Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
12.17.2009  
 

Another Wine Sampling Option

'Clean room' technology puts wine into miniature wine bottles

 
by Paul Franson
 
 
TastingRoom Seghesio bottle
 
Seghesio sent a six-bottle 'kit' of 50ml samples to some of its
top customers.

Healdsburg, Calif. -- Following closely on the heels of an announcement by Crushpad that it is producing 50ml test tube-like wine samples, TastingRoom Inc. announced a service producing sample bottles of similar size, but shaped like miniature wine bottles. Seghesio Winery, the first announced customer, is using miniature six-packs for providing samples to retail and restaurant accounts as well as wine club members.

TastingRoom’s founder, Tim Bucher, says his format better preserves the wine and is preferred by wine lovers in consumer research. He adds that his product is designed for high volume applications while the Wine in Tubes (from Verrerie de Haute Précision, a French company) product used by Crushpad is most suitable for lower-volume applications. Bucher also claims that using his packaging service in volume will be much lower in cost.

Aside from the difference in format, Bucher claims his company’s filling and sealing process’ new, patent-pending T.A.S.T.E. Technology (Total Anaerobic Sample Transfer Environment) preserves wine integrity, enabling wineries to deliver a “perfect pour” and allowing customers to taste and experience wines as if they were sitting at the tasting room bar.

TastingRoom spent more than a year developing the T.A.S.T.E. Technology alongside industry partners, top Napa and Sonoma wineries, academic enology scientists and Tragon Corp., a leading sensory evaluation company.

Using T.A.S.T.E. Technology, wine is transferred directly from larger bottles into the new, smaller formats in a sealed, zero-oxygen chamber. The production facility and equipment was designed from the ground up to be a high-volume, commercial solution.

Bucher, who has both high-tech and beverage backgrounds, compares the machinery he had developed for filling as comparable to the “clean rooms” used in semiconductor manufacturing. Bottles or other containers are transferred to the oxygen- and particle-free atmosphere for filling through air locks like those used in chip plants. The small glass bottles exit through an air lock, too. He adds that the filling equipment was very expensive to develop.

Bucher says, “Everything we’re doing on the production side is focused on 100% quality delivery, making sure that a winery can be as proud of the 50ml samples as they are of their original-sized bottles.”

Most customers so far have chosen to fill the small bottles from existing 750ml bottles, but the process also can accept other formats, including bulk vessels.

The company devoted considerable effort in deciding on the format for the bottles. “We tested formats with 1,000 consumers outside the Bay Area to make sure there was no bias.” This sample included 100 in formal focus groups. They tested various shapes and sizes. “The American consumer overwhelmingly wanted the samples to look like wine bottles.”

He says among the test bottles were the tubes, which have been used in France for samples for more than a year by 50-plus wineries and distilleries.

Bucher says the company is targeting branded, well-known wineries for the sample packaging. These wineries like being able to supply the perfect samples (1.6 oz.), rather than opening full bottles for samples at restaurants, distributors or retailers. Some also are offering the mini-bottles to entice wine club members who hesitate to buy expensive wine in today’s economic environment. “Consumers love 750ml bottles, but they want to taste the wine before buying,” Bucher says. Some wineries also intend to offer them as gift sets in their tasting rooms, and some wine course producers are considering them as well.

Seghesio Vineyards is the first winery to work with TastingRoom and its T.A.S.T.E. Technology to decant, package and ship packaged tasting kits of their top wines and upcoming varietal releases.

The first packages were delivered to a select group of customers and featured the 2007 Cortina Zinfandel, 2007 San Lorenzo Zinfandel, 2007 Old Vine Zinfandel, 2006 Omaggio, 2005 San Lorenzo Petite Syrah and the 2004 Aglianico.

These tasting kits also are being shipped through the wholesale channel to facilitate wine presentations at top retail and restaurant accounts.

“This is something my family and I believe will be revolutionary for the wine industry,” says E. Peter Seghesio, CEO and winegrower, Seghesio Vineyards. “We’re excited to be the first winery to bring our tasting room experience directly to our customers, as well as to be able to work with our distribution partners across the county to deliver new releases to top restaurant and retail buyers nationwide. With so many wineries making account calls to the trade, the luxury of giving top buyers the opportunity to taste our wines in a kit form at a time that’s most convenient to them is a great advantage. The marketing and sales uses and possibilities for this type of product offering are endless."

TastingRoom Inc. is based in Sonoma County, with offices in Silicon Valley, Napa Valley and Paso Robles. For more information on Tasting Room, Inc. or T.A.S.T.E. Technology, visit tastingroom.com  or e-mail info@tastingroom.com.

 

 

 

 

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
June 2015 $602 million
5%
$8,101 million
6%
June 2014 $571 million $7,676 million
     
Direct-to-Consumer Shipments » Month   12 Months  
June 2015 $92 million
6%
$1,901 million
14%
June 2014 $87 million $1,669 million
     
Winery Job Index » Month   12 Months  
June 2015 366
22%
261
19%
June 2014 300 220
     
 
MORE » Released on 07.15.2015
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • July 20-31
     
    UC Davis, OIV marketing program
     
  • July 30
     
    Seminar on hotel wine sales
     
  • July 31 - August 2
     
    West of West
     
  • August 1
     
    Urban Wine Xperience
     
  • MORE »
 

READER COMMENTS
 
Article: Does Red Blotch Affect Wine? »
 
I have a grapevine in my polytunnel in east London which is showing signs of...
Reader: Guest
 
Article: Central Coast Wine Harvest Begins »
 
Here at Flying Goat Cellars in Lompoc we harvested last week the Bien Nacido Pinot...
Reader: Guest
 
Article: The Spiciest Wines You Have Ever Tasted »
 
I'm curious as to how 'guest' defines wine and their rational for claiming this is...
Reader: Rob McDonald
 
Article: The Spiciest Wines You Have Ever Tasted »
 
This is not wine. This is aromatized drink. Like vermouth.
Reader: Guest
 
Article: Gallo, Barefoot Dominate Off-Premise Sales »
 
If the wines listed make up 80% of the US wine sales I'm proud to...
Reader: Guest
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Director Of Marketing
 Healdsburg, CA
Sales and Marketing
 Winemaker
 Peachland, BC
Winemaker/Enologist
 Sales And Merchandisin...
 East Bay /Contra Costa County, CA
Sales and Marketing
 Compliance Specialist
 Santa Rosa, CA
Sales and Marketing
 Wine Club & Tasting Ro...
 Paso Robles, CA
DTC, Tasting Room and Retai
 Vineyard Manager
 Mccordsville, IN
Vineyards
 Weighmaster
 Oakville, CA
Cellar, Lab and Production
 Hospitality And Events
 Healdsburg, CA
DTC, Tasting Room and Retai
 Harvest/Cellar Worker
 Calistoga, CA
Cellar, Lab and Production
 Warehouse Supervisor
 Stockton, CA
Cellar, Lab and Production
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.