Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
02.28.2007  
 

Paso Westside Proposal Is Stirring Controversy

Comment period on new subappellation is open until Mar. 26

 
by Jane Firstenfeld
 
 
Washington, D.C. - The proposal to establish a new, 179,622-acre Paso Robles Westside subappellation on California's Central Coast has drawn protests from some area grapegrowers and vintners. As is its practice, the Alcohol and Tobacco Tax and Trade Bureau (TTB) solicited public comments when it posted Notice. No. 71. As of today, five comments have been posted on the TTB's website, ttb.gov/wine/wine_rulemaking.shtml, all but one highly critical of the proposal. The fifth, signed by officers of the Paso Robles AVA Committee, requests a 30-day extension of the comment period, due to scheduling conflicts among the committee and its legal experts.

The situation in Paso Robles is complex: for a detailed report, see "East Side-West Side" by Kathy Marcks Hardesty in Wines & Vines December 2006 issue. In his comment to TTB, grower Richard Sauret notes, "The Paso Robles appellation has proposed 11 American Viticulture Areas." He contends that boundaries between two of the districts overlap, and writes, "Until this boundary line can be brought to its proper location, I am opposed to any subappellation called Paso Robles Westside."

Stating his opposition, Terry Brady of Clautiere winery (on Paso Robles' East Side) comments, "It does not appear to be based on any scientific data, and includes such a wide diversity of land, climate, geology and soils as to be a completely arbitrary division." The proposal, he contends, ignores "any reasonable division of the whole appellation based on scientific and legal requirements." His conclusion? "This division is being requested on the basis of marketing decisions."

Blair Zajac, of Ma Vigne au Soleil, agrees. "The proposed viticulture area appears to be determined by marketing considerations, rather than viticulture considerations. My vineyard is located to the east of Templeton, and is further west than many portions of the proposed area."

Zajac notes that his soil is similar to those in the proposed Westside area, and that the climate in the Templeton Gap, where his vineyard is located, is measurably cooler. "From a wine sales consideration, implementing the proposed new boundary will have a negative impact on East Side wine sales of quality fully equal to that of the West Side."

Dennis Collins, general manager of Treana Winery, says that the application is also incorrect because, in its Impact on Current Wine Labels section, it states that establishing the subappellation will have no effect on approved Paso Robles wine labels.

"We have been producing and nationally marketing a brand, Westside, from our winery in Paso Robles for the past three years," he writes. He believes that the new subappellation would be confusing and misleading to his customers. Further, he says, it is possible that, "If the Paso Robles Westside AVA is approved…TTB would not allow us to produce a California appellation wine in our Westside brand."

Not all AVA proposals draw such adverse commentary. A proposed expansion of the San Francisco Bay AVA to include the Vallejo area adjacent to Napa County received only two brief and approving notes prior to closure of the comment period in February. However, TTB spokesman Art Resnick told Wines & Vines that a single, substantive objection could be enough to delay an application while the bureau sought more information, or even cause an application to be denied altogether. "There is no magic number," he said. "We consider all comments."

To view all the comments, or to register your opinion on Paso Robles Westside, visit the TTB website before Mar. 26.
SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
May 2015 $607 million
7%
$8,068 million
5%
May 2014 $569 million $7,651 million
     
Direct-to-Consumer Shipments » Month   12 Months  
May 2015 $141 million
4%
$1,896 million
14%
May 2014 $135 million $1,657 million
     
Winery Job Index » Month   12 Months  
May 2015 355
15%
256
20%
May 2014 308 213
     
 
MORE » Released on 06.15.2015
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • July 7
     
    Sanitation Seminar, Napa
     
  • July 8
     
    Sanitation Seminar, Greenfield
     
  • July 9
     
    Sanitation Seminar, Solvang
     
  • July 9-10
     
    Wineries, Breweries and Distilleries
     
  • MORE »
 

READER COMMENTS
 
Article: Pull Red Blotch Vines, Get Paid »
 
Maybe this would be a good time for the USDA to allocate some of its...
Reader: Guest
 
Article: Wine E-commerce Remains a Niche »
 
This shouldn't be a surprise. E-commerce is only about 5-7% of overall retail across the...
Reader: Barbara Insel
 
Article: Pull Red Blotch Vines, Get Paid »
 
I worked for a year with USDA in Washington to get Red Blotch identified as...
Reader: Bob Dempel
 
Article: Pull Red Blotch Vines, Get Paid »
 
I'll bet anyone in Napa and Sonoma counties I can find GRBaV in their red...
Reader: Guest
 
Article: New York Wineries Going Green »
 
Bravo to Lakewood for being an early solar adopter in the Finger Lakes wine industry!...
Reader: Suzanne Hunt
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Tasting Room Associate
 St. Helena, CA
DTC, Tasting Room and Retai
 Vineyard Manager-Viney...
 Healdsburg, CA
Vineyards
 Consulting Winemaker
 Sierra Foothills, CA
Winemaker/Enologist
 Tasting Room Associate
 Healdsburg, CA
DTC, Tasting Room and Retai
 Administrative Assista...
 St. Helena, CA
General Administration and
 Chain Sales Consultant
 All, FL
Sales and Marketing
 Regional Sales Directo...
 Usa, NA
Sales and Marketing
 Winemaker
 Napa Valley, CA
Winemaker/Enologist
 Cellar Master
 Paso Robles, CA
Cellar, Lab and Production
 Wine Sales Professiona...
 Southborough, MA
DTC, Tasting Room and Retai
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.