Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
11.05.2010  
 

New Director for Oregon Wine Board

Oregon grapegrowers/vintners hope to expand their reach

 
by Kate Lavin
 
 
Jeanette Morgan
 
Jeanette Morgan
Portland, Ore. -- When screening candidates to serve as executive director, members of the Oregon Wine Board cast a net large enough to extend beyond the bounds of the wine industry. They found what they were looking for in California’s Silicon Valley, where incoming OWB executive director Jeanette Morgan served most recently as vice president of global government affairs at National Semiconductor Corp. in Santa Clara.

Morgan, who was not available for comment, is finishing up her first week in the position, which was vacated in March when Ted Farthing resigned to pursue a career in marketing consulting. David Beck, OWB director and proprietor of Crawford Beck Vineyard, described the search for a new executive director: “As many good candidates as we had, when she came to our attention, we knew right away.”

Although Morgan’s immediate professional background is not wine industry related, neither is she a novice. In fact, her first job was working at a winery tasting room. So, when the opportunity came to transition her wine hobby into a career, she jumped.

Parties involved
Most immediately, the OWB and its sister organizations will rely on Morgan’s personal magnetism to rally participation and assemble the groups’ assets in the most meaningful way. The Oregon Wine Board, which is supported by a tax the wine industry places on its own grape tonnage and wine volume, functions as the promotional arm for the Oregon wine industry. The Oregon Wine Association, supported by membership dues, is a government affairs organization, and the Trust for Oregon Wine Education and Research (TOWER) supports philanthropic activities and causes such as scholarships and wine industry education. All three organizations share a board, which is appointed by the governor.

“Jeanette brings a fresh energy to the position, and I think she will engage many people who haven’t been as active in the organization,” Beck said. “I keep coming back to this word multiply, and how this position will multiply the efforts of us as individuals.”

Government affairs
Finding a candidate with experience in governmental and regulatory affairs was highly important to the OWB. Additionally, board members sought a person who could act as the glue to hold three different organizations together.

And as the economic slowdown takes its toll on the discretionary spending of consumers, all three groups share a common goal: Expanding the reputation of Oregon wine.

“In a situation where Oregon is not one of the largest producers -- it’s behind California and certainly other places in the world -- we want to grow the organization with someone who has the insight to expand and make Oregon Pinot Noir and Oregon Chardonnay household names,” Beck said. “That’s something we expect to do in the next handful of years, and we expect Jeanette to be the leader.”
SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
March 2015 $622 million
7%
$7,995 million
5%
March 2014 $582 million $7,588 million
     
Direct-to-Consumer Shipments » Month   12 Months  
March 2015 $252 million
19%
$1,863 million
14%
March 2014 $213 million $1,634 million
     
Winery Job Index » Month   12 Months  
March 2015 356
22%
243
16%
March 2014 292 210
     
 
MORE » Released on 04.15.2015
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • April 17-19
     
    Earth Day Food & Wine Festival
     
  • April 21
     
    Ahead of the Curve
     
  • April 25
     
    Vineyard Mechanization Workshop
     
  • April 25-26
     
    Vineyard to Vintner in Stags Leap
     
  • MORE »
 

READER COMMENTS
 
Article: Is Organic Grape Growing Possible in the East? »
 
FWIW, We make a few wines from a certified Organic vineyard growing cabernet franc, merlot,...
Reader: southoldfc
 
Article: Specialty Tanks Encourage Oak Extraction »
 
According to the manufacturer, the logs are made through compression and not with a binding...
Reader: Andrew Adams
 
Article: Specialty Tanks Encourage Oak Extraction »
 
What is the bonding agent of the Pressed Oak Logs?
Reader: Guest
 
Article: Is Organic Grape Growing Possible in the East? »
 
Some Long Island, NY, vineyard farmers are already using nearly organic methods. They have worked...
Reader: envcat
 
Article: Loosening AVA Regulations »
 
When I see 'Napa Valley'on a wine label, it doesn't only suggest the flavors I...
Reader: Guest
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Consummate Store Manag...
 Chicago, IL
DTC, Tasting Room and Retai
 Accounting Manager
 Napa, CA
Finance
 Wine Buyer Needed
 New York, NY
Sales and Marketing
 Tasting Room/Guest Rel...
 St. Helena, CA
DTC, Tasting Room and Retai
 Sales Representative O...
 West Sonoma County, CA
Sales and Marketing
 Seasonal Sugar Tester ...
 Lodi, CA
Cellar, Lab and Production
 District Manager Michi...
 Detroit, MI
Sales and Marketing
 Tasting Salon Professi...
 Sonoma, CA
DTC, Tasting Room and Retai
 Viticultural Technicia...
 Santa Rosa, CA
Vineyards
 Regional Sales Manager...
 Chicago, IL
Sales and Marketing
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.