Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
03.06.2008  
 

California Dominates Restaurant Sales

Wine & Spirits survey reveals prices, favorites and trends

 
by Jane Firstenfeld
 
 
California Dominates Restaurant Sales
Source: Wine & Spirits magazine
 
New York, N.Y. -- Wines from California outsell imports in fine dining establishments by wide margins in virtually every category, according to Wine & Spirits magazine's 19th Annual Restaurant Poll, to be published in its April issue. All but 14 of the top 50 brands came from California; the only other U.S. Producers to make the list were Oregon's King Estate and Washington's Chateau Ste. Michelle. Of the remaining dozen top brands, five were from Italy, three from France, and two each from Argentina and New Zealand. The seven best-selling brands were all from California: Sonoma-Cutrer Vineyards, Cakebread Cellars, Jordan Vineyard & Winery, Ferrari-Carano Winery, Silver Oak Wine Cellars, Caymus Vineyards and Rombauer Vineyards.

Wine & Spirits announced the results in a release dated March 6 that featured a timeline showing a purported plateau in red wine sale. The red wine share had decreased only slightly from a historic peak of 63.8% in 2006 to 62.1% in 2007.

California brands also dominated in wine-by-the-glass sales. Of the Top 33 brands listed, only six were imports. Washington's Chateau Ste. Michelle Chardonnay and Riesling took eighth place and the rest were California products, including the top four: Beringer Vineyards White Zinfandel and Chardonnay; Sonoma-Cutrer Vineyards Chardonnay; J. Lohr Winery Merlot and Chardonnay and Kendall-Jackson Vineyards Chardonnay. Average price by-the-glass for the top four ranged from $8.45 to $12.54.

The picture was remarkably different when it came to the lowest priced wines on restaurant lists. Although Beringer Vineyards White Zinfandel was the biggest seller, with an average price of $19.55, 15 of the 34 wines reported were imports, and three Washington brands, Chateau Ste. Michelle, 14 Hands and Hogue Cellars, made the top 15.

Overall, bottle prices rose only a few cents on average, from $62.32 in 2006 to $62.89 in 2007; Cabernet Sauvignon prices fell from an average of $90.05 in 2006 to $85.92 last year. While 74% of respondents reported an increase in wine sales, this figure was down from 86% in 2006.

To compile the survey, Wine & Spirits mailed 2,444 questionnaires to restaurants culled from 40 Zagat Survey guides from across the U.S. Of these, 309 restaurateurs submitted their responses prior to deadline; some were later interviewed about perceived trends in wine sales. The complete poll includes details by varietals, sources and other data. Wine & Spirits subscribers may download the results at wineandspiritsmagazine.com; others may purchase the April issue, to be released March 13.
SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
November 2014 $708 million
5%
$7,844 million
6%
November 2013 $673 million $7,428 million
     
Direct-to-Consumer Shipments » Month   12 Months  
November 2014 $274 million
21%
$1,799 million
16%
November 2013 $225 million $1,558 million
     
Winery Job Index » Month   12 Months  
November 2014 127
-5%
226
15%
November 2013 134 196
     
 
MORE » Released on 12.15.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
 

FEATURES
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

Direct To Consumer
Wine Shipping Report
2014
 
Download full report »
 
 

CALENDAR
  • January 7
     
    Putting Your Brand to Work
     
  • January 9-18
     
    Icewine Festival
     
  • January 13-16
     
    VinCO
     
  • January 15
     
    WineFlavor 101B
     
  • MORE »
 

READER COMMENTS
 
Article: Grape Industry Lukewarm on Immigration Act »
 
A band-aid it may be but instead of the negative tone of this article which...
Reader: Guest
 
Article: Oregon Wine Institute Plans for the Future »
 
When Mark is involved, things are going to work out just great! We miss the...
Reader: Peter Bell
 
Article: Spanish Cooper Sells Chinese Oak »
 
I would love to find Us wineries using the Chinese oak barrels. Do you know...
Reader: Guest
 
Article: Prohibition Laws Linger 81 Years Later »
 
Trader Joe's (Union Square) and Whole Foods (Upper West Side) both have wine shops attached...
Reader: Guest
 
Article: Prohibition Laws Linger 81 Years Later »
 
Maybe the economy could use another boost by repealing the post-prohibitionary laws too. Make it...
Reader: csm noble
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Skilled Cellar Worker ...
 Santa Rosa, CA
Winemaking and Production
 Public Relations Accou...
 San Francisco, CA
Sales and Marketing
 Portfolio Marketing Ma...
 White Plains, NY
Sales and Marketing
 Midwest Regional Sales...
 Midwest Usa, IL
Sales and Marketing
 Vineyard Manager
 St. Helena, CA
Vineyards
 International Marketin...
 St. Helena, CA
Sales and Marketing
 Sales Representatives
 North And South, CA
Sales and Marketing
 On-Call Chef
 Rutherford, CA
General Administration and
 Winery Estate Gardens ...
 Rutherford, CA
General Administration and
 Administrative Assista...
 Calistoga, CA
General Administration and
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.