Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
06.21.2010  
 

N.Y. Winery to Debut AstraPouch

Glenora will be first to launch new packaging in U.S.

 
by Jane Firstenfeld
 
 
AstraPouch pouch Glenora wine Riesling
 
Glenora Wine Cellars will debut Trestle Creek Riesling in 1.5L AstraPouches on July 4.
Dundee, N.Y. -- The first winery founded on Seneca Lake also will be the first in the United States to adopt the environmentally friendly AstraPouch package, when Glenora Wine Cellars releases its new Trestle Creek Riesling in 1.5L pouches July 4.

The pouches, profiled in Wines & Vines’ May packaging issue, already have made a splash in Europe. Like Glenora’s wines, they are a New York product from AstraPouch North America in Penfield.

They provide the protective and eco-friendly advantages of bag-in-box -- but without the box. A 1.5L pouch measures about 7 inches wide by 10 inches tall, and a slender 2-inches thick when filled with the equivalent of two standard 750ml bottles. Their transportation footprint is light, too: 98% wine to 2% package by weight. They are, according to AstraPouch president Dave Moynahan, multi-layered plastic, with a one-way spigot to keep oxygen out.

Glenora president Gene Pierce, who pioneered the Seneca Lake region when he founded the winery in 1977, told Wines & Vines that Moynahan came to him late last year in search of an established winery with a good reputation that would be willing to try the AstraPouches in the U.S. market. Glenora, named 2009 Winery of the Year by Tasters Guild International, fit the bill.

Pierce invested in a special machine that holds the pouches, removes the spigot, fills the containers and replaces the spigots. He is now in the process of bagging the equivalent of 4,000 cases of Riesling at the winery, which produces a total of 55,000 cases annually. “We’re taking it slow and easy,” he said, packaging the equivalent of about 500 cases per day on the new equipment. “It’s challenging not to say ‘bottling,’” he admitted.

The first release will be distributed in New York state through Empire Merchants North, and the pouches also will be available at the tasting room, a nice bonus for potential picnickers in the scenic Finger Lakes. The pouches, said Glenora’s administrative manager, Kerry Keller, “chill faster and stay fresh.” Their light weight, compact size and durability make them inviting options for backpackers and boaters.

Pierce hopes the package will find enough consumer (and retailer) acceptance for him to add a second packaging machine. “Our next product will be a Chardonnay,” he said. “We have limited distribution in two or three other states, and we’re looking for interest. If it turns out as we hope, we’ll be looking for broader distribution.”

As with screwcaps, bag-in-box, TetraPak and other innovations, with success comes imitation. “I welcome competition,” Pierce said, recalling the wine industry since Glenora’s solitary early days on Seneca Lake, which is now home to more than 100 wineries. “We like competition. It raises the bar for everyone.”

The AstraPouch, he said, “is a great way for us to come out with a new package, and give the Finger Lakes and Glenora some successful notoriety.”
SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
July 2015 $603 million
6%
$8,136 million
6%
July 2014 $568 million $7,701 million
     
Direct-to-Consumer Shipments » Month   12 Months  
July 2015 $66 million
9%
$1,906 million
14%
July 2014 $61 million $1,674 million
     
Winery Job Index » Month   12 Months  
July 2015 323
4%
262
18%
July 2014 312 222
     
 
MORE » Released on 08.13.2015
Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

FEATURES
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • September 6
     
    Harvest Wine Celebration
     
  • September 11-13
     
    Cincinnati Food + Wine Classic
     
  • September 17
     
    Winejobs.com Summit
     
  • September 18
     
    Owning and Operating an Urban Winery or Brewery
     
  • MORE »
 

READER COMMENTS
 
Article: Crowd Funds 10,000 Cultivars »
 
Thanks for interviewing the academic breeders. They would love to be able to raise $167K...
Reader: New York Viticulture
 
Article: Nielsen Unpacks Package Design »
 
Okay, I'll state the obvious (to anyone with CPG experience) - the Wine Biz is...
Reader: Joel Miller
 
Article: Nielsen Unpacks Package Design »
 
Very interesting reading. Certainly agree with the more indirect approach of evaluating the extent to...
Reader: Roger Brooks
 
Article: Experimental Solution to Pierce's Disease »
 
Congratulations to the team! It is amazing what can be done with biological controls. Keep...
Reader: Bruce Coulthard
 
Article: The Spiciest Wines You Have Ever Tasted »
 
There are some wines from New Mexico are infused with pepper flavors. Also, The Wine...
Reader: Guest
 
 


2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
   LEARN MORE »
 
   SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Brand Manager, Seghesi...
 Healdsburg/Napa, CA
Sales and Marketing
 Shipping/Receiving/Dtc...
 Lodi, CA
General Administration and
 Cook
 Napa, CA
DTC, Tasting Room and Retai
 Area Manager - Souther...
 Southern California, CA
Sales and Marketing
 Executive Asst/Marketi...
 Kenwood, CA
Sales and Marketing
 Inventory Control & Al...
 Saint Helena, CA
Finance
 Dtc Penfolds Ambassado...
 Napa, CA
Sales and Marketing
 State Compliance/Proje...
 Manteca, CA
General Administration and
 Digital Marketing Mana...
 Glen Ellen, CA
Sales and Marketing
 Bottling Line And Faci...
 Greenfield, CA
Cellar, Lab and Production
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.