Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
10.25.2010  
 

Summer Sales End With a Bang

Data corroborate fast growth of $20-plus wines off-premise

 
by Jim Gordon
 
 
Symphony IRI
 
 
San Rafael, Calif. -- The September Symphony IRI off-premise sales data appear to confirm two trends that Wines & Vines has been following this year. First, that the summer holidays are becoming more wine-centric for American wine drinkers, and second, that the exciting performance of table wines in the $20-plus segment is not a fluke of the recession.

All three warm-weather holiday periods -- Memorial Day, Independence Day and Labor Day -- saw consumers spending significantly more on wine at large chain food and drug stores than in each of the past three years. Sales of all table wine types and price-points reached $418 million during the four-week period that includes Labor Day, according to the check-stand scan data that SIRI analyzes. That beats last year’s Labor Day period by more than $20 million and surpasses the pre-recession 2007 number by $57 million, or 16%.

“With performance like this, the three summer holidays should be considered open season for wineries to promote and advertise their brands,” said Doug Goodwin, VP of client insights for beer, wine and spirits at SIRI.

The year-to-date sales picture looked similarly bright for high-end table wines in the $20-plus segment, a price range that is particularly important to thousands of small-scale wineries. Sales for this group in the most recent four-week period were 14% higher than last year, and beat 2008 and 2007 sales for similar periods by even bigger margins.
Symphony IRI
 
 
The growth in high-priced wine sales is not merely a bounce-back from the recession, Goodwin reasoned, nor can it be explained away purely as a consequence of $80- suggested retail wines being marked down to $50. He looked more closely at the current top 20 brands in dollar sales in the $20-plus segment, and found that 14 of them now sell at a higher price than four years ago; that three brands went up or down less than a dollar, and that only three went down by more than a dollar.

Overall off-premise sales of domestic table wine at major food and drug stores also increased through Sept. 5. That number, $326 million, was up by a healthy 6.4% over the similar period last year.
SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
August 2014 $558 million
5%
$7,613 million
6%
August 2013 $531 million $7,167 million
     
Direct-to-Consumer Shipments » Month   12 Months  
August 2014 $78 million
17%
$1,686 million
10%
August 2013 $67 million $1,530 million
     
Winery Job Index » Month   12 Months  
August 2014 218
12%
224
19%
August 2013 194 189
     
 
MORE » Released on 09.15.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

Direct To Consumer
Wine Shipping Report
2014
 
Download full report »
 
 

CALENDAR
  • October 8
     
    Exporting Wine to China
     
  • October 10-13
     
    Celebration of Harvest Weekend in Santa Barbara
     
  • October 16-19
     
    Martha's Vineyard Food & Wine Festival
     
  • October 17-19
     
    Harvest Wine Weekend in Paso Robles
     
  • MORE »
 

READER COMMENTS
 
Article: Optimization of limited water resources in irrigated vineyards »
 
Very interesting article! Sap flow monitoring was in the past mostly used for research but...
Reader: Virginie Scoarnec
 
Article: New York OKs Out-of-State Grapes »
 
If the resultant wine, using out of state juice,bears the "American" on the label, I...
Reader: Guest
 
Article: Financial Impact of Napa Quake Rising »
 
I still think the numbers are low and don't include legal fees. Section 165 was...
Reader: Guest
 
Article: Tasting the Effects of Wine Closures »
 
In addition to oxidation of somee of the SO2, post-bottling chemical changes are a continuation...
Reader: Guest
 
Article: Tasting the Effects of Wine Closures »
 
I agree with the 14:46 post. I have switched to screwcap on most of my...
Reader: Chris Baker
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2014 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Tasting Room Manager
 Yakima, WA
DTC, Tasting Room and Retai
 Winemaker - California...
 Fresno, CA
Winemaking and Production
 Wine Steward/Merchandi...
 Mesa, AZ
Sales and Marketing
 Market Sales Manager
 Newark, NJ
Sales and Marketing
 Tarry Wine-B&Bhg- Part...
 Port Chester, NY
DTC, Tasting Room and Retai
 Tasting Room Manager
 Woodinville, WA
DTC, Tasting Room and Retai
 Receptionist/Office As...
 Napa, CA
General Administration and
 Sales Representative
 East Bay - Sf Bay Area, CA
Sales and Marketing
 Draft Wine Sales/Techn...
 Chicago Metropolitan Area, IL
Sales and Marketing
 Regional Sales Manager
 Central Coast, CA
Sales and Marketing
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.