif. -- Sixty-eight wine professionals looked into the future Mar. 4-8 through the annual UC Davis Wine Executive Program, and a couple of their favorite landmarks were missing from view--barrels in the winery and footprints in the vineyard. On day three of the four-day multi-discipline seminar, conducted jointly by the university's graduate school of management and its department of viticulture and enology, two professors sketched their visions.

Linda Bisson, a geneticist and expert in yeast, said the winery of the future will have a better understanding of quality, a better understanding of the consumer, and will be "not only sustainable but sustaining of the environment." Wineries will have to be cost-efficient; they will capture and sell their by-products, and they will probably be barrel-less, she predicted. She observed that many mid-sized wineries are already on the path away from oak barrels, and believes that many more will be soon. While it's well known that oak barrels are expensive to wineries as well as to the environment, her statement about the inevitability of this change appeared to make an impression on the winemakers, vineyard managers, marketing and sales directors, CEOs, bankers, prospective vintners and others who attended the seventh annual program.

James Wolpert, UC cooperative extension viticulture specialist, said the vineyard of the future will be shaped by land availability, water availability and labor availability, plus environmental regulation, which he expects to increase. The labor issue will force more mechanization, particularly in pre-pruning, pruning and harvesting, and signficant reductions in "hand passes" through the vineyard.

"We may see no one walking through the vineyard anymore, unless it's to monitor," Wolpert said. The main tasks will be mechanized and controlled via computer interface and global positioning systems (GPS). Growing conditions will be closely monitored by aerial and surface observation using geographic information systems (GIS). These tools will enable precision viticulture in which the cultural and harvesting practices are defined practically vine by vine, instead of vineyard by vineyard as in the past, or block by block as many are today.

Wolpert also predicted that the vineyard of the future will use varieties not currently known, to further avoid and control the pest and disease problems that plague vineyards today. Existing varieties from other regions that are little known may provide solutions, and possibly new varieties that arise from genetic research.

Professor Robert Smiley, of the UC Davis Graduate School of Management, opened the program on Mar. 5 with a lecture that put the wine industry in global perspective. Other classes included financial management, accounting and finance, grapegrowing and winemaking fundamentals, brand marketing, leadership, marketing communications and assessment, cost management and legal issues in the wine industry.

The program costs $3,600 for three days and $4,800 for the full four days, including lodging and meals. Sponsors include Wines & Vines, Wine Business Monthly, Vino Farms, Seguin Moreau, American Ag Credit, BMO Capital Markets, Comerica, Delicato Family Vineyards, Rabobank, Silicon Valley Bank and Trinchero Family Estates. More information is available at wineexecutiveprogram.com, or (530) 754-6450.
Print this page  PRINTER-FRIENDLY VERSION »
E-mail this article  E-MAIL THIS ARTICLE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »
 

 
Wines & Vines Home
 
415.453.9700 | Fax: 415.453.2517
info@winesandvines.com

WINE INDUSTRY MARKETPLACE
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2010 DIRECTORY &
BUYER'S GUIDE
The Wines & Vines Directory and Buyer's Guide
 
ORDER THE NEW 2010 VERSION NOW
 
SHIPS JANUARY 21 - HOT OFF THE PRESS!
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
Directory Online Search »
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Wine Informant
 Napa, CA
Hospitality and Retail
 Western Region Sales M...
 Napa Area, CA
Sales and Marketing
 Tasting Room Manager
 Cloverdale, CA
Hospitality and Retail
 Category Analyst - Wal...
 Bentonville, AK
Finance
 Regional Chain Manager...
 Seattle, WA
Sales and Marketing
 Regional Manager, Tx
 Metro Area, TX
Sales and Marketing
 Northern California Sa...
 San Francisco Peninsula, CA
Sales and Marketing
 Assistant Cellar Opera...
 Ripon, CA
Winemaking and Production
 Sales Representative
 Burlingame, CA
Sales and Marketing
 Tasting Room Manager
 Russian River Area, CA
Sales and Marketing
 
More Job Listings >>
 
 
ADVERTISEMENT
 
 
 
ADVERTISEMENT
 
 
 
ADVERTISEMENT
 
 
 
ADVERTISEMENT
 
 
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Industry Links

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2010 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.