Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
10.25.2010  
 

Summer Sales End With a Bang

Data corroborate fast growth of $20-plus wines off-premise

 
by Jim Gordon
 
 
Symphony IRI
 
 
San Rafael, Calif. -- The September Symphony IRI off-premise sales data appear to confirm two trends that Wines & Vines has been following this year. First, that the summer holidays are becoming more wine-centric for American wine drinkers, and second, that the exciting performance of table wines in the $20-plus segment is not a fluke of the recession.

All three warm-weather holiday periods -- Memorial Day, Independence Day and Labor Day -- saw consumers spending significantly more on wine at large chain food and drug stores than in each of the past three years. Sales of all table wine types and price-points reached $418 million during the four-week period that includes Labor Day, according to the check-stand scan data that SIRI analyzes. That beats last year’s Labor Day period by more than $20 million and surpasses the pre-recession 2007 number by $57 million, or 16%.

“With performance like this, the three summer holidays should be considered open season for wineries to promote and advertise their brands,” said Doug Goodwin, VP of client insights for beer, wine and spirits at SIRI.

The year-to-date sales picture looked similarly bright for high-end table wines in the $20-plus segment, a price range that is particularly important to thousands of small-scale wineries. Sales for this group in the most recent four-week period were 14% higher than last year, and beat 2008 and 2007 sales for similar periods by even bigger margins.
Symphony IRI
 
 
The growth in high-priced wine sales is not merely a bounce-back from the recession, Goodwin reasoned, nor can it be explained away purely as a consequence of $80- suggested retail wines being marked down to $50. He looked more closely at the current top 20 brands in dollar sales in the $20-plus segment, and found that 14 of them now sell at a higher price than four years ago; that three brands went up or down less than a dollar, and that only three went down by more than a dollar.

Overall off-premise sales of domestic table wine at major food and drug stores also increased through Sept. 5. That number, $326 million, was up by a healthy 6.4% over the similar period last year.
SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
July 2014 $557 million
5%
$7,577 million
6%
July 2013 $533 million $7,128 million
     
Direct-to-Consumer Shipments » Month   12 Months  
July 2014 $61 million
9%
$1,674 million
10%
July 2013 $56 million $1,517 million
     
Winery Job Index » Month   12 Months  
July 2014 312
10%
222
19%
July 2013 283 187
     
 
MORE » Released on 08.15.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

Direct To Consumer
Wine Shipping Report
2014
 
Download full report »
 
 

CALENDAR
  • August 19-23
     
    World of Wine
     
  • August 23
     
    Harvest STOMP
     
  • August 29-31
     
    Sonoma Wine Country Weekend
     
  • August 30 - September 1
     
    Columbia Gorge Open House Weekend
     
  • MORE »
 

READER COMMENTS
 
Article: Useful Spanish for Wine Harvest »
 
you misspelled "zona" under Loading Area
Reader: Guest
 
Article: Early 2014 Grape Harvest Begins »
 
Thanks for mentioning Temecula and the South Coast appellation in your article. It is great...
Reader: Guest
 
Article: Wineries May Lose Internet Domain Dispute »
 
All these arguments could be levied by any industry associated with any gTLD, new or...
Reader: Doug Barnett
 
Article: Wineries May Lose Internet Domain Dispute »
 
Do brands get hijacked now? Even though .wine does not yet exist, are there false...
Reader: Larry Chandler
 
Article: Resistant Weeds Threaten Vineyards »
 
Roundup is not benign. It does not always break down in a day or two...
Reader: Robert Rex
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2014 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Facilities Maintenance...
 St. Helena, CA
Winemaking and Production
 Operations Supervisor
 Rutherford, CA
Winemaking and Production
 Production Data Specia...
 St. Helena, CA
Winemaking and Production
 Winemaker
 Rutherglen, Vic, NA
Winemaking and Production
 Sales Representative
 North California, CA
Sales and Marketing
 Sales Consultant - Sou...
 Kalamazoo, MI
Sales and Marketing
 Jr Salesman
 Off-Site, CA
Sales and Marketing
 Tasting Room Associate
 Livermore, CA
DTC, Tasting Room and Retai
 Tasting Room Sales Ass...
 Yountville, CA
DTC, Tasting Room and Retai
 Part-Time Internet Dat...
 3 Locations In, CA
Sales and Marketing
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.