Wines & Vines Home
Welcome Guest

DNA Markers to Foil Counterfeiters

Long Island's Paumanok partners with Applied DNA Sciences for premium wine protection

by Hudson Cattell
Alternative text
DNA coding can be applied to wine packaging in several forms.
Aquebogue, N.Y. -- With counterfeiting an increasing concern for premium wine producers, Paumanok Vineyards in Aquebogue is partnering with Applied DNA Sciences of Stony Brook, N.Y., to guarantee the authenticity of its wines. Applied DNA Sciences will use one of the unique complex codes embedded in plant DNA to mark the labels of three premium wines in such a way that they cannot be removed or copied. These markers will be added to the ink when the labels are printed, and they can be checked for authenticity at any stage along the shipping pipeline.

Charles Massoud, president of Paumanok Vineyards, was becoming increasingly concerned about counterfeiting in the wine industry after reading reports in the press. When he attended a meeting for business innovations hosted by Stony Brook University on Long Island, and met representatives of Applied DNA Sciences, he thought that at some point he could use DNA technology to protect his customers by guaranteeing the authenticity of his premium wines.

Alternative text
Jim Hayward is CEO of ADNAS.
According to Jim Hayward, CEO of ADNAS, DNA ensures authenticity and is a means of detecting fraud. Two basic kinds of services are available; one called SigNature DNA is used to mark products, and BioMaterial Genotyping detects genomic DNA in natural materials to authenticate finished products ranging from cotton to wine.

SigNature forensic DNA markers can be added to printing inks, paper or other packaging elements as part of the existing manufacturing process. Paumanok's premium wines retail for as much as $60 per 750ml bottle. Although an ADNAS spokesperson could not specify pricing, since each project is a custom job, the DNA labels will add as little as a few cents to the cost of each individual package.

"We work with each client to tailor an authentication program," the company states. The DNA marks are not limited to labels, they also can be applied to directly to bottles or corks. According to the company's website, they incorporate environmentally friendly, "green" technology based on botanical DNA, and cannot be copied, viewed under a microscope or re-engineered. The company recommends regular audits and authentication of products throughout the logistic and supply chain.

Alternative text
Scientists at the Applied DNA Sciences lab in Stony Brook, N.Y., isolate plant DNA and use it in wine packaging to thwart would-be counterfeiters.
The first three Paumanok wines to bear the new labels will be the 2008 Late Harvest Riesling, the 2007 Merlot Tuthills Lane Vineyard and the 2007 Petit Verdot Apollo Drive Vineyard Limited Edition. Massoud plans to advise customers on the Paumanok website, in the tasting room and in the media that when they buy these wines, they will be buying trusted and distinctive products.

Applied DNA Sciences may be contacted at 25 Health Sciences Drive, Stony Brook, N.Y. 11790; telephone: (631) 444-6370; or by e-mail at
Currently no comments posted for this article.

Wines & Vines Home
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
Wine Industry Metrics
Off-Premise Sales
IRI Channels »
Month   12 Months  
October 2015 $604 million
$8,267 million
October 2014 $572 million $7,790 million
Direct-to-Consumer Shipments » Month   12 Months  
October 2015 $288 million
$1,919 million
October 2014 $284 million $1,751 million
Winery Job Index » Month   12 Months  
October 2015 179
October 2014 139 226
MORE » Released on 11.13.2015


Direct To Consumer
Wine Shipping Report
Download full report »

Practical Winery & Vineyard Library
Search the PWV archive »

  • December 2
    2015 UC Davis Grape Day
  • December 3
    North Coast Wine Industry Expo
  • December 5-6
    Holidays in the Vineyards
  • January 13-14
    DtC Wine Symposium
  • MORE »

Article: How to Remarket Unsold Wines »
I'm not sure why the issue of brand value destruction isn't addressed here. When a...
Reader: Guest
Article: How to Remarket Unsold Wines »
Great points here. Getting the wine in the hands of consumers is key...especially if the...
Reader: Dave Shefferman
Article: Kronenberg Leaves Legacy of DtC Opportunities »
This is amusing. While I do not quarrel with Paul's many contributions over the years,...
Reader: Guest
Article: Kronenberg Leaves Legacy of DtC Opportunities »
Wow! This this a re-writing of history! As a founder and namer of Family Winemakers...
Reader: Guest
Article: Can Wine Grapes Be Grown Without Chemicals? »
It sounds like your problem is with semantics, not with the application of products to...
Reader: Carol Collier

2016 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
Wines & Vines Magazine
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
The Wines & Vines Online Marketing System
The Industry Standard winery marketing application
Latest Job Listings
 Tasting Room Associate
 Healdsburg, CA
DTC, Tasting Room and Retai
 Bottling Maintenance M...
 Lodi, CA
Cellar, Lab and Production
 Guest Service Associat...
 Rutherford, CA
DTC, Tasting Room and Retai
 Geyserville, CA
 Vineyard Manager
 Sonoma County, CA
 Tasting Room Associate...
 Santa Barbara, CA
DTC, Tasting Room and Retai
 Sales Consultant-
 Charleston, SC
Sales and Marketing
 Sales & Hospitality As...
 Sta. Rita Hills, CA
DTC, Tasting Room and Retai
 Wine Club/Ecommerce Co...
 Lompoc, CA
Sales and Marketing
 Territory Sales Rep - ...
 Van Nuys, CA
Sales and Marketing
More Job Listings >>
Follow Us On:

Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.