DNA Markers to Foil Counterfeiters
Long Island's Paumanok partners with Applied DNA Sciences for premium wine protection
Charles Massoud, president of Paumanok Vineyards, was becoming increasingly concerned about counterfeiting in the wine industry after reading reports in the press. When he attended a meeting for business innovations hosted by Stony Brook University on Long Island, and met representatives of Applied DNA Sciences, he thought that at some point he could use DNA technology to protect his customers by guaranteeing the authenticity of his premium wines.
SigNature forensic DNA markers can be added to printing inks, paper or other packaging elements as part of the existing manufacturing process. Paumanok's premium wines retail for as much as $60 per 750ml bottle. Although an ADNAS spokesperson could not specify pricing, since each project is a custom job, the DNA labels will add as little as a few cents to the cost of each individual package.
"We work with each client to tailor an authentication program," the company states. The DNA marks are not limited to labels, they also can be applied to directly to bottles or corks. According to the company's website, they incorporate environmentally friendly, "green" technology based on botanical DNA, and cannot be copied, viewed under a microscope or re-engineered. The company recommends regular audits and authentication of products throughout the logistic and supply chain.
Applied DNA Sciences may be contacted at 25 Health Sciences Drive, Stony Brook, N.Y. 11790; telephone: (631) 444-6370; or by e-mail at email@example.com.