Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
10.27.2010  
 

Northwest Wineries Favor Local Bottles

Regional suppliers satisfy economic and environmental objectives

 
by Peter Mitham
 
 
Gretchen Booke
 
Gretchen Boock from Oregon's Dobbes Family Estate says the Eco-series makes sense for brands in the $15-$20 range.
Seattle, Wash. -- Glass that satisfies the economic and environmental objectives of Northwest vintners has become harder to find during the economic turmoil of the past two years, putting companies that can provide local options at the head of the pack.

“Value wine is what’s selling; therefore value glass is what people need. In order to get this glass at value pricing, they have to cut somehow on the production side, the manufacturing side,” said Gretchen Boock, vice president of operations for 30,000-case Dobbes Family Estate and Wine by Joe in Dundee, Ore.

Unfortunately, cuts by manufacturers often mean lower quality glass that diminishes rather than expands packaging options for wineries. “Glass overall has taken, I think, quite a turn for the worst so far as quality goes,” Boock said.

Yesterday, Frontier Packaging LLC of Tukwila, Wash., announced it will terminate its 2-year-old glass division. In January 2009, a “catastrophic furnace failure” permanently shuttered the Cameron Family Glass plant in Kalama, Wash., which had been built specifically to serve Northwest wineries.

But importing from Asia doesn’t make sense either, whether because of the environmental message it sends or quality issues—and increasingly, an economic imperative to repatriate manufacturing jobs. “From an environmental point of view, it’s still preferred to have it made right next door in California or Washington rather than China or Asia,” Boock said.
“And if you can do it for similar costs, we’ll do it every day of the week.”

Looking locally
This kind of reasoning is why the Eco series bottles made at the Seattle plant of Verallia (a brand of Saint Gobain Containers Inc.) are Boock’s pick for the brands she oversees. The bottles reduce energy and carbon dioxide emissions during manufacturing by at least 21% vs. a conventional bottle, not to mention a shorter shipping distance and lighter weight.
Verallia Eco Series
 
Verallia's Eco-series of lighter weight bottles are popular with environmentally conscious wineries.
Several factors affect the choice of bottle supplier, but Boock said proximity and price are key. She said she pays “less than half” what she did four years ago for glass, based both on volume of glass required and smarter shopping. The fact that she can source locally made bottles is a plus that helps Dobbes—which participates in Oregon’s LIVE (Low Input Viticulture and Enology) program for its vineyard and winery operations—meet its sustainability goals.

“All-around, it’s been a win-win for us: The cost is less, the weight is less, so then the consumer pays less on the shipping,” Boock told Wines & Vines. “For a wine like Wine by Joe, and Jovino (another Dobbes brand), which retail in that $12 to $20 price range, it’s perfect. It’s perfect glass for that package.”

Eco-series bottles made in Seattle have the added selling point of using cullet—the industry term for post-consumer glass—from Washington state and British Columbia. British Columbia requires a 10-cent container deposit that provides an exceedingly clean supply of recyclable glass for new bottle production.

California-based eCullet Inc., a processor that has operated at Verallia’s Seattle glass plant since 2009, sources and sorts incoming recyclables to separate metals, ceramics and other unsuitable materials—including organic matter—from cullet to ensure a pure stream.

“To be used in our furnaces, it has to be color separated and free of any contamination,” explained Kathleen Flight, manager, cullet procurement and recycling programs for Verallia.

The lack of a container deposit in Washington state means Seattle-area cullet is often mixed with a variety of other items, whereas cullet from neighboring British Columbia—which charges container deposits—is clean. This has been a boon to the plant.

“There so many odds and ends that end up in the recycling stream, it’s not even funny. But when you get bottles from the container deposit system, that’s not generally the case. It’s just containers, and it’s not mixed in with everything else,” Flight said. “It’s all glass, all the time, so it makes it easier for someone like eCullet to process.”

Flight said the greater the possible contamination of cullet, the lower the recovery rate, because the processor errs on the side of caution in order to ensure the highest quality of recycled glass. While standard curbside recycling programs might yield a 60% recovery rate, a state with a bottle deposit might boost recovery to 95%.

Using glass from B.C. has helped Verallia to boost the cullet content of its Seattle bottles to upwards of 60%, but its plants on the East Coast—where bottle deposits are common—have produced bottles containing more than 90% post-consumer glass.

Being able to use Northwest-made bottles with glass recycled from her neighbors—and, potentially, bottles her own winery originally used— pleases Sandra Oldfield, winemaker at 35,000-case Tinhorn Creek in Oliver, B.C. The winery has achieved carbon-neutral status; reducing its carbon emissions through its choice of glass made sense.

“We’ve been with (Verallia) for years, almost ever since we started here, but they’ve gotten more environmentally conscious as the years have gone on,” said Oldfield, who has been with the winery since it opened in 1995. “We ended up buying their Eco bottles because it seemed to make sense. It was lighter-weight glass, and it seemed to help out with the calculation of our carbon footprint.”

She’s looking forward to when Verallia begins using Kraft boxes made entirely from post-consumer waste for shipments. “They keep adding little layers, which is nice to see,” she said.

How’s the harvest?
Northwest vineyards are nearing the end of harvest, with Sandra Oldfield of Tinhorn Creek expecting her final Sémillon grapes in by next week. This week has seen her on the crush pad receiving bins of Cabernet Franc, Cabernet Sauvignon, Merlot and Syrah, as harvesters move through what she acknowledged had been a difficult vintage.

Dobbes expects to wrap up harvest by the end of this week, said vice-president, operations Gretchen Boock, although some grapes from southern Oregon might be delayed till the first week of November. Other wineries in the Willamette Valley wrapped up last week, in what Jesse Lange, winemaker at 20,000-case Lange Estate Winery and Vineyards described as “the most compressed vintage ever.”

Still, most are comparing the vintage to 1999, with low yields driving quality. Winemakers are looking forward to barrelling down the 2010 vintage, with Lange expecting the “very complex and tiered flavors/aromatics” to contribute to exciting wines.
SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
October 2014 $570 million
6%
$7,775 million
6%
October 2013 $539 million $7,342 million
     
Direct-to-Consumer Shipments » Month   12 Months  
October 2014 $284 million
18%
$1,751 million
13%
October 2013 $240 million $1,556 million
     
Winery Job Index » Month   12 Months  
October 2014 139
6%
226
18%
October 2013 131 192
     
 
MORE » Released on 11.13.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

Direct To Consumer
Wine Shipping Report
2014
 
Download full report »
 
 

CALENDAR
  • December 2-4
     
    Vinitech Sifel in Bordeaux
     
  • December 3
     
    Sustainable/Organic Wine Production Seminar
     
  • December 4
     
    North Coast Wine Industry Expo
     
  • December 6-7
     
    Wine Chemistry Workshop in Oregon
     
  • MORE »
 

READER COMMENTS
 
Article: Kluge Saga Continues in Virginia »
 
Not everybody likes Pat Kluge, but she and Moses built a first class winery /...
Reader: Josh Moser
 
Article: Canada Adapts to Kegged Wines »
 
I am a wine agent in Manitoba & there certainly are kegs of cider here....
Reader: Guest
 
Article: What's Your Winery's IP Worth? »
 
If you would like more information on this seminar please visit The Seminar Group's website....
Reader: Danielle Bingham
 
Article: DtC Is Lifeblood of Wineries, Banker Says »
 
Seems like another locical option would be to have more small niche distrbutors. Consolidation of...
Reader: Guest
 
Article: Tasting Wine From PD-Resistant Grapes »
 
Congratulations Andy! Lots of grapebreeders and southern growers will be looking through the catalogs. i...
Reader: Guest
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Customer Service & Rel...
 Healdsburg, CA
DTC, Tasting Room and Retai
 Brand Manager
 Woodland Hills, CA
Sales and Marketing
 Senior Vineyard Manage...
 Rutherford, CA
Vineyards
 Brand Director, Austra...
 Napa, CA
Sales and Marketing
 Sales Representative O...
 Sacramento, CA
Sales and Marketing
 Production Forklift Op...
 Yountville, CA
Winemaking and Production
 Project Manager
 Santa Maria, CA
Sales and Marketing
 Wine Salesperon
 Bay Head, NJ
Sales and Marketing
 Communications Special...
 St. Helena, CA
Sales and Marketing
 Regional Account Manag...
 Northern California, CA
Sales and Marketing
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.