Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
09.28.2007  
 

Varietal Winegrape Juices Introduced

Whole Foods selling First Blush juices made from concentrate

 
by Jim Gordon
 
 
Varietal Winegrape Juices Introduced
Santa Barbara, Calif. -- While many grapegrowers have started selling their own varietal wines to add value to their harvests, one former grower in California has begun bottling and marketing varietal grape juice. Aris Janigian, from the third generation of a grapegrowing family in the Fresno area, is a co-founder of First Blush, a new line of non-alcoholic juices initially being sold through an exclusive agreement with Whole Foods markets.

First Blush consists of four products made 100% percent from winegrape varietals, sourced mostly from Lodi and the coastal counties, with the remainder from the Central Valley, Janigian said. The line consists of Cabernet juice, Merlot juice, Chardonnay juice, and rosé juice made from Zinfandel.

First Blush, at 16% or more natural sugar content, is flash-pasteurized for stability. The products come in 16-oz. bottles at about $4 per bottle retail. Whole Foods stocks them in the refrigerated section of its stores. Distribution includes 11 states so far, Janigian said.

Wines & Vines sampled the Cabernet and Chardonnay juices and found them true to varietal type, like the fresh-crushed and pressed must of those two grape varieties, but not as high in sugar. Consumers who mix in a little sparkling water can make a drier drink.

Janigian said more than 300,000 bottles have been produced so far. The company is based in Santa Barbara (firstblushjuice.com).

The First Blush marketing message emphasizes the products' "100% natural" properties and the potential health benefits of resveratrol and other antioxidants in grape juice. Janigian, who is also a novelist (Bloodvine, a fictional telling of the Janigian family's history as immigrants from Armenia) and has taught humanities at the college level, said he loves to drink wine, but abstains from alcohol for two months a year. "I like to drink grape juice during that time, but I wasn't happy with the quality of the grape juice I was getting."

Varietal Winegrape Juices Introduced
The Janigian family is in the grape and juice shipping business as partners with M & R Packing of Lodi, which ships about 500,000 lugs and pails of grapes and juice to retailers for distribution to home winemakers around the country and in Canada. The step up from shipping grapes to shipping grape juice was a logical one, he said, though M & R is not involved in First Blush.

Janigian's business partner and co-founder of First Blush is Victoria Briggs.

First Blush juices use grape concentrate rather than fresh-pressed juice. Janigian said they experimented with free-run juice, but found it difficult to get the color, flavor and antioxidant extraction that they wanted. The process of making concentrate, however, breaks down the skins and pulp completely for better extraction, he said. First Blush uses a proprietary "essence recovery technology" to recover the aromatics that are lost in concentrating.
SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
May 2015 $607 million
7%
$8,068 million
5%
May 2014 $569 million $7,651 million
     
Direct-to-Consumer Shipments » Month   12 Months  
May 2015 $141 million
4%
$1,896 million
14%
May 2014 $135 million $1,657 million
     
Winery Job Index » Month   12 Months  
May 2015 355
15%
256
20%
May 2014 308 213
     
 
MORE » Released on 06.15.2015
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • July 1
     
    Ag Labor Relations and Pre-Harvest Briefing
     
  • July 9-10
     
    Wineries, Breweries and Distilleries
     
  • July 18
     
    Oakland Wine Festival
     
  • July 19-22
     
    Steamboat Pinot Noir Conference
     
  • MORE »
 

READER COMMENTS
 
Article: New York Wineries Going Green »
 
I am wondering how substantial the electric bill is for wineries in the Finger Lakes...
Reader: Guest
 
Article: Tasting Room Rewards »
 
I have worked in a tasting room (3) for over 8 years. It is a...
Reader: Guest
 
Article: Norton to retire from UCCE »
 
Well done, Max!
Reader: Guest
 
Article: Fighting Disease Organically »
 
IARC Monograph reports weak evidence of carcinogenicity of highly refined petroleum mineral oils, carcinogenicity is...
Reader: Hilliard
 
Article: Not-so-Merry May in California Vineyards »
 
This is a biased article. The author is looking for a grape growing crisis that...
Reader: Guest
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Tasting Room/Guest Rel...
 Sonoma, CA
DTC, Tasting Room and Retai
 Tasting Room Represent...
 Santa Rosa, CA
DTC, Tasting Room and Retai
 Key Account Manager-Mi...
 Detroit, MI
Sales and Marketing
 Key Account Manager-In...
 Indianapolis, IN
Sales and Marketing
 Key Account Manager-Ny...
 New York City, NY
Sales and Marketing
 Key Account Manager-Do...
 Peoria, IL
Sales and Marketing
 Key Account Manager-Te...
 Memphis, TN
Sales and Marketing
 Packaging Engineer I
 St. Helena, CA
Cellar, Lab and Production
 Viticulture Tech (Heal...
 Healdsburg, CA
Vineyards
 Assistant Wine Club / ...
 Napa, CA
DTC, Tasting Room and Retai
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.