Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
12.07.2010  
 

Domestic Wine Sales Up

Import market flat; high-priced bottles, boxes grow fastest

 
by Jim Gordon
 
 
SymphonyIRI
 
Data compiled from major U.S. food and drug stores by Symphony IRI.
San Rafael, Calif.—Domestic table wine sales at major U.S. food and drug stores grew 6% from last year in the four-week period ending Oct. 3, totaling $320 million, according to data from Symphony IRI (SIRI). Imported table wine sales, in contrast, stayed flat from the year before.

“October is traditionally one of the two low points of the year, so for domestic table wine sales to be up more than $19 million is a very positive point,” said Doug Goodwin, SIRI’s VP of client insights for beer, wine and spirits. He observed that sales were down from the previous four weeks, but noted that is normal, since early September sales are boosted by the Labor Day holiday, while October has no holiday until Halloween, which did not fall within the four weeks measured.

“If I were a winery, I’d start looking for a holiday to help promote wine sales in that period,” Goodwin suggested.

$20 wines grew 22%
Wines & Vines also looked at the 52-week performance of retail sales, as recorded by SIRI from store check-stand scan data. Dollar sales for the whole domestic table wine category grew 6% over this longer period, for a total of $4.3 billion. Within that total, the highest priced wines, at $20 and above, posted 22% growth over 52 weeks. The growth came at the cost of an average 99-cent price reduction per bottle.

While impressive, the $20 segment’s performance doesn’t tell the whole story. Wines retailing for $5-$7.99 took the biggest dollar share of the market with more than $1 billion in sales. These grew a modest 3% over 52 weeks, while their volume grew 5%, meaning the average price came down, but only by 13 cents per bottle.

Box wines up 24% in dollars

The next three rungs up the price ladder grew faster, at 8%, 9% and 9%, also with accompanying volume growth and slightly lower prices. Higher-priced box wines, those from $14 to $20 per 3L box, had the best growth rate of all at 24% in dollar sales.

In a recessionary market where the lowest priced wines have attracted a lot of media attention, it’s interesting to note that over 52 weeks the two slowest rates of growth occurred precisely in those categories. The least expensive box wines and bottled wines added together accounted for fewer dollars than four other higher-priced segments in the SIRI data.

Oregon table wines at 11% grew faster over 52 weeks than California at 6% and Washington at 4%. The fastest growing import countries were Argentina, New Zealand and Spain.
SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
August 2014 $558 million
5%
$7,613 million
6%
August 2013 $531 million $7,167 million
     
Direct-to-Consumer Shipments » Month   12 Months  
August 2014 $78 million
17%
$1,686 million
10%
August 2013 $67 million $1,530 million
     
Winery Job Index » Month   12 Months  
August 2014 218
12%
224
19%
August 2013 194 189
     
 
MORE » Released on 09.15.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

Direct To Consumer
Wine Shipping Report
2014
 
Download full report »
 
 

CALENDAR
  • October 8
     
    Exporting Wine to China
     
  • October 10-13
     
    Celebration of Harvest Weekend in Santa Barbara
     
  • October 16-19
     
    Martha's Vineyard Food & Wine Festival
     
  • October 17-19
     
    Harvest Wine Weekend in Paso Robles
     
  • MORE »
 

READER COMMENTS
 
Article: Optimization of limited water resources in irrigated vineyards »
 
Very interesting article! Sap flow monitoring was in the past mostly used for research but...
Reader: Virginie Scoarnec
 
Article: New York OKs Out-of-State Grapes »
 
If the resultant wine, using out of state juice,bears the "American" on the label, I...
Reader: Guest
 
Article: Financial Impact of Napa Quake Rising »
 
I still think the numbers are low and don't include legal fees. Section 165 was...
Reader: Guest
 
Article: Tasting the Effects of Wine Closures »
 
In addition to oxidation of somee of the SO2, post-bottling chemical changes are a continuation...
Reader: Guest
 
Article: Tasting the Effects of Wine Closures »
 
I agree with the 14:46 post. I have switched to screwcap on most of my...
Reader: Chris Baker
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2014 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Tasting Room Manager
 Yakima, WA
DTC, Tasting Room and Retai
 Winemaker - California...
 Fresno, CA
Winemaking and Production
 Wine Steward/Merchandi...
 Mesa, AZ
Sales and Marketing
 Market Sales Manager
 Newark, NJ
Sales and Marketing
 Tarry Wine-B&Bhg- Part...
 Port Chester, NY
DTC, Tasting Room and Retai
 Tasting Room Manager
 Woodinville, WA
DTC, Tasting Room and Retai
 Receptionist/Office As...
 Napa, CA
General Administration and
 Sales Representative
 East Bay - Sf Bay Area, CA
Sales and Marketing
 Draft Wine Sales/Techn...
 Chicago Metropolitan Area, IL
Sales and Marketing
 Regional Sales Manager
 Central Coast, CA
Sales and Marketing
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.