Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
02.13.2008  
 

Aussie Inspiration for Oregon Vintners

Research director addresses record crowd at Oregon Wine Industry Symposium

 
by Jim Gordon
 
 
Aussie Inspiration for Oregon Vintners
Sakkie Pretorius, of Australian Wine Research Institute
Eugene, Ore. -- "Our focus is from the consumer backwards to the winemaker and the grapegrower," said the managing director of the Australian Wine Research Institute (AWRI), addressing members of the Oregon wine industry this week in Eugene. On his first visit to the state, Sakkie Pretorious explained to the Oregonians his country's approach to the challenge of global competition.

The South Africa-born Ph.D microbiologist observed that the world wine market suffers from a chronic oversupply of 15% to 20%, primarily from the three top European wine producing countries, France, Italy and Spain. Yet with leadership and technical direction from the 50-year-old AWRI, Australia has grown from a size as small as Oregon today to a business that does AU$5 billion (AU$1 = US$.89) in export sales alone.

His words may have inspired some Oregon vintners to support their own fledgling research and self-help establishment, the OSU Wine Institute. During the three-day Oregon Wine Industry Symposium and trade show, which drew a record attendance of more than 700, pioneer vintner David Adelsheim urged his compatriots to add their pledges to the current tally of $1,175,000 to make the institute a reality. Eighteen wineries, vineyards and foundations have already pledged, and the effort is nearing its goal of $2 million, he said.

The institute is named for Oregon State University in Corvallis, which will house the group, and where the College of Agricultural Sciences has agreed to move existing faculty positions into the institute. The state of Oregon has already pledged its support in the amount of $2.5 million over five years. Three current OSU faculty, Jim Kennedy, James Osborne and Patty Skinkis, will form the institute's core staff. A new institute director is yet to be named, and a position in viticulture research and extension remains to be filled. Three to five new positions are seen for the future.

The OSU Wine Institute is charged with creating a comprehensive viticulture, enology and business program; and with coordinating collaborative research and outreach between faculty in viticulture, enology, business and other disciplines such as botany, plant pathology and bioengineering.

Pretorius explained that the Australian organization is owned by the wine industry, and its charter is to perform research and development work that is transferred directly back to the whole industry. The research results are published for the whole world to see, but Aussies gain a greater advantage from it, he said, because the industry focus there is on quick adoption of innovations. (That, and the fact that a section of their website is password controlled for their "practicioners.")

"We see R & D as a body contact sport," Pretorius said, acknowledging that the prospect of competing with the whole world can be intimidating. "But the size of the bogeyman shrinks considerably when you let in the sunshine of scientific facts."

He repeated one of his favorite quotations about the value of research: "Technology brings progress. The electric light was not developed by the continuous improvement of candles." He believes that when ignorance in an industry goes down, then sales go up.
SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
March 2013 $546 million
5%
$6,988 million
7%
March 2014 $572 million $7,451 million
     
Direct-to-Consumer Shipments » Month   12 Months  
March 2013 $177 million
20%
$1,483 million
10%
March 2014 $213 million $1,634 million
     
Winery Job Index » Month   12 Months  
March 2013 253
15%
166
27%
March 2014 292 210
     
 
MORE » Released on 04.14.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

Direct To Consumer
Wine Shipping Report
2014
 
Download full report »
 
 

CALENDAR
  • April 23
     
    Sustainable Vineyard Practices: Strategies for Using Less Water
     
  • April 23-26
     
    CABs of Distinction in Paso Robles
     
  • April 26
     
    Siera Pelona Valley wine festival
     
  • April 27
     
    TAPAS Grand Tasting
     
  • MORE »
 

READER COMMENTS
 
Article: Starbucks Expands Wine Sales to More Cities »
 
Pretty amazing that the 1st wines chosen are from Argentina, Italy, and New Zealand! I...
Reader: Jacques Brix
 
Article: Starbucks Expands Wine Sales to More Cities »
 
Given Starbucks commitment to sustainability and global responsibility, I expect this move could be a...
Reader: Guest
 
Article: What to Do About Red Blotch »
 
There is NO correlation with planting density. Also FPS is working on the problem. New...
Reader: Guest
 
Article: Premiere Wine Auction Nets $5.9 million »
 
Thanks for letting us know Janet, we've updated the story. Cheers
Reader: Andrew Adams
 
Article: Will Barrels Go the Way of Floppy Disks? »
 
Fun piece. Particularly enjoyed the three clearly superior attributes of standard barrels, including looking cool...
Reader: Tom Gable
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2014 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Accountant/Bookkeeper
 Healdsburg, CA
Finance
 Vip & Trade Coordinato...
 Sonoma, CA
DTC, Tasting Room and Retai
 Pricing Systems Analys...
 San Francisco, CA
Finance
 Fine Wine Sales Repres...
 Seattle And Portland, OR
Sales and Marketing
 Maintenance Mechanic
 Healdsburg, CA
General Administration and
 Wine Sales South Bay
 Santa Clara, CA
Sales and Marketing
 Full Time Retail Wine ...
 New York, NY
DTC, Tasting Room and Retai
 Harvest Intern
 Yamhill, OR
Winemaking and Production
 Office Manager
 Napa, CA
General Administration and
 Staff Accountant
 Napa, CA
Finance
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.