Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
07.31.2009  
 

DeLoach Launches Bag-in-Barrel Pinot

Fairmont Hotel is first to showcase refillable, 10-liter package from Sonoma vintner

 
by Jane Firstenfeld
 
 
DeLoach barrel packaging
 
DeLoach's new bag-in-barrel brings fine Pinot Noir by-the-glass to on-premise locations: It's eco-friendly and kind to the bottom line.
San Francisco, Calif.--DeLoach Vineyards, which began producing Russian River Valley Pinot Noir in the 1970s, debuted what it is calling "barrel-to-barrel" service for the wine-by-the-glass program at the Fairmont San Francisco. DeLoach is supplying the Nob Hill landmark with mini-barrels containing 10-liter pouches of various Pinot Noir wines, including allocated vineyard designates.

According to Jean-Charles Boisset, president of Boisset Family Estates and DeLoach, the presentation is intended to offer consumers an experience "closest to an actual barrel tasting in a cellar." Boisset told Wines & Vines that a small barrel of wine he'd had at home inspired him to develop and commercialize the necessary technology to bring an authentic barrel-tasting experience to restaurant customers.

Most bag-in-box wines are highly processed, he contended. The DeLoach Pinot, on the other hand, is only lightly fined and filtered before the pouches are hand-filled directly from the winery's own barrels and carefully nested in boxes, which are shipped to restaurants for placement in the mini-barrels.

Formed from oak and chestnut by a French cooperage, Vicard, and prominently branded "DeLoach," they're designed to sit behind the bar; servers pour the Pinot from a sturdy spigot. "The barrel provides a visual icon that sets the expectation of the wine cellar experience," according to Todd Nagle, Fairmont San Francisco's food and beverage director.

The package also offers cost and environmental advantages, Boisset stated. Both the wine pouch and the cardboard box that holds it within the barrel are made from 100% recyclable material; the 10L "eco-bags" are sold for a price equivalent to a 9L standard case of bottled wines. Shipping weight is substantially reduced: The pouch weighs 68 grams, compared with 13 bottles, which would weigh more than 550 grams apiece. Boisset developed the package with Smurfit in Burgundy, where it is manufactured.

The additional benefit for on-premise operations is that, like traditional bag-in-box packaging, the barrels preserve the wines and eliminate waste from unfinished open bottles. "Every glass we pour is as fresh as if we'd just opened the bottle," Nagle said, noting that the possibility of TCA cork taint is also eliminated.

When the 10-liters have been sold, servers unscrew the back of the barrel, remove and replace the box, re-attach the spigot and replace the barrel "head."

Although the Fairmont launch was just three weeks ago, the mini-barrels have already found back-bar homes in 15 states, Boisset said from Denver, where he was introducing them at three more restaurants. "They should be in 500 to 600 accounts within six weeks," he said. At the moment, he added, 2,000 barrels are ready for shipment.
SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
April 2015 $627 million
5%
$8,028 million
5%
April 2014 $595 million $7,623 million
     
Direct-to-Consumer Shipments » Month   12 Months  
April 2015 $184 million
17%
$1,890 million
15%
April 2014 $157 million $1,649 million
     
Winery Job Index » Month   12 Months  
April 2015 406
34%
252
19%
April 2014 302 212
     
 
MORE » Released on 05.15.2015
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • May 26
     
    Mendocino Economic Summit
     
  • May 28-29
     
    Direct2015
     
  • May 28-30
     
    WIneMaker Annual Conference
     
  • May 28-30
     
    International Chardonnay Symposium
     
  • MORE »
 

READER COMMENTS
 
Article: $10 Wine Would Cost $40-plus Under COOL »
 
As a Napa Valley producer, we have spent 30 years building our brands in the...
Reader: Pete Przybylinski
 
Article: Be a Sustainable Wine Ambassador »
 
A great idea. All TR employees at every responsible estate should be encouraged/required to become...
Reader: Guest
 
Article: Historic Napa Winery Standing Tall Again »
 
It would be nice to know that Trost Jacking and Heavy Moving is the structural...
Reader: Guest
 
Article: Women for WineSense offering scholarships »
 
This is fantastic! Women in Wine Education must find ways to continue their individual pursuit...
Reader: Guest
 
Article: Historic Napa Winery Standing Tall Again »
 
Very Interesting, I'm so glad the building is successfully being saved.
Reader: Guest
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Epicure By Jcb Manager
 Yountville, CA
DTC, Tasting Room and Retai
 Retail Sales
 Sonoma, CA
Sales and Marketing
 Marketing & Social Med...
 Sonoma, CA
Sales and Marketing
 Market Manager
 Various, NA
Sales and Marketing
 Region Sales Manager-M...
 Minneapolis, MN
Sales and Marketing
 Chain Account Speciali...
 Seattle, WA
Sales and Marketing
 Area Sales Manager In ...
 Atlanta, GA
Sales and Marketing
 Sales Representative
 Manhattan, NY
Sales and Marketing
 Area Sales Manager-S.N...
 Cherry Hill, NJ
Sales and Marketing
 Director, Hospitality ...
 Napa, CA
DTC, Tasting Room and Retai
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.