Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
06.21.2010  
 

N.Y. Winery to Debut AstraPouch

Glenora will be first to launch new packaging in U.S.

 
by Jane Firstenfeld
 
 
AstraPouch pouch Glenora wine Riesling
 
Glenora Wine Cellars will debut Trestle Creek Riesling in 1.5L AstraPouches on July 4.
Dundee, N.Y. -- The first winery founded on Seneca Lake also will be the first in the United States to adopt the environmentally friendly AstraPouch package, when Glenora Wine Cellars releases its new Trestle Creek Riesling in 1.5L pouches July 4.

The pouches, profiled in Wines & Vines’ May packaging issue, already have made a splash in Europe. Like Glenora’s wines, they are a New York product from AstraPouch North America in Penfield.

They provide the protective and eco-friendly advantages of bag-in-box -- but without the box. A 1.5L pouch measures about 7 inches wide by 10 inches tall, and a slender 2-inches thick when filled with the equivalent of two standard 750ml bottles. Their transportation footprint is light, too: 98% wine to 2% package by weight. They are, according to AstraPouch president Dave Moynahan, multi-layered plastic, with a one-way spigot to keep oxygen out.

Glenora president Gene Pierce, who pioneered the Seneca Lake region when he founded the winery in 1977, told Wines & Vines that Moynahan came to him late last year in search of an established winery with a good reputation that would be willing to try the AstraPouches in the U.S. market. Glenora, named 2009 Winery of the Year by Tasters Guild International, fit the bill.

Pierce invested in a special machine that holds the pouches, removes the spigot, fills the containers and replaces the spigots. He is now in the process of bagging the equivalent of 4,000 cases of Riesling at the winery, which produces a total of 55,000 cases annually. “We’re taking it slow and easy,” he said, packaging the equivalent of about 500 cases per day on the new equipment. “It’s challenging not to say ‘bottling,’” he admitted.

The first release will be distributed in New York state through Empire Merchants North, and the pouches also will be available at the tasting room, a nice bonus for potential picnickers in the scenic Finger Lakes. The pouches, said Glenora’s administrative manager, Kerry Keller, “chill faster and stay fresh.” Their light weight, compact size and durability make them inviting options for backpackers and boaters.

Pierce hopes the package will find enough consumer (and retailer) acceptance for him to add a second packaging machine. “Our next product will be a Chardonnay,” he said. “We have limited distribution in two or three other states, and we’re looking for interest. If it turns out as we hope, we’ll be looking for broader distribution.”

As with screwcaps, bag-in-box, TetraPak and other innovations, with success comes imitation. “I welcome competition,” Pierce said, recalling the wine industry since Glenora’s solitary early days on Seneca Lake, which is now home to more than 100 wineries. “We like competition. It raises the bar for everyone.”

The AstraPouch, he said, “is a great way for us to come out with a new package, and give the Finger Lakes and Glenora some successful notoriety.”
SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
July 2014 $557 million
5%
$7,577 million
6%
July 2013 $533 million $7,128 million
     
Direct-to-Consumer Shipments » Month   12 Months  
July 2014 $61 million
9%
$1,674 million
10%
July 2013 $56 million $1,517 million
     
Winery Job Index » Month   12 Months  
July 2014 312
10%
222
19%
July 2013 283 187
     
 
MORE » Released on 08.15.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Wines & Vines
Packaging Conference
 
Learn More »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

Direct To Consumer
Wine Shipping Report
2014
 
Download full report »
 
 

CALENDAR
  • August 19-23
     
    World of Wine
     
  • August 23
     
    Harvest STOMP
     
  • August 29-31
     
    Sonoma Wine Country Weekend
     
  • August 30 - September 1
     
    Columbia Gorge Open House Weekend
     
  • MORE »
 

READER COMMENTS
 
Article: Useful Spanish for Wine Harvest »
 
you misspelled "zona" under Loading Area
Reader: Guest
 
Article: Early 2014 Grape Harvest Begins »
 
Thanks for mentioning Temecula and the South Coast appellation in your article. It is great...
Reader: Guest
 
Article: Wineries May Lose Internet Domain Dispute »
 
All these arguments could be levied by any industry associated with any gTLD, new or...
Reader: Doug Barnett
 
Article: Wineries May Lose Internet Domain Dispute »
 
Do brands get hijacked now? Even though .wine does not yet exist, are there false...
Reader: Larry Chandler
 
Article: Resistant Weeds Threaten Vineyards »
 
Roundup is not benign. It does not always break down in a day or two...
Reader: Robert Rex
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2014 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Marketing And Public R...
 Yamhill County, OR
Sales and Marketing
 Guest Experience - Tas...
 Wapato, WA
DTC, Tasting Room and Retai
 Territory Sales Repres...
 Visalia, CA
Sales and Marketing
 Administrative Support
 Oakland, CA
General Administration and
 General Manager, Bottl...
 Sonoma, CA
Winemaking and Production
 Production/Procurement...
 Novato, CA
Winemaking and Production
 Harvest Truck Driver -...
 Eugene, OR
Winemaking and Production
 Tasting Room Associate
 Napa Valley, CA
DTC, Tasting Room and Retai
 Accounting Controller
 Yountville, CA
Finance
 Inventory Control Spec...
 Parlier, CA
General Administration and
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.