Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
01.28.2008  
 

Public Wants Alcohol Content on Wine Labels

Survey shows consumers desire more detailed information

 
by Tina Caputo
 
 
Public Wants Alcohol Content on Wine Labels
Barbara Moore, president, Shape Up America!
Washington, D.C. -- A newly released survey indicates that American consumers support the inclusion of detailed alcohol content information on wine, beer and spirits labels. The survey was commissioned by Shape Up America!, an organization founded by former U.S. Surgeon General C. Everett Koop to raise awareness of the health effects of obesity. The survey results were submitted to the Alcohol and Tobacco Tax and Trade Bureau (TTB) on Jan. 22, just five days before the agency closed its public comment period on Notice No. 73, which proposes standardized labeling regulations for alcoholic beverages.

Conducted by Penn, Schoen and Berland's Internet Surveys Group, the online survey of 503 Americans aged 18 and over found that consumers want complete labeling information, including the percentage of alcohol by volume, the serving size, the amount of alcohol per serving, the definition of a "standard drink" and the number of standard drinks per container. Seventy-nine percent of survey participants said they agree with the statement: "There is no point in having labeling on the containers of alcohol beverages unless labels include all nutrition and ingredient information, including the amount of alcohol in each drink."

A strong majority (92%) of those surveyed ranked the amount of alcohol in each drink as the top priority for required labeling information, followed by the amount of calories (84%), carbohydrates (75%), fat (71%) and protein (66%).

Public Wants Alcohol Content on Wine Labels
Sample beer label
When asked to compare three different label options, 76% of survey participants opted for one that combines the information required under TTB's proposed rulemaking--the amount of calories, carbohydrates, fat and protein--with the alcohol content per serving and the statement, "A standard drink contains 0.6 fluid ounces of alcohol." Only 7% chose the format proposed under TTB's rulemaking.

"It's time to give consumers complete and detailed information about the alcohol content and number of calories in all beverage alcohol products so they can make informed and responsible purchasing and consumption decisions," commented Barbara J. Moore, Ph.D., president of Shape Up America! "Although TTB believes this amount of information will confuse consumers, our survey clearly shows that when it comes to labeling information, consumers are savvy about using labels as information tools."

TTB spokesperson Art Resnick confirmed that the survey results have been submitted as a comment to the Notice of Proposed Rulemaking entitled "Labeling and Advertising of Wines, Distilled Spirits, and Malt Beverages," but he declined to comment on its findings. "All the comments, including the survey, will be reviewed and taken into consideration as we move forward with rulemaking," he told Wines & Vines. The TTB plans to announce a decision on the "serving facts" proposal by the end of this year.

For more information about the survey, visit shapeup.org.
SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
October 2014 $570 million
6%
$7,775 million
6%
October 2013 $539 million $7,342 million
     
Direct-to-Consumer Shipments » Month   12 Months  
October 2014 $284 million
18%
$1,751 million
13%
October 2013 $240 million $1,556 million
     
Winery Job Index » Month   12 Months  
October 2014 139
6%
226
18%
October 2013 131 192
     
 
MORE » Released on 11.13.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

Direct To Consumer
Wine Shipping Report
2014
 
Download full report »
 
 

CALENDAR
  • November 24-25
     
    World Bulk Wine Exhibition
     
  • December 2-4
     
    Vinitech Sifel in Bordeaux
     
  • December 3
     
    Sustainable/Organic Wine Production Seminar
     
  • December 4
     
    North Coast Wine Industry Expo
     
  • MORE »
 

READER COMMENTS
 
Article: Kluge Saga Continues in Virginia »
 
Not everybody likes Pat Kluge, but she and Moses built a first class winery /...
Reader: Josh Moser
 
Article: Canada Adapts to Kegged Wines »
 
I am a wine agent in Manitoba & there certainly are kegs of cider here....
Reader: Guest
 
Article: What's Your Winery's IP Worth? »
 
If you would like more information on this seminar please visit The Seminar Group's website....
Reader: Danielle Bingham
 
Article: DtC Is Lifeblood of Wineries, Banker Says »
 
Seems like another locical option would be to have more small niche distrbutors. Consolidation of...
Reader: Guest
 
Article: Tasting Wine From PD-Resistant Grapes »
 
Congratulations Andy! Lots of grapebreeders and southern growers will be looking through the catalogs. i...
Reader: Guest
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Bookkeeper
 Calistoga, CA
Finance
 Experienced Sales Mana...
 Fresno/Bakersfield Area, CA
Sales and Marketing
 Winemaker
 Oakville, CA
Winemaking and Production
 Accounts Payable/Accou...
 Napa, CA
Finance
 Sonoma County Vineyard...
 Sonoma, CA
Vineyards
 It Business Analyst M...
 Tracy, CA
Winemaking and Production
 Regional Account Manag...
 National, CA
Sales and Marketing
 On Premise Sales Repre...
 Elk Grove Village, IL
Sales and Marketing
 Customer Loyalty & Clu...
 Napa, CA
Sales and Marketing
 Empire Regional Sales ...
 New York City, NY
Sales and Marketing
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.