Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
06.16.2009  
 

DNA Markers to Foil Counterfeiters

Long Island's Paumanok partners with Applied DNA Sciences for premium wine protection

 
by Hudson Cattell
 
 
Alternative text
 
DNA coding can be applied to wine packaging in several forms.
 
Aquebogue, N.Y. -- With counterfeiting an increasing concern for premium wine producers, Paumanok Vineyards in Aquebogue is partnering with Applied DNA Sciences of Stony Brook, N.Y., to guarantee the authenticity of its wines. Applied DNA Sciences will use one of the unique complex codes embedded in plant DNA to mark the labels of three premium wines in such a way that they cannot be removed or copied. These markers will be added to the ink when the labels are printed, and they can be checked for authenticity at any stage along the shipping pipeline.

Charles Massoud, president of Paumanok Vineyards, was becoming increasingly concerned about counterfeiting in the wine industry after reading reports in the press. When he attended a meeting for business innovations hosted by Stony Brook University on Long Island, and met representatives of Applied DNA Sciences, he thought that at some point he could use DNA technology to protect his customers by guaranteeing the authenticity of his premium wines.

Alternative text
 
Jim Hayward is CEO of ADNAS.
According to Jim Hayward, CEO of ADNAS, DNA ensures authenticity and is a means of detecting fraud. Two basic kinds of services are available; one called SigNature DNA is used to mark products, and BioMaterial Genotyping detects genomic DNA in natural materials to authenticate finished products ranging from cotton to wine.

SigNature forensic DNA markers can be added to printing inks, paper or other packaging elements as part of the existing manufacturing process. Paumanok's premium wines retail for as much as $60 per 750ml bottle. Although an ADNAS spokesperson could not specify pricing, since each project is a custom job, the DNA labels will add as little as a few cents to the cost of each individual package.

"We work with each client to tailor an authentication program," the company states. The DNA marks are not limited to labels, they also can be applied to directly to bottles or corks. According to the company's website, they incorporate environmentally friendly, "green" technology based on botanical DNA, and cannot be copied, viewed under a microscope or re-engineered. The company recommends regular audits and authentication of products throughout the logistic and supply chain.

Alternative text
 
Scientists at the Applied DNA Sciences lab in Stony Brook, N.Y., isolate plant DNA and use it in wine packaging to thwart would-be counterfeiters.
 
The first three Paumanok wines to bear the new labels will be the 2008 Late Harvest Riesling, the 2007 Merlot Tuthills Lane Vineyard and the 2007 Petit Verdot Apollo Drive Vineyard Limited Edition. Massoud plans to advise customers on the Paumanok website, in the tasting room and in the media that when they buy these wines, they will be buying trusted and distinctive products.

Applied DNA Sciences may be contacted at 25 Health Sciences Drive, Stony Brook, N.Y. 11790; telephone: (631) 444-6370; or by e-mail at info@adnas.com.
SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
January 2015 $623 million
7%
$7,912 million
5%
January 2014 $583 million $7,514 million
     
Direct-to-Consumer Shipments » Month   12 Months  
January 2015 $75 million
-3%
$1,818 million
15%
January 2014 $77 million $1,584 million
     
Winery Job Index » Month   12 Months  
January 2015 259
26%
233
15%
January 2014 205 203
     
 
MORE » Released on 02.13.2015
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • March 2-5
     
    Decouvertes en Vallee du Rhone
     
  • March 4
     
    Innovation + Quality
     
  • March 4-6
     
    Michigan Wine & Grape Conference
     
  • March 12
     
    Central Coast Insights
     
  • MORE »
 

READER COMMENTS
 
Article: Scurlock joins wine hall of fame »
 
Congratulations David!
Reader: Guest
 
Article: Wineries Cautioned About Internet 'Ads' »
 
I guess my first question would be why is there a three tier system to...
Reader: Guest
 
Article: Wine on the Rocks »
 
Great potential! Mineralities are sought after and can be found in these rock formations with...
Reader: Bruce Coulthard
 
Article: 90% of U.S. Consumers Can Buy Wine Direct »
 
You say that 90% of the consumers can buy wine direct. Really? In most cases...
Reader: Guest
 
Article: Wineries Cautioned About Internet 'Ads' »
 
It is an unfortunate fact that the regulations have no understanding of modern technology and...
Reader: Paul Mabray
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Corporate Counsel
 Santa Rosa, CA
General Administration and
 Skilled Cellar Worker
 Santa Rosa, CA
Winemaking and Production
 Tasting Room Assistant
 Napa, CA
DTC, Tasting Room and Retai
 Tasting Room Lead
 Sonoma, CA
DTC, Tasting Room and Retai
 Inventory Manager
 Sonoma, CA
Winemaking and Production
 Event And Marketing Co...
 Kasota, MN
Sales and Marketing
 Dtc Estate Representat...
 Angwin, CA
Sales and Marketing
 Full-Time Lecturer/Pil...
 San Luis Obispo, CA
Winemaking and Production
 Assistant/Associate Pr...
 San Luis Obispo, CA
Vineyards
 Sales Representative -...
 Windsor, CA
Sales and Marketing
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.