Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
03.26.2010  
 

S.F. Declares V. Sattui Day

Mayor recognizes winemaking business, started 125 years ago in San Francisco

 
by Kate Lavin
 
 
V. Sattui Winery San Francisco
 
Dario Sattui shows family and friends the spot where his great-grandfather founded St. Helena Wine Cellars in San Francisco's North Beach neighborhood.
 
San Francisco, Calif. -- Francis Tsang, community liaison for Mayor Gavin Newsom, on Thursday presented Dario Sattui with a city order declaring March 25, 2010, to be V. Sattui Winery Day, in celebration of its distinguished history in San Francisco. Just 375 yards away from North Beach Restaurant, where Sattui chose to hold an anniversary luncheon to mark the occasion, his great-grandfather Vittorio Sattui turned his winemaking hobby into a business in 1885, when he quit his bakery job to make wine full time in the cellar of what would now be 722 Columbus Ave. -- had the building not been felled by the great 1906 earthquake.

The California State Assembly also honored V. Sattui’s accomplishment with a proclamation, sponsored by Sen. Patricia Wiggins and Rep. Noreen Evans. John De Luca, chairman of the Ernest Gallo and Research Center, former San Francisco deputy mayor and former Wine Institute president, spoke about his inaugural meeting with Dario, when the winery owner greeted him by saying, “You’re De Luca? Come help me pull these hoses in.”

A family business
North Beach wasn’t the only corner of the city touched by the Sattui winemaking business. Vittorio and his wife Katerina Sattui also ran a boarding house in the building on Columbus Avenue (then known as Montgomery Street.) But when their landlord delivered on a promise to raise the rent, Vittorio also made good on his word to pack up and move out. The family’s next stop was 23rd and Bryant streets in the Mission District, which at that time was home to much of the city’s Irish population.

Dario Sattui shared these and other bits of family history with a group of 80 members of his family, the trade and wine enthusiasts on Thursday, as part of a yearlong series of events to celebrate V. Sattui’s 125th anniversary. Of course, as anyone familiar with U.S. wine history knows, a cataclysmic event befell the wine industry between 1885 and 2010, and the 18th Amendment changed the course of the Sattui wine business for generations.

A change of fortune

Refusing to take part in any illegal activity, Vittorio shuttered his winery in the early 1920s and, although Dario remembers the smell of wine lingering at the Sattui’s Mission District home, his great-grandfather never re-opened the winery.

Dario Sattui
 
Owner Dario Sattui and president Tom Davies of V. Sattui Winery hold a proclamation from the California State Assembly honoring the winery.
It wasn’t until 1975, after years of soliciting funding and working at Napa Valley wineries such as Beaulieu Vineyard and Christian Brothers, that Dario was able to revive Vittorio’s winery business and break ground on the St. Helena property that became V. Sattui Winery.

Money was tight in the beginning, Dario told his guests. Early on, he bought a deli case from a nearby business and covered it in redwood so that customers couldn’t see its rusty exterior. But what V. Sattui lacked in money, Dario made up for with vision. While other wineries at the time posted signs commanding “Stay Off the Lawn!” V. Sattui encouraged customers to picnic out front.

“When it was raining, I’d pay customers to go sit on the picnic grounds,” he said, “so that people driving by could see them from the street.”

Another difference: Sattui’s business model always revolved around selling directly to customers visiting the tasting room. Others, he claims, didn’t warm to this idea until years later.

“They were thinking about making a good impression for when customers got back to New Jersey,” he said. “Selling wine directly to the consumer, I think, is a really good thing. It’s not just a faceless label.”

Years later, tasting room sales and wine club memberships mean big business at every winery, and Dario Sattui is keeping his great-grandfather’s name alive.

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
June 2014 $562 million
5%
$7,549 million
6%
June 2013 $535 million $7,094 million
     
Direct-to-Consumer Shipments » Month   12 Months  
June 2014 $87 million
17%
$1,669 million
11%
June 2013 $74 million $1,510 million
     
Winery Job Index » Month   12 Months  
June 2014 300
34%
220
21%
June 2013 224 182
     
 
MORE » Released on 07.15.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Wines & Vines
Packaging Conference
 
Learn More »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

Direct To Consumer
Wine Shipping Report
2014
 
Download full report »
 
 

CALENDAR
  • July 24-27
     
    Taste our Terroir
     
  • July 25-27
     
    International Pinot Noir Celebration
     
  • July 26
     
    Introduction to Wine Analysis
     
  • July 26-27
     
    Anderson Valley Barrel Tasting
     
  • MORE »
 

READER COMMENTS
 
Article: Wineries May Lose Internet Domain Dispute »
 
All these arguments could be levied by any industry associated with any gTLD, new or...
Reader: Doug Barnett
 
Article: Wineries May Lose Internet Domain Dispute »
 
Do brands get hijacked now? Even though .wine does not yet exist, are there false...
Reader: Larry Chandler
 
Article: Resistant Weeds Threaten Vineyards »
 
Roundup is not benign. It does not always break down in a day or two...
Reader: Robert Rex
 
Article: Resistant Weeds Threaten Vineyards »
 
Mitigating water use in the vineyard in the first place is also an applicable tactic....
Reader: Guest
 
Article: Resistant Weeds Threaten Vineyards »
 
Having managed vineyards that have used both approaches, I would say that a diverse approach...
Reader: Guest
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2014 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Office Manager
 Geyserville, CA
Sales and Marketing
 Employee Store Associa...
 Napa, CA
DTC, Tasting Room and Retai
 Tasting Room Lead
 Healdsburg, CA
DTC, Tasting Room and Retai
 Maintenance Working Su...
 St Helena, CA
Winemaking and Production
 Tasting Room
 Napa, CA
DTC, Tasting Room and Retai
 Northwest Area Manager...
 Seattle, WA
Sales and Marketing
 Regional Manager - Mou...
 Colorado, CO
Sales and Marketing
 Purchasing Coordinator
 Westlake Village, CA
General Administration and
 Tasting Room Associate
 Paso Robles, CA
DTC, Tasting Room and Retai
 Fine Wine Manager-On P...
 Modesto, CA
Sales and Marketing
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.