Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
03.06.2008  
 

California Dominates Restaurant Sales

Wine & Spirits survey reveals prices, favorites and trends

 
by Jane Firstenfeld
 
 
California Dominates Restaurant Sales
Source: Wine & Spirits magazine
 
New York, N.Y. -- Wines from California outsell imports in fine dining establishments by wide margins in virtually every category, according to Wine & Spirits magazine's 19th Annual Restaurant Poll, to be published in its April issue. All but 14 of the top 50 brands came from California; the only other U.S. Producers to make the list were Oregon's King Estate and Washington's Chateau Ste. Michelle. Of the remaining dozen top brands, five were from Italy, three from France, and two each from Argentina and New Zealand. The seven best-selling brands were all from California: Sonoma-Cutrer Vineyards, Cakebread Cellars, Jordan Vineyard & Winery, Ferrari-Carano Winery, Silver Oak Wine Cellars, Caymus Vineyards and Rombauer Vineyards.

Wine & Spirits announced the results in a release dated March 6 that featured a timeline showing a purported plateau in red wine sale. The red wine share had decreased only slightly from a historic peak of 63.8% in 2006 to 62.1% in 2007.

California brands also dominated in wine-by-the-glass sales. Of the Top 33 brands listed, only six were imports. Washington's Chateau Ste. Michelle Chardonnay and Riesling took eighth place and the rest were California products, including the top four: Beringer Vineyards White Zinfandel and Chardonnay; Sonoma-Cutrer Vineyards Chardonnay; J. Lohr Winery Merlot and Chardonnay and Kendall-Jackson Vineyards Chardonnay. Average price by-the-glass for the top four ranged from $8.45 to $12.54.

The picture was remarkably different when it came to the lowest priced wines on restaurant lists. Although Beringer Vineyards White Zinfandel was the biggest seller, with an average price of $19.55, 15 of the 34 wines reported were imports, and three Washington brands, Chateau Ste. Michelle, 14 Hands and Hogue Cellars, made the top 15.

Overall, bottle prices rose only a few cents on average, from $62.32 in 2006 to $62.89 in 2007; Cabernet Sauvignon prices fell from an average of $90.05 in 2006 to $85.92 last year. While 74% of respondents reported an increase in wine sales, this figure was down from 86% in 2006.

To compile the survey, Wine & Spirits mailed 2,444 questionnaires to restaurants culled from 40 Zagat Survey guides from across the U.S. Of these, 309 restaurateurs submitted their responses prior to deadline; some were later interviewed about perceived trends in wine sales. The complete poll includes details by varietals, sources and other data. Wine & Spirits subscribers may download the results at wineandspiritsmagazine.com; others may purchase the April issue, to be released March 13.
SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
January 2015 $623 million
7%
$7,912 million
5%
January 2014 $583 million $7,514 million
     
Direct-to-Consumer Shipments » Month   12 Months  
January 2015 $75 million
-3%
$1,818 million
15%
January 2014 $77 million $1,584 million
     
Winery Job Index » Month   12 Months  
January 2015 259
26%
233
15%
January 2014 205 203
     
 
MORE » Released on 02.13.2015
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • March 2-5
     
    Decouvertes en Vallee du Rhone
     
  • March 4
     
    Innovation + Quality
     
  • March 4-6
     
    Michigan Wine & Grape Conference
     
  • March 12
     
    Central Coast Insights
     
  • MORE »
 

READER COMMENTS
 
Article: Scurlock joins wine hall of fame »
 
Congratulations David!
Reader: Guest
 
Article: Wineries Cautioned About Internet 'Ads' »
 
I guess my first question would be why is there a three tier system to...
Reader: Guest
 
Article: Wine on the Rocks »
 
Great potential! Mineralities are sought after and can be found in these rock formations with...
Reader: Bruce Coulthard
 
Article: 90% of U.S. Consumers Can Buy Wine Direct »
 
You say that 90% of the consumers can buy wine direct. Really? In most cases...
Reader: Guest
 
Article: Wineries Cautioned About Internet 'Ads' »
 
It is an unfortunate fact that the regulations have no understanding of modern technology and...
Reader: Paul Mabray
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Wine Sales - So. Calif...
 Los Angeles, San Diego, Orange, Ventura, Riverside, CA
Sales and Marketing
 Wine Sales - So. Calif...
 Los Angeles, San Diego, Orange, Ventura, Riverside, CA
Sales and Marketing
 Technical Services Rep...
 Ukiah, CA
Winemaking and Production
 2015 Harvest Internshi...
 Newberg, OR
Winemaking and Production
 Wine Buyer/Wine Associ...
 Rochester Hills/Birmingham, MI
Sales and Marketing
 Ams Is Hiring - Custom...
 Santa Rosa, CA
General Administration and
 Fine Wine Shop Stock &...
 New York, NY
DTC, Tasting Room and Retai
 2015 Harvest Intern
 Santa Rosa, CA
Winemaking and Production
 Wine Educator
 Glen Ellen, CA
DTC, Tasting Room and Retai
 2015 Harvest Intern
 Calistoga, CA
Winemaking and Production
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.